GrowthBook Pricing (2026)
Straight per-seat pricing on Cloud, so cost scales with headcount rather than usage or feature depth — you're paying for how many people touch the feature flagging and experimentation tools, not how many flags or experiments you run.
- Starter
- $0/mo per seat
- Pro
- $40/mo per seat
- Enterprise
- Contact Sales
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Starter
- Up to 3 users
- 1 project
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Bring your own warehouse
- Managed warehouse option
- Default environments
- Community support
Pro
- Up to 50 users
- 3 projects
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Visual editor
- Multi-arm bandits
- Safe rollouts
- Customizable dashboards
- Advanced permissioning
- Power calculator
- Premium support
Enterprise
- Custom environments
- Ramp schedules
- Approval workflows
- Advanced access control
- SSO & SCIM provisioning
- Exportable audit logs
- 99.99% uptime SLAs
- Optimizations for large datasets
- Dedicated support & training
Does GrowthBook have a free plan?
Yes: the Starter plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $40/mo.
What the free plan includes
- Up to 3 users
- 1 project
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Bring your own warehouse
- Managed warehouse option
- Default environments
- Community support
AI Pricing Analysis
Pricing Model
Straight per-seat pricing on Cloud, so cost scales with headcount rather than usage or feature depth — you're paying for how many people touch the feature flagging and experimentation tools, not how many flags or experiments you run.
Tier Strategy
Starter is the classic free hook for solo devs or small teams kicking the tires on feature flags; Pro at $40/seat is where teams doing real experimentation land once they need more collaborators or advanced stats; Enterprise kicks in when procurement wants SSO, custom contracts, or compliance guarantees that no per-seat number will ever cover.
Competitive Positioning
At $40/seat, GrowthBook sits mid-pack — pricier than bare-bones flagging tools but cheaper than the LaunchDarkly-style enterprise experimentation suites, positioning itself as the open-source-friendly option for teams that want real A/B testing without enterprise sticker shock.
Growth Lever
No free trial on paid tiers means the free plan itself has to do the convincing — expansion comes from adding seats as more PMs and engineers need access, plus the inevitable push to Enterprise once a team needs custom contracts or self-hosted deployment at scale.
Want the strategist's read on the live page? Read the AI teardown of GrowthBook's pricing page →
GrowthBook Pricing FAQ
- How much does GrowthBook cost?
- Paid plans start at $40/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Starter" plan is free forever, not just a trial. You get up to 3 users, 1 project, unlimited feature flags — plus 6 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- Straight per-seat pricing on Cloud, so cost scales with headcount rather than usage or feature depth — you're paying for how many people touch the feature flagging and experimentation tools, not how many flags or experiments you run.
- Which plan makes sense for me?
- Starter is the classic free hook for solo devs or small teams kicking the tires on feature flags; Pro at $40/seat is where teams doing real experimentation land once they need more collaborators or advanced stats; Enterprise kicks in when procurement wants SSO, custom contracts, or compliance guarantees that no per-seat number will ever cover.
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Comparing GrowthBook to something specific? Try GrowthBook vs AgencyAnalytics, GrowthBook vs Alteryx, or GrowthBook vs Amplitude. Or see the best GrowthBook alternatives, ranked.
Set it up once. Stay ahead all year.
Add the competitors you care about and Outmano does the watching, then hands you a weekly action plan with what to do next.