How much does Clay cost?

Paid plans start at $200/mo, going up to $495/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. You get unlimited seats and tables, run multi-provider waterfalls, run up to 200 rows per table — plus 2 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial that lasts 14 days.

Is there a discount for annual billing?

Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Save 10% with annual billing."

Clay Pricing (2026)

It's a hybrid: you pick a plan, then buy two separate usage meters on top, actions and data credits, each with its own dropdown of higher-priced bundles. The entry prices are really just floors, so what you actually pay is driven by how much enrichment and automation you run, not by headcount.

From $200/mo 4 plans hybrid Free plan Free trial Best Clay alternatives → Clay's competitors →

Free: $0/mo
Launch: $200/mo
Growth Popular: $495/mo
Enterprise: Contact Sales

Verified Oct 29, 2026 Official pricing page

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Screenshot of Clay's pricing page showing its plans and prices — Their pricing page, captured Oct 29, 2026

Free

$0/mo

Unlimited seats and tables
Run multi-provider waterfalls
Run up to 200 rows per table
Enrich with Claygent
Bring your own API key

Launch

$200/mo $167/mo annual

Enrich phone numbers
Run unlimited search with Audiences
Track job changes and other signals
Reuse functions across workflows
Send emails via Clay or integrations

Growth

Popular

$495/mo $446/mo annual

Auto-sync & enrich CRM
Auto-sync with data warehouse
Unlimited search, 250k Audience import
Integrate with any HTTP API
Automate any signal via webhook
Track web intent signals
Unlimited ad audiences
Buy domains and emails for the Clay Sequencer
Get priority support

Enterprise

Contact Sales

Run unlimited search and unlimited imports with Audiences
User Groups
Single Sign-On (SSO/SAML)
SCIM Provisioning
IP Allowlists
Credit Budgeting
Workflow and Workbook Limits
Connection Controls
Role-based access control (RBAC)
Custom CSA and DPA
Get dedicated growth strategist

Does Clay have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $200/mo. Paid tiers also come with a free trial (14 days).

What the free plan includes

Unlimited seats and tables
Run multi-provider waterfalls
Run up to 200 rows per table
Enrich with Claygent
Bring your own API key

AI Pricing Analysis

Pricing Model

Tier Strategy

Free is a sandbox for kicking the tires on enrichment workflows, Launch ($200) is for a small team or solo operator running real outbound, and Growth ($495) is for RevOps-minded teams that need more volume and collaboration headroom. The upgrade trigger is hitting credit and action ceilings, not adding seats. Enterprise is the custom bucket for security, scale, and negotiated volume.

Competitive Positioning

Clay sits mid-to-premium in the sales data and enrichment space. At $200 to start, it's well above entry-level lead tools but below enterprise data suites like ZoomInfo. They're betting that stacking many data providers and automations in one workflow builder justifies paying more than a point-solution competitor.

Growth Lever

The real expansion engine is metered usage: every extra enrichment, waterfall lookup, or automated action burns credits, so successful teams naturally buy bigger bundles. Higher tiers also unlock the capacity and team-level capabilities that heavy users need, and the 10% annual discount nudges committed users toward locking in a year upfront.

Want the strategist's read on the live page? Read the AI teardown of Clay's pricing page →

Clay Pricing FAQ

How much does Clay cost?: Paid plans start at $200/mo, going up to $495/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. You get unlimited seats and tables, run multi-provider waterfalls, run up to 200 rows per table — plus 2 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial that lasts 14 days.
How does the pricing work?: It's a hybrid: you pick a plan, then buy two separate usage meters on top, actions and data credits, each with its own dropdown of higher-priced bundles. The entry prices are really just floors, so what you actually pay is driven by how much enrichment and automation you run, not by headcount.
Is there a discount for annual billing?: Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Save 10% with annual billing."
Which plan makes sense for me?: Free is a sandbox for kicking the tires on enrichment workflows, Launch ($200) is for a small team or solo operator running real outbound, and Growth ($495) is for RevOps-minded teams that need more volume and collaboration headroom. The upgrade trigger is hitting credit and action ceilings, not adding seats. Enterprise is the custom bucket for security, scale, and negotiated volume.

More Sales pricing

All Sales pricing →

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