Lusha Pricing (2026)
You're paying for a bundle of seats plus annual credits (each credit unlocks a contact or company record), so cost scales on both headcount and how much prospecting volume your team burns through. That hybrid structure means two teams on the same tier can have very different bills depending on how they negotiate seat/credit ratios.
- Free
- $0/mo
- Starter
- $49/mo
- Pro
- $69/mo
- Premium Popular
- $399/mo
- Scale
- Contact Sales
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Free
- Verified emails & phones
- Basic & advanced filters
- Company advanced data
- Automated email sequences
- Call recordings & AI Insights
Starter
- Contact & company lookalikes
- Bulk enrichment
- AI assistant
- 5 buying intent topics
Pro
- 2 free seats
- API
- CSV enrichment
- Signals
- Webhooks
Premium
Popular- 5 free seats
- API Advanced
- Team management
- Credit allocation
- 5 buying intent topics, unlimited results
Scale
- 50%+ off price per credit
- SSO
- 25 buying intent topics, unlimited results
- Advanced compliance
- Dedicated success team*
- Priority support
Does Lusha have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $49/mo.
What the free plan includes
- Verified emails & phones
- Basic & advanced filters
- Company advanced data
- Automated email sequences
- Call recordings & AI Insights
AI Pricing Analysis
Pricing Model
You're paying for a bundle of seats plus annual credits (each credit unlocks a contact or company record), so cost scales on both headcount and how much prospecting volume your team burns through. That hybrid structure means two teams on the same tier can have very different bills depending on how they negotiate seat/credit ratios.
Tier Strategy
Free is a lead-gen hook for individual reps kicking the tires, Starter/Pro target small sales teams that need real credit volume without enterprise overhead, and the massive jump to Premium at $399.9 signals it's built for teams needing bulk credits, more seats, and probably CRM integrations. Scale exists purely for orgs whose credit consumption or seat count makes list pricing meaningless — that's a sales-assisted, negotiate-everything tier.
Competitive Positioning
The $49.9 to $69.9 starter range undercuts heavyweight contact-data players like ZoomInfo, positioning Lusha as the accessible option for SMB and mid-market sales teams rather than enterprise RevOps buyers. But that steep leap to $399.9 for Premium shows they still want to capture bigger accounts — they're just not leading with enterprise pricing on the website.
Growth Lever
Credits are the real lever here — teams that exhaust their annual allotment mid-cycle have to upgrade or buy more, making usage (not just seats) the primary expansion driver. Higher tiers likely also gate advanced filters, integrations, and export volume, so power users hit both a credit ceiling and a feature ceiling at the same time, pushing them toward Premium or a custom Scale deal.
Want the strategist's read on the live page? Read the AI teardown of Lusha's pricing page →
Lusha Pricing FAQ
- How much does Lusha cost?
- Paid plans start at $49/mo, going up to $399/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get verified emails & phones, basic & advanced filters, company advanced data — plus 2 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- You're paying for a bundle of seats plus annual credits (each credit unlocks a contact or company record), so cost scales on both headcount and how much prospecting volume your team burns through. That hybrid structure means two teams on the same tier can have very different bills depending on how they negotiate seat/credit ratios.
- Is there a discount for annual billing?
- Yes — you save up to 35% if you pay annually instead of month-to-month. They also mention: "Up to 35% off annual plans."
- Which plan makes sense for me?
- Free is a lead-gen hook for individual reps kicking the tires, Starter/Pro target small sales teams that need real credit volume without enterprise overhead, and the massive jump to Premium at $399.9 signals it's built for teams needing bulk credits, more seats, and probably CRM integrations. Scale exists purely for orgs whose credit consumption or seat count makes list pricing meaningless — that's a sales-assisted, negotiate-everything tier.
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Comparing Lusha to something specific? Try Lusha vs Apollo.io, Lusha vs Better Proposals, or Lusha vs Chili Piper. Or see the best Lusha alternatives, ranked.
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