Moz Pricing (2026)

Moz charges per-seat, but there's a hidden entry point: a $49/mo Starter plan for solo users that doesn't even make it onto the main comparison table. The named tiers (Standard through Enterprise) scale price with seats and usage caps like keyword rankings tracked and queries run, so you're really paying for both headcount and data volume.

From $99/mo 4 plans per-seat Free trial Best Moz alternatives → Moz's competitors →
Standard
$99/mo per seat
Medium Popular
$179/mo per seat
Large
$299/mo per seat
Enterprise
Contact Sales
Verified Sep 30, 2026 Official pricing page
Screenshot of Moz's pricing page showing its plans and prices
Their pricing page, captured Sep 30, 2026

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Standard

$99/mo per seat $79/mo per seat annual
  • 1 user included
  • 3 tracked sites
  • 300 tracked keywords per mo
  • 400K pages crawled per mo
  • AI Overviews by Keyword
  • 1 AI Visibility Dashboard
  • 50 Tracked Prompts
  • 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 2 AI Content Briefs per month

Medium

Popular
$179/mo per seat $143/mo per seat annual
  • 2 users included
  • 10 tracked sites
  • 1,500 tracked keywords per mo
  • 2M pages crawled per mo
  • AI Overviews by Keyword
  • 2 AI Visibility Dashboards
  • 100 Tracked Prompts
  • 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 10 AI Content Briefs per month (5x more than standard)

Large

$299/mo per seat $239/mo per seat annual
  • 3 users included
  • 25 tracked sites
  • 3,000 tracked keywords per mo
  • 5M pages crawled per mo
  • AI Overviews by Keyword
  • 4 AI Visibility Dashboards
  • 200 Tracked Prompts
  • 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 50 AI Content Briefs per month (5x more than medium)

Enterprise

Contact Sales

Does Moz have a free plan?

No. There's no free-forever plan. There is a free trial, and paid plans start at $99/mo.

Want free? Ahrefs has free plans: see all Moz alternatives →

AI Pricing Analysis

Pricing Model

Moz charges per-seat, but there's a hidden entry point: a $49/mo Starter plan for solo users that doesn't even make it onto the main comparison table. The named tiers (Standard through Enterprise) scale price with seats and usage caps like keyword rankings tracked and queries run, so you're really paying for both headcount and data volume.

Tier Strategy

Starter's built for a freelancer or single-site owner who just needs basic rank tracking, while Standard is the real starting line for small in-house SEO teams. The jump from Medium to Large is where agencies and multi-client shops hit limits on tracked keywords or campaigns and are forced to upgrade, and Enterprise exists purely for orgs that need custom volume or seats beyond what Large covers.

Competitive Positioning

At $99-$299/mo, Moz sits mid-pack — pricier than scrappy point-tools but cheaper than Semrush or Ahrefs at the top end. They're clearly chasing small-to-mid SEO teams and agencies who want an established brand name without paying enterprise-tier prices.

Growth Lever

Expansion is driven by usage ceilings — keyword tracking limits, campaign counts, and query volume — not feature gating, since core SEO tools are available across tiers. The overage footnote is the real tell: once you blow past your tier's limits, you're either paying penalties or upgrading, which nudges teams toward the next plan fast.

Want the strategist's read on the live page? Read the AI teardown of Moz's pricing page →

Moz Pricing FAQ

How much does Moz cost?
Paid plans start at $99/mo, going up to $299/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial.
How does the pricing work?
Moz charges per-seat, but there's a hidden entry point: a $49/mo Starter plan for solo users that doesn't even make it onto the main comparison table. The named tiers (Standard through Enterprise) scale price with seats and usage caps like keyword rankings tracked and queries run, so you're really paying for both headcount and data volume.
Is there a discount for annual billing?
Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Save 20% with annual billing."
Which plan makes sense for me?
Starter's built for a freelancer or single-site owner who just needs basic rank tracking, while Standard is the real starting line for small in-house SEO teams. The jump from Medium to Large is where agencies and multi-client shops hit limits on tracked keywords or campaigns and are forced to upgrade, and Enterprise exists purely for orgs that need custom volume or seats beyond what Large covers.

More SEO pricing

All SEO pricing →

Comparing Moz to something specific? Try Moz vs AccuRanker, Moz vs Ahrefs, or Moz vs AIOSEO. Or see the best Moz alternatives, ranked.

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