Lusha vs Better Proposals Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Lusha | Better Proposals | |
|---|---|---|
| Starts at | $49/mo | Custom |
| Number of plans | 5 | 0 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | usage-based | N/A |
Free
- Verified emails & phones
- Basic & advanced filters
- Company advanced data
- Automated email sequences
- Call recordings & AI Insights
Starter
- Contact & company lookalikes
- Bulk enrichment
- AI assistant
- 5 buying intent topics
Pro
- 2 free seats
- API
- CSV enrichment
- Signals
- Webhooks
Premium
Popular- 5 free seats
- API Advanced
- Team management
- Credit allocation
- 5 buying intent topics, unlimited results
Scale
- 50%+ off price per credit
- SSO
- 25 buying intent topics, unlimited results
- Advanced compliance
- Dedicated success team*
- Priority support
Lusha vs Better Proposals FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Lusha has a free plan. Better Proposals doesn't — you'll need to pay from day one.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. Lusha: Lusha sits in the mid-market of the B2B contact data space, undercutting ZoomInfo and Apollo's team plans but not trying to be the cheapest option in the room. They're going after individual contributors and lean sales teams who want quality data without an enterprise contract.
Keep tabs on both.
We'll monitor pricing changes for Lusha and Better Proposals and let you know when something moves.