Lusha Pricing (2026)

Credit-based usage model where you're essentially buying contact data lookups in bulk — the value metric is prospecting volume, not seats. Annual plans front-load credits upfront, while monthly plans let unused credits roll over up to 2x the monthly cap, which is a nice hedge for teams with uneven outreach cycles.

From $49/mo 5 plans usage-based Free plan
Free
$0/mo
Starter
$49/mo
Pro
$69/mo
Premium Popular
$399/mo
Scale
Contact Sales
Verified Jul 25, 2026 Official pricing page
Screenshot of Lusha's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Free

$0/mo
  • Verified emails & phones
  • Basic & advanced filters
  • Company advanced data
  • Automated email sequences
  • Call recordings & AI Insights

Starter

$49/mo $37/mo annual
  • Contact & company lookalikes
  • Bulk enrichment
  • AI assistant
  • 5 buying intent topics

Pro

$69/mo $45/mo annual
  • 2 free seats
  • API
  • CSV enrichment
  • Signals
  • Webhooks

Premium

Popular
$399/mo $259/mo annual
  • 5 free seats
  • API Advanced
  • Team management
  • Credit allocation
  • 5 buying intent topics, unlimited results

Scale

Contact Sales
  • 50%+ off price per credit
  • SSO
  • 25 buying intent topics, unlimited results
  • Advanced compliance
  • Dedicated success team*
  • Priority support

AI Pricing Analysis

Pricing Model

Credit-based usage model where you're essentially buying contact data lookups in bulk — the value metric is prospecting volume, not seats. Annual plans front-load credits upfront, while monthly plans let unused credits roll over up to 2x the monthly cap, which is a nice hedge for teams with uneven outreach cycles.

Tier Strategy

Free and Starter are clearly for solo prospectors or SDRs testing the waters, while Pro is the sweet spot for individual reps doing serious outbound. The jump to Premium ($399.9/mo) is jarring and targets small teams or power users who've burned through credit limits — that price gap is where most upgrade decisions get made.

Competitive Positioning

Lusha sits in the mid-market of the B2B contact data space, undercutting ZoomInfo and Apollo's team plans but not trying to be the cheapest option in the room. They're going after individual contributors and lean sales teams who want quality data without an enterprise contract.

Growth Lever

Credit exhaustion is the primary upgrade driver — once you're hitting your monthly lookup ceiling, the next tier is the obvious fix. The massive leap to Premium also suggests that team-level features and higher credit volumes are gated there, making it the natural forcing function for anyone managing a small SDR team.

Lusha Pricing FAQ

How much does Lusha cost?
Paid plans start at $49/mo, going up to $399/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get verified emails & phones, basic & advanced filters, company advanced data — plus 2 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Credit-based usage model where you're essentially buying contact data lookups in bulk — the value metric is prospecting volume, not seats. Annual plans front-load credits upfront, while monthly plans let unused credits roll over up to 2x the monthly cap, which is a nice hedge for teams with uneven outreach cycles.
Is there a discount for annual billing?
Yes — you save up to 35% if you pay annually instead of month-to-month. They also mention: "Up to 35% off annual plans (Lusha summer sale - until July 31st)."
Which plan makes sense for me?
Free and Starter are clearly for solo prospectors or SDRs testing the waters, while Pro is the sweet spot for individual reps doing serious outbound. The jump to Premium ($399.9/mo) is jarring and targets small teams or power users who've burned through credit limits — that price gap is where most upgrade decisions get made.

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Comparing Lusha to something specific? Try Lusha vs Apollo.io, Lusha vs Better Proposals, or Lusha vs Chili Piper.

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