Woodpecker vs Apollo.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Woodpecker | Apollo.io | |
|---|---|---|
| Starts at | $7/mo | $49/mo |
| Number of plans | 1 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | per-seat |
Cold Email
- Emails monthly
- Stored prospects
- Warm-ups
- Lead Finder credits
- Catch-all email address verification
- Unlimited team members
- Unlimited email accounts
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
Basic
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- US Dialer (credits apply)
Professional
Popular- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 6 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- US Dialer (credits apply)
Organization
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- US Dialer (credits apply)
Woodpecker vs Apollo.io FAQ
- Which one is cheaper?
- Woodpecker starts lower at $7/mo, compared to $49/mo for Apollo.io.
- Can I use either one for free?
- Apollo.io has a free plan. Woodpecker doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Woodpecker uses usage-based pricing, while Apollo.io goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Woodpecker: At $35/month for 500 prospects, Woodpecker is positioning as the scrappy, affordable alternative to tools like Outreach or Salesloft — clearly targeting SMBs and solo sellers who want cold email infrastructure without enterprise pricing. They're not trying to win on features; they're winning on low barrier to entry. Apollo.io: Apollo is playing the affordable alternative card against ZoomInfo and Outreach — you get a combined database + engagement platform at a fraction of what those point solutions cost separately. They're squarely targeting SMBs and growth-stage sales teams who can't justify five-figure contracts but need more than a basic LinkedIn workflow.
Keep tabs on both.
We'll monitor pricing changes for Woodpecker and Apollo.io and let you know when something moves.