Snov.io Pricing (2026)
It's a hybrid setup — you're paying for platform access (credits, contacts, features) at the Starter/Pro/Custom tiers, then bolting on LinkedIn automation as a separate $69/mo line item per seat. So your actual bill is base plan plus however many LinkedIn slots your team needs, which can sneak up on you fast.
- Starter
- $39/mo
- Pro Popular
- $99/mo
- Custom Ultra
- Contact Sales
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Snov.io has changed its pricing 2 times since we started watching. Last change Sep 19, 2026.
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Starter
- 1,000 credits
- 5,000 recipients
- 3 email warm-ups
- Unlimited monthly emails
- MCP access
- Unlimited senders
- Unlimited follow-ups
Pro
Popular- 5,000 credits
- 25,000 recipients
- Unlimited warm-ups
- Unlimited monthly emails
- MCP access
- Unlimited senders
- Unlimited follow-ups
Custom Ultra
- From 200,000 credits
- From 400,000 recipients
- Unlimited warm-ups
- Unlimited monthly emails
- MCP access
- Unlimited team seats
- Unlimited storage
- Unused credits rollover
- Flat rate
- Bulk email account management
- Top priority support
- Unlimited implementation manager services
Does Snov.io have a free plan?
No. There's no free-forever plan. There is a free trial that lasts 7 days, and paid plans start at $39/mo.
Want free? Apollo.io, Hunter, and LeadIQ have free plans: see all Snov.io alternatives →
AI Pricing Analysis
Pricing Model
It's a hybrid setup — you're paying for platform access (credits, contacts, features) at the Starter/Pro/Custom tiers, then bolting on LinkedIn automation as a separate $69/mo line item per seat. So your actual bill is base plan plus however many LinkedIn slots your team needs, which can sneak up on you fast.
Tier Strategy
Starter's built for solo founders or small teams doing light prospecting, while Pro is clearly aimed at teams running real outbound volume with more credits and features. Custom Ultra exists for orgs that need volume pricing or seats beyond what Pro can reasonably support — the jump usually happens when you run out of monthly credits or need more than one or two LinkedIn slots.
Competitive Positioning
Snov.io sits in the budget-to-mid range of the sales engagement space, undercutting bigger names like Apollo or Outreach on sticker price. But the separate LinkedIn slot fee is the catch — it's how they keep base pricing looking cheap while still monetizing the feature everyone actually wants.
Growth Lever
The real paywall isn't the tier — it's LinkedIn automation, which is entirely unbundled and priced per seat at $69/mo. That's the lever: any team that wants LinkedIn outreach at scale ends up paying multiples of their base plan, making seat count the true expansion driver rather than tier upgrades alone.
Want the strategist's read on the live page? Read the AI teardown of Snov.io's pricing page →
Snov.io Pricing FAQ
- How much does Snov.io cost?
- Paid plans start at $39/mo, going up to $99/mo for larger teams. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 7 days.
- How does the pricing work?
- It's a hybrid setup — you're paying for platform access (credits, contacts, features) at the Starter/Pro/Custom tiers, then bolting on LinkedIn automation as a separate $69/mo line item per seat. So your actual bill is base plan plus however many LinkedIn slots your team needs, which can sneak up on you fast.
- Is there a discount for annual billing?
- -5% for 3-months billing.
- Which plan makes sense for me?
- Starter's built for solo founders or small teams doing light prospecting, while Pro is clearly aimed at teams running real outbound volume with more credits and features. Custom Ultra exists for orgs that need volume pricing or seats beyond what Pro can reasonably support — the jump usually happens when you run out of monthly credits or need more than one or two LinkedIn slots.
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