Snov.io vs Apollo.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Trial
- 7-day access to all features
- 4x more engagement
- Built-in safety limits
- Cloud-based, runs 24/7
- Smart automatic follow-ups
- SSI score grows on autopilot
- Unlimited team seats
- Free prospecting and outreach
- MCP server access
Starter
- 1,000 credits
- 5,000 recipients
- 3 email warm-ups
- Unlimited monthly emails
- MCP access
- Unlimited senders
- Unlimited follow-ups
- Unlimited campaigns
- Multichannel campaigns
- LinkedIn automation*
- Unibox
- Booking detection with Calendly
- High bounce rate safeguard
- Email AI
- Provider matching
- Mailbox rotation Engagement notifications
- Drill-down analytics
- Reply sentiment analysis
- A/B testing
- Dynamic personalization and spintax
- Campaign priority control
- Campaign volume control
- New recipients volume control
- Follow-up priority option
- Bulk prospect search
- Bulk company search
- Email Finder extension
- LinkedIn Prospect Finder extension
- List sharing with team
- 7-tier email verification
- Bounce risk detection
- Email Warm-up
- Unlimited warm-up volume
- Premium pool warm-up
- Specific domain warm-up
- Deliverability & placement check
- Spam word checker
- Custom tracking domain
- DNS record checker
- Sender reputation check
- Blacklist checker
- Sales CRM
- Tasks management
- Deal loss reason tracking
- Google Calendar sync
- Unlimited team seats
- Credits and recipients sharing
- Team data access management
- Team member statistics
- Shared do-not-email lists
- Shared prospect notes
- Unlimited export
- Unlimited prospect storage
- API & Webhooks
- HubSpot 2-way integration
- Pipedrive 2-way integration
- Pipedrive automations
- Zapier integration
- Make integration
- Calendly integration
- Prioritized 24-hour support
- Personal implementation manager
Pro
Popular- 5,000 credits
- 25,000 recipients
- Unlimited warm-ups
- Unlimited monthly emails
- MCP access
- Unlimited senders
- Unlimited follow-ups
- Unlimited campaigns
- Multichannel campaigns
- LinkedIn automation*
- Unibox
- Booking detection with Calendly
- High bounce rate safeguard
- Email AI
- Provider matching
- Mailbox rotation Engagement notifications
- Drill-down analytics
- Reply sentiment analysis
- A/B testing
- Dynamic personalization and spintax
- Campaign priority control
- Campaign volume control
- New recipients volume control
- Follow-up priority option
- Bulk prospect search
- Bulk company search
- Email Finder extension
- LinkedIn Prospect Finder extension
- List sharing with team
- 7-tier email verification
- Bounce risk detection
- Email Warm-up
- Unlimited warm-up volume
- Premium pool warm-up
- Specific domain warm-up
- Deliverability & placement check
- Spam word checker
- Custom tracking domain
- DNS record checker
- Sender reputation check
- Blacklist checker
- Sales CRM
- Tasks management
- Deal loss reason tracking
- Google Calendar sync
- Unlimited team seats
- Credits and recipients sharing
- Team data access management
- Team member statistics
- Shared do-not-email lists
- Shared prospect notes
- Unlimited export
- Unlimited prospect storage
- API & Webhooks
- HubSpot 2-way integration
- Pipedrive 2-way integration
- Pipedrive automations
- Zapier integration
- Make integration
- Calendly integration
- Prioritized 24-hour support
- Personal implementation manager
Custom Ultra
- From 200,000 credits
- From 400,000 recipients
- Unlimited warm-ups
- Unlimited monthly emails
- MCP access
- Unlimited team seats
- Unlimited storage
- Unused credits rollover
- Flat rate
- Bulk email account management
- Top priority support
- Unlimited implementation manager services
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
- Website Visitors (Identify 20 companies monthly)
- Real-time Form Enrichment (5 limit)
- Contact & Account Data
- CRM Enrichment (Limit 100 per month)
- API Access
- 1 Intent Topic
- 2 Lead Score Limit
- Lead Management
- 1 Meeting Event
- Call Recording (150 mins)
Basic
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- 3 Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- 2 Lead Score Limit + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (150 mins)
- Deal Management
- 2 Automated Workflows
- US Dialer (credits apply)
Professional
Popular- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agentic Loops
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- Unlimited Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (4,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- US Dialer (credits apply)
Organization
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agentic Loops
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- Unlimited Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 12 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (8,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- Dedicated GTM Engineer (min. contract value required)
- US Dialer (credits apply)
Snov.io vs Apollo.io FAQ
- Which one is cheaper?
- Snov.io starts lower at $29/mo, compared to $49/mo for Apollo.io.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Snov.io uses hybrid pricing, while Apollo.io goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Snov.io: Snov.io sits firmly in the budget-to-mid-market zone of the sales intelligence/email outreach category — cheaper than Apollo or ZoomInfo but not quite a bottom-dollar tool either. They're clearly courting price-sensitive SMBs and agencies who need decent data volume without enterprise contract overhead. Apollo.io: Apollo undercuts ZoomInfo and Outreach by a wide margin while bundling what those tools sell separately — contact data, sequencing, and dialer in one SKU. They're playing the value disruptor angle: 'get Salesloft + ZoomInfo functionality for less than either alone,' which works great for cost-conscious sales orgs but signals they're not chasing enterprise logos on price alone.
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