Moz Pricing (2026)

Moz charges per-seat, but the real gate is how many campaigns, keywords, and sites you can track — you're paying for research capacity as much as user count. The hidden Starter tier at $49 for a single site suggests the true value metric is site/project scope, with seats layered on top.

From $99/mo 4 plans per-seat Free trial Best Moz alternatives → Moz's competitors →
Standard
$99/mo per seat
Medium Popular
$179/mo per seat
Large
$299/mo per seat
Enterprise
Contact Sales
Verified Aug 05, 2026 Official pricing page
Screenshot of Moz's pricing page showing its plans and prices
Their pricing page, captured Aug 05, 2026

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Standard

$99/mo per seat $79/mo per seat annual
  • 1 user included
  • 3 tracked sites
  • 300 tracked keywords per mo
  • 400K pages crawled per mo
  • AI Overviews by Keyword
  • 1 AI Visibility Dashboard
  • 50 Tracked Prompts
  • 2 Tracked AI Models (GPT & Gemini)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 2 AI Content Briefs per month

Medium

Popular
$179/mo per seat $143/mo per seat annual
  • 2 users included
  • 10 tracked sites
  • 1,500 tracked keywords per mo
  • 2M pages crawled per mo
  • AI Overviews by Keyword
  • 2 AI Visibility Dashboards
  • 100 Tracked Prompts
  • 3 Tracked AI Models (GPT, Gemini, & Google AI Mode)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 10 AI Content Briefs per month (5x more than standard)

Large

$299/mo per seat $239/mo per seat annual
  • 3 users included
  • 25 tracked sites
  • 3,000 tracked keywords per mo
  • 5M pages crawled per mo
  • AI Overviews by Keyword
  • 4 AI Visibility Dashboards
  • 200 Tracked Prompts
  • 3 Tracked AI Models (GPT, Gemini, & Google AI Mode)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 50 AI Content Briefs per month (5x more than medium)

Enterprise

Contact Sales

Does Moz have a free plan?

No. There's no free-forever plan. There is a free trial, and paid plans start at $99/mo.

Want free? Ahrefs has free plans: see all Moz alternatives →

AI Pricing Analysis

Pricing Model

Moz charges per-seat, but the real gate is how many campaigns, keywords, and sites you can track — you're paying for research capacity as much as user count. The hidden Starter tier at $49 for a single site suggests the true value metric is site/project scope, with seats layered on top.

Tier Strategy

Starter's built for solo consultants or freelancers managing one client site, Standard is the jump for small in-house teams needing multiple campaigns, and Medium/Large scale up for agencies juggling more clients and keyword volume. The upgrade trigger is almost always hitting a keyword or campaign ceiling, not needing more logins.

Competitive Positioning

Sitting in the $99-$299 band puts Moz in the middle of the SEO tool pack — pricier than scrappy upstarts like Ubersuggest but cheaper than Semrush or Ahrefs at the high end. They're courting small-to-mid agencies who want brand trust without paying enterprise rates.

Growth Lever

Campaign and keyword tracking limits are the real paywall — once an agency adds another client or wants deeper rank tracking, they're forced up a tier. Enterprise dangles custom limits and likely dedicated support, which is the pitch for agencies that've outgrown the self-serve ceiling entirely.

Want the strategist's read on the live page? Read the AI teardown of Moz's pricing page →

Moz Pricing FAQ

How much does Moz cost?
Paid plans start at $99/mo, going up to $299/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial.
How does the pricing work?
Moz charges per-seat, but the real gate is how many campaigns, keywords, and sites you can track — you're paying for research capacity as much as user count. The hidden Starter tier at $49 for a single site suggests the true value metric is site/project scope, with seats layered on top.
Is there a discount for annual billing?
Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Save 20% with annual billing."
Which plan makes sense for me?
Starter's built for solo consultants or freelancers managing one client site, Standard is the jump for small in-house teams needing multiple campaigns, and Medium/Large scale up for agencies juggling more clients and keyword volume. The upgrade trigger is almost always hitting a keyword or campaign ceiling, not needing more logins.

More SEO pricing

All SEO pricing →

Comparing Moz to something specific? Try Moz vs AccuRanker, Moz vs Ahrefs, or Moz vs AIOSEO. Or see the best Moz alternatives, ranked.

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