Woodpecker Pricing (2026)
Pure usage-based pricing anchored to 'Contacted prospects' — you pay $7 per 100 people you actually reach out to, starting at $35/month for 500. The value metric is outreach volume, not seats, which is a meaningful distinction from most competitors.
- Cold Email
- $7/mo
Keep up with your competitors, without the manual work.
Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Cold Email
- Emails monthly
- Stored prospects
- Warm-ups
- Lead Finder credits
- Catch-all email address verification
- Unlimited team members
- Unlimited email accounts
AI Pricing Analysis
Pricing Model
Pure usage-based pricing anchored to 'Contacted prospects' — you pay $7 per 100 people you actually reach out to, starting at $35/month for 500. The value metric is outreach volume, not seats, which is a meaningful distinction from most competitors.
Tier Strategy
There's really only one tier here — the base plan scales linearly with prospect volume, so 'upgrading' just means buying more contacts. The natural pressure point hits when you're running multi-channel sequences and need LinkedIn Outreach ($29/account) or burning through Lead Finder credits faster than the 100 included.
Competitive Positioning
At $35/month for 500 prospects, Woodpecker is positioning as the scrappy, affordable alternative to tools like Outreach or Salesloft — clearly targeting SMBs and solo sellers who want cold email infrastructure without enterprise pricing. They're not trying to win on features; they're winning on low barrier to entry.
Growth Lever
Expansion revenue comes almost entirely from add-ons — LinkedIn accounts, extra warm-ups, Lead Finder credits, and additional sending domains stack up fast once a team scales. The base plan's 2,000 stored prospects cap is the quiet forcing function that pushes active users to rethink their setup pretty quickly.
Woodpecker Pricing FAQ
- How much does Woodpecker cost?
- Paid plans start at $7/mo.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
- How does the pricing work?
- Pure usage-based pricing anchored to 'Contacted prospects' — you pay $7 per 100 people you actually reach out to, starting at $35/month for 500. The value metric is outreach volume, not seats, which is a meaningful distinction from most competitors.
- Is there a discount for annual billing?
- Save 33% with annual billing.
- Which plan makes sense for me?
- There's really only one tier here — the base plan scales linearly with prospect volume, so 'upgrading' just means buying more contacts. The natural pressure point hits when you're running multi-channel sequences and need LinkedIn Outreach ($29/account) or burning through Lead Finder credits faster than the 100 included.
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Comparing Woodpecker to something specific? Try Woodpecker vs Apollo.io, Woodpecker vs Better Proposals, or Woodpecker vs Chili Piper.
Set it up once. Stay ahead all year.
Add the competitors you care about and Outmano does the watching — then hands you a weekly action plan with what to do next.