Lusha vs Better Proposals Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Lusha | Better Proposals | |
|---|---|---|
| Starts at | $49/mo | $19/mo |
| Number of plans | 5 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | per-seat |
Free
- Verified emails & phones
- Basic & advanced filters
- Company advanced data
- Automated email sequences
- Call recordings & AI Insights
Starter
- Contact & company lookalikes
- Bulk enrichment
- AI assistant
- 5 buying intent topics
Pro
- 2 free seats
- API
- CSV enrichment
- Signals
- Webhooks
Premium
Popular- 5 free seats
- API Advanced
- Team management
- Credit allocation
- 5 buying intent topics, unlimited results
Scale
- 50%+ off price per credit
- SSO
- 25 buying intent topics, unlimited results
- Advanced compliance
- Dedicated success team*
- Priority support
Starter
- Legally binding digital signatures
- Interactive pricing tables
- Payment integrations
- Content Library
- Notifications and analytics
Premium
- Custom domain
- CRM integrations
- Automatic expiry dates
- API/Zapier
- Custom onboarding flows and forms
Enterprise
- Content locking
- Simultaneous editing
- Inline commenting
- Manager approvals
- Advanced user permissions
Lusha vs Better Proposals FAQ
- Which one is cheaper?
- Better Proposals is the cheaper option, starting at $19/mo vs $49/mo for Lusha.
- Can I use either one for free?
- Lusha has a free plan. Better Proposals doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Lusha uses hybrid pricing, while Better Proposals goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Lusha: The $49.9 to $69.9 starter range undercuts heavyweight contact-data players like ZoomInfo, positioning Lusha as the accessible option for SMB and mid-market sales teams rather than enterprise RevOps buyers. But that steep leap to $399.9 for Premium shows they still want to capture bigger accounts — they're just not leading with enterprise pricing on the website. Better Proposals: At $19-49/user, Better Proposals sits in the budget-to-mid range of the proposal software space — cheaper than heavyweight quoting/CPQ tools but not the rock-bottom option either. They're clearly courting freelancers and small agencies who want something more polished than a Google Doc but don't need enterprise contract management.
Still deciding? See the best Lusha alternatives or the best Better Proposals alternatives, ranked with verified pricing.
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