Lusha Pricing (2026)

It's a hybrid setup where you're really paying for credits — each credit unlocks a contact or company record — with a slider that lets you dial in annual volume rather than picking a fixed seat count. The sticker prices for Starter, Pro, and Premium only hold if you commit to annual billing, so the actual monthly-pay cost is murkier than the pricing page lets on.

From $37/mo 5 plans hybrid Free plan Best Lusha alternatives → Lusha's competitors →
Free
$0/mo
Starter
$37/mo
Pro
$52/mo
Premium Popular
$299/mo
Scale
Contact Sales
Verified Sep 19, 2026 Official pricing page

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Screenshot of Lusha's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

Free

$0/mo
  • Verified emails & phones
  • Basic & advanced filters
  • Company advanced data
  • Automated email sequences
  • Call recordings & AI Insights

Starter

$37/mo
  • Contact & company lookalikes
  • Bulk enrichment
  • AI assistant
  • 5 buying intent topics

Pro

$52/mo
  • 2 free seats
  • API
  • CSV enrichment
  • Signals
  • Webhooks

Premium

Popular
$299/mo
  • 5 free seats
  • API Advanced
  • Team management
  • Credit allocation
  • 5 buying intent topics, unlimited results

Scale

Contact Sales
  • 50%+ off price per credit
  • SSO
  • 25 buying intent topics, unlimited results
  • Advanced compliance
  • Dedicated success team*
  • Priority support

Does Lusha have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $37/mo.

What the free plan includes

  • Verified emails & phones
  • Basic & advanced filters
  • Company advanced data
  • Automated email sequences
  • Call recordings & AI Insights

AI Pricing Analysis

Pricing Model

It's a hybrid setup where you're really paying for credits — each credit unlocks a contact or company record — with a slider that lets you dial in annual volume rather than picking a fixed seat count. The sticker prices for Starter, Pro, and Premium only hold if you commit to annual billing, so the actual monthly-pay cost is murkier than the pricing page lets on.

Tier Strategy

Free is a toe-dip for individuals testing data quality, Starter and Pro serve solo reps or tiny teams that need a steady trickle of credits, and Premium is built for teams that need volume plus extras like more export limits or integrations. Scale kicks in once a company needs custom credit volumes, multiple seats, or admin controls that the self-serve tiers can't flex to — that's when Lusha pushes you to sales.

Competitive Positioning

Lusha sits in the mid-market of the sales intelligence space — pricier than bare-bones scrapers but noticeably cheaper than heavyweight platforms like ZoomInfo or Cognism. They're clearly courting SMBs and individual reps who want solid contact data without an enterprise contract or a six-figure commitment.

Growth Lever

Credit volume is the real lever — teams burn through their annual allotment faster than expected and either buy more credits or jump a tier. Premium and Scale also gate the stuff growing sales orgs actually need: bigger export caps, more integrations, and eventually custom contracts, which nudges usage-heavy teams toward a sales conversation.

Want the strategist's read on the live page? Read the AI teardown of Lusha's pricing page →

Lusha Pricing FAQ

How much does Lusha cost?
Paid plans start at $37/mo, going up to $299/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get verified emails & phones, basic & advanced filters, company advanced data — plus 2 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
It's a hybrid setup where you're really paying for credits — each credit unlocks a contact or company record — with a slider that lets you dial in annual volume rather than picking a fixed seat count. The sticker prices for Starter, Pro, and Premium only hold if you commit to annual billing, so the actual monthly-pay cost is murkier than the pricing page lets on.
Is there a discount for annual billing?
25% off with yearly billing.
Which plan makes sense for me?
Free is a toe-dip for individuals testing data quality, Starter and Pro serve solo reps or tiny teams that need a steady trickle of credits, and Premium is built for teams that need volume plus extras like more export limits or integrations. Scale kicks in once a company needs custom credit volumes, multiple seats, or admin controls that the self-serve tiers can't flex to — that's when Lusha pushes you to sales.

More Sales pricing

All Sales pricing →

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