KeywordTool.io vs Ahrefs Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| KeywordTool.io | Ahrefs | |
|---|---|---|
| Starts at | $88/mo | $129/mo |
| Number of plans | 5 | 4 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | flat-rate | per-seat |
Starter
- 50 requests/day
- Search volume data for 50,000 keywords/day
- 12 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Growth
Popular- 100 requests/day
- Search volume data for 100,000 keywords/day
- 24 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Scale
- 200 requests/day
- Search volume data for 200,000 keywords/day
- 48 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Agency
- 400 requests/day
- Search volume data for 400,000 keywords/day
- 48 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Enterprise & Custom
- Higher daily request and keyword-volume limits
- Custom API and MCP usage envelopes
- Accommodation for documentation requests and vendor onboarding needs
- International bank transfer payment support
- Any required documentation and internal compliance process support
Lite
- 5 projects
- 6 months of historical data
- 750 tracked keywords
- 5 tracked prompts
- 100,000 crawl credits
- 1,000 credits per user
- 1 user included
- Add 2 more users at $40/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager Beta
- GBP Monitor Beta
Standard
- 20 projects
- 2 years of historical data
- 2,000 tracked keywords
- 10 tracked prompts
- 500,000 crawl credits
- Unlimited credits per user
- 1 user included
- Add 5 more users at $60/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager Beta
- GBP Monitor Beta
- Portfolios
- Content Explorer
- Batch Analysis
- SERP comparison
- Web visibility
- Site structure
- Broken backlinks
- Broken links
- Outgoing links
- Calendar view
- Linking authors
- AI suggestions
- Keyword clusters
- Search intents
- Translations
- SERP updates
Advanced
- 50 projects
- 5 years of historical data
- 5,000 tracked keywords
- 20 tracked prompts
- 1,500,000 crawl credits
- Unlimited credits per user
- 1 user included
- Add 10 more users at $80/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager Beta
- GBP Monitor Beta
- Portfolios
- Content Explorer
- Batch Analysis
- SERP comparison
- Web visibility
- Site structure
- Broken backlinks
- Broken links
- Outgoing links
- Calendar view
- Linking authors
- AI suggestions
- Keyword clusters
- Search intents
- Translations
- SERP updates
- Looker Studio integration
- Search type distribution
- Agency directory listing
- Segmentation Soon
- HTTP authentication
Enterprise
- Uncapped API access
- SSO & enterprise-grade security
- Access management & audit log
- Unlimited historical data
- Personalized higher limits & data exports
- Forecasting & trends
KeywordTool.io vs Ahrefs FAQ
- Which one is cheaper?
- KeywordTool.io starts lower at $88/mo, compared to $129/mo for Ahrefs.
- Can I use either one for free?
- Ahrefs has a free plan. KeywordTool.io doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. KeywordTool.io uses flat-rate pricing, while Ahrefs goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. KeywordTool.io: They're priced above entry-level tools like Ubersuggest but well below full-suite platforms like Semrush or Ahrefs — positioning as a specialized, mid-market keyword research tool rather than an all-in-one SEO suite. They're going after teams that don't need rank tracking or backlink data but need serious keyword volume. Ahrefs: Ahrefs sits in the premium tier of SEO tools — more expensive than Ubersuggest or Mangools by a wide margin, and roughly neck-and-neck with Semrush on mid-tier plans. They're going after serious SEO practitioners and agencies who treat data quality as non-negotiable, not budget-conscious beginners.
Keep tabs on both.
We'll monitor pricing changes for KeywordTool.io and Ahrefs and let you know when something moves.