GrowthBook Pricing (2026)
Straightforward per-seat pricing on the Cloud plan — $40/mo per user once you're past the free tier, plus a custom Enterprise deal for bigger orgs. No usage-based fees layered in here, so the more people on your feature-flagging and experimentation team, the more you pay.
- Starter
- $0/mo per seat
- Pro
- $40/mo per seat
- Enterprise
- Contact Sales
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Starter
- Up to 3 users
- 1 project
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Bring your own warehouse
- Managed warehouse option
- Default environments
- Community support
Pro
- Up to 30 users
- 3 projects
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- AI Visual Editor
- Multi-arm bandits
- Safe rollouts
- Customizable dashboards
- Advanced permissioning
- Power calculator
- Premium support
Enterprise
- Custom environments
- Ramp schedules
- Approval workflows
- Advanced access control
- SSO & SCIM provisioning
- Exportable audit logs
- 99.99% uptime SLAs
- Optimizations for large datasets
- Dedicated support & training
Does GrowthBook have a free plan?
Yes: the Starter plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $40/mo.
What the free plan includes
- Up to 3 users
- 1 project
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Bring your own warehouse
- Managed warehouse option
- Default environments
- Community support
AI Pricing Analysis
Pricing Model
Straightforward per-seat pricing on the Cloud plan — $40/mo per user once you're past the free tier, plus a custom Enterprise deal for bigger orgs. No usage-based fees layered in here, so the more people on your feature-flagging and experimentation team, the more you pay.
Tier Strategy
Starter is the free playground for solo devs or tiny teams testing feature flags and A/B tests without commitment. Pro kicks in once you need more seats, collaboration, or production-grade reliability, and Enterprise is where security, compliance, and dedicated support conversations start — usually triggered by legal or infosec review, not just team size.
Competitive Positioning
At $40/seat, GrowthBook lands mid-pack — pricier than bare-bones flagging tools but noticeably cheaper than heavyweight experimentation platforms like Optimizely or LaunchDarkly's higher tiers. They're clearly courting engineering-led teams who want open-source roots and Cloud convenience without enterprise sticker shock.
Growth Lever
Seat count is the obvious lever since it's per-user pricing, but the real expansion trigger is likely feature-gating around advanced experimentation (stats engines, permissions, SSO) that pushes teams from Pro into Enterprise. No free trial on paid tiers means the free Starter plan is doing the heavy lifting to get teams hooked before they hit its limits.
Want the strategist's read on the live page? Read the AI teardown of GrowthBook's pricing page →
GrowthBook Pricing FAQ
- How much does GrowthBook cost?
- Paid plans start at $40/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Starter" plan is free forever, not just a trial. You get up to 3 users, 1 project, unlimited feature flags — plus 6 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- Straightforward per-seat pricing on the Cloud plan — $40/mo per user once you're past the free tier, plus a custom Enterprise deal for bigger orgs. No usage-based fees layered in here, so the more people on your feature-flagging and experimentation team, the more you pay.
- Which plan makes sense for me?
- Starter is the free playground for solo devs or tiny teams testing feature flags and A/B tests without commitment. Pro kicks in once you need more seats, collaboration, or production-grade reliability, and Enterprise is where security, compliance, and dedicated support conversations start — usually triggered by legal or infosec review, not just team size.
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Comparing GrowthBook to something specific? Try GrowthBook vs AgencyAnalytics, GrowthBook vs Alteryx, or GrowthBook vs Amplitude. Or see the best GrowthBook alternatives, ranked.
Set it up once. Stay ahead all year.
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