KeywordTool.io Pricing (2026)
Flat-rate subscription where you're essentially buying a daily request quota shared across web, API, and MCP — so the value metric is throughput, not seats. One price gets your whole team in, but heavy API usage will hit the ceiling fast.
- Starter
- $88/mo
- Growth Popular
- $188/mo
- Scale
- $388/mo
- Agency
- $788/mo
- Enterprise & Custom
- Contact Sales
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Starter
- 50 requests/day
- Search volume data for 50,000 keywords/day
- 12 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Growth
Popular- 100 requests/day
- Search volume data for 100,000 keywords/day
- 24 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Scale
- 200 requests/day
- Search volume data for 200,000 keywords/day
- 48 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Agency
- 400 requests/day
- Search volume data for 400,000 keywords/day
- 48 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Enterprise & Custom
- Higher daily request and keyword-volume limits
- Custom API and MCP usage envelopes
- Accommodation for documentation requests and vendor onboarding needs
- International bank transfer payment support
- Any required documentation and internal compliance process support
AI Pricing Analysis
Pricing Model
Flat-rate subscription where you're essentially buying a daily request quota shared across web, API, and MCP — so the value metric is throughput, not seats. One price gets your whole team in, but heavy API usage will hit the ceiling fast.
Tier Strategy
Starter is for solo researchers or small teams doing light keyword work; Growth is where serious content teams land once daily limits become a bottleneck. Scale and Agency are built for agencies or power users running bulk lookups, and the jump from $188 to $388 to $788 suggests the upgrade trigger is almost entirely request volume, not feature unlocks.
Competitive Positioning
They're priced above entry-level tools like Ubersuggest but well below full-suite platforms like Semrush or Ahrefs — positioning as a specialized, mid-market keyword research tool rather than an all-in-one SEO suite. They're going after teams that don't need rank tracking or backlink data but need serious keyword volume.
Growth Lever
The shared daily request limit across web, API, and MCP is the core expansion driver — the moment a team starts integrating via API or MCP for automation, they'll burn through lower-tier limits quickly and feel the pressure to upgrade. No free trial and no free plan means they're betting the 30-day money-back guarantee does the conversion work instead.
Want the strategist's read on the live page? Read the AI teardown of KeywordTool.io's pricing page →
KeywordTool.io Pricing FAQ
- How much does KeywordTool.io cost?
- Paid plans start at $88/mo, going up to $788/mo for larger teams. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. You'll need to commit to a paid plan to get started.
- Can I try it before paying?
- Not at the moment. There's no free trial or free plan listed on their pricing page.
- How does the pricing work?
- Flat-rate subscription where you're essentially buying a daily request quota shared across web, API, and MCP — so the value metric is throughput, not seats. One price gets your whole team in, but heavy API usage will hit the ceiling fast.
- Is there a discount for annual billing?
- Yes — you save up to 23% if you pay annually instead of month-to-month. They also mention: "Save over 20% with annual billing."
- Which plan makes sense for me?
- Starter is for solo researchers or small teams doing light keyword work; Growth is where serious content teams land once daily limits become a bottleneck. Scale and Agency are built for agencies or power users running bulk lookups, and the jump from $188 to $388 to $788 suggests the upgrade trigger is almost entirely request volume, not feature unlocks.
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Comparing KeywordTool.io to something specific? Try KeywordTool.io vs AccuRanker, KeywordTool.io vs Ahrefs, or KeywordTool.io vs AIOSEO.
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