GrowthBook Pricing (2026)

Per-seat SaaS with a usage-based overage layer on top — you're paying for users at $40/seat/month on Pro, but CDN requests and managed warehouse events can add up fast at scale. It's a hybrid model that looks simple until your traffic grows.

From $40/mo 3 plans per-seat Free plan
Starter
$0/mo per seat
Pro
$40/mo per seat
Enterprise
Contact Sales
Verified Jul 25, 2026 Official pricing page
Screenshot of GrowthBook's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Starter

$0/mo
  • Up to 3 users
  • 1 project
  • Unlimited feature flags
  • Unlimited experiments
  • Unlimited traffic
  • Bring your own warehouse
  • Managed warehouse option
  • Default environments
  • Community support

Pro

$40/mo per seat
  • Up to 50 users
  • 3 projects
  • Unlimited feature flags
  • Unlimited experiments
  • Unlimited traffic
  • Visual editor
  • Multi-arm bandits
  • Safe rollouts
  • Customizable dashboards
  • Advanced permissioning
  • Power calculator
  • Premium support

Enterprise

Contact Sales
  • Custom environments
  • Ramp schedules
  • Approval workflows
  • Advanced access control
  • SSO & SCIM provisioning
  • Exportable audit logs
  • 99.99% uptime SLAs
  • Optimizations for large datasets
  • Dedicated support & training

AI Pricing Analysis

Pricing Model

Per-seat SaaS with a usage-based overage layer on top — you're paying for users at $40/seat/month on Pro, but CDN requests and managed warehouse events can add up fast at scale. It's a hybrid model that looks simple until your traffic grows.

Tier Strategy

Starter is clearly for solo devs or small teams kicking the tires; Pro is for growth-stage teams who need collaboration without enterprise overhead. The jump to Enterprise gets triggered by SSO, advanced permissions, or when CDN/warehouse costs make a negotiated contract more attractive than pay-as-you-go overages.

Competitive Positioning

GrowthBook is playing the 'open-source credibility meets affordable cloud' angle — undercutting Optimizely and LaunchDarkly significantly while targeting cost-conscious engineering teams who don't want to self-host everything. They're the scrappy, developer-first option in a category dominated by expensive enterprise incumbents.

Growth Lever

Seat count is the primary expansion driver on Pro, but the real sleeper is usage overages — teams running high-traffic experiments will hit CDN and warehouse limits quickly, creating natural pressure to either upgrade to Enterprise or negotiate a custom deal. Feature gates like advanced permissions and support SLAs do the rest of the pushing.

GrowthBook Pricing FAQ

How much does GrowthBook cost?
Paid plans start at $40/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Starter" plan is free forever, not just a trial. You get up to 3 users, 1 project, unlimited feature flags — plus 6 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Per-seat SaaS with a usage-based overage layer on top — you're paying for users at $40/seat/month on Pro, but CDN requests and managed warehouse events can add up fast at scale. It's a hybrid model that looks simple until your traffic grows.
Which plan makes sense for me?
Starter is clearly for solo devs or small teams kicking the tires; Pro is for growth-stage teams who need collaboration without enterprise overhead. The jump to Enterprise gets triggered by SSO, advanced permissions, or when CDN/warehouse costs make a negotiated contract more attractive than pay-as-you-go overages.

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