How much does Umami cost?

Paid plans start at $20/mo, going up to $200/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Hobby" plan is free forever, not just a trial. You get up to 100k events per month, 1 website, 6 month data retention — plus 1 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial that lasts 14 days.

Umami Pricing (2026)

Umami charges purely on event volume — you're paying for how much traffic your analytics setup tracks, not for seats or features. Each paid tier bundles a base number of monthly events, with overages billed beyond that cap, so cost scales with your site's growth rather than headcount.

From $20/mo 4 plans usage-based Free plan Free trial Best Umami alternatives → Umami's competitors →

Hobby: $0/mo
Pro Popular: $20/mo
Business: $200/mo
Enterprise: Contact Sales

Verified Sep 19, 2026 Official pricing page

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Screenshot of Umami's pricing page showing its plans and prices — Their pricing page, captured Sep 19, 2026

Hobby

$0/mo

Up to 100K events per month
1 website
6 month data retention
Community support

Pro

Popular

$20/mo

1 million events per month included
$0.00003 per additional event
Up to 20 websites
Up to 10 team members
2 year data retention
API access
MCP access
Email support

Business

$200/mo

10 million events per month included
$0.00002 per additional event
Unlimited websites
Unlimited team members
5 year data retention
Session replays
Heatmaps
White-labeling
Streaming API
Email and chat support

Enterprise

Contact Sales

Single sign on (SAML SSO)
Onboarding support
Uptime SLA
Custom pricing
Custom data retention
Invoice billing
Enterprise support

Does Umami have a free plan?

Yes: the Hobby plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $20/mo. Paid tiers also come with a free trial (14 days).

What the free plan includes

Up to 100K events per month
1 website
6 month data retention
Community support

AI Pricing Analysis

Pricing Model

Tier Strategy

Hobby is a genuine free tier for personal projects or low-traffic sites just testing the waters. Pro fits small teams or single-site owners who've crossed the free event ceiling, while Business is built for agencies or companies running multiple high-traffic properties that blow past Pro's allotment — the jump happens the moment overage fees start creeping toward the next tier's flat rate.

Competitive Positioning

At $20 for Pro, Umami undercuts most privacy-focused analytics competitors like Fathom or Plausible on entry price, positioning itself as the budget-friendly, self-hostable alternative for teams that want GA4 replacement without the enterprise price tag. The $200 Business jump is steep though, aimed at squeezing out mid-market players before they consider bigger BI tools.

Growth Lever

Event volume is the entire growth lever here — there's no feature-gating trick, just a hard ceiling on tracked events that forces upgrades as sites gain traffic. Teams don't outgrow Umami because they need more functionality; they outgrow it because their websites succeed and start generating more data than the current tier allows.

Want the strategist's read on the live page? Read the AI teardown of Umami's pricing page →

Umami Pricing FAQ

How much does Umami cost?: Paid plans start at $20/mo, going up to $200/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Hobby" plan is free forever, not just a trial. You get up to 100k events per month, 1 website, 6 month data retention — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial that lasts 14 days.
How does the pricing work?: Umami charges purely on event volume — you're paying for how much traffic your analytics setup tracks, not for seats or features. Each paid tier bundles a base number of monthly events, with overages billed beyond that cap, so cost scales with your site's growth rather than headcount.
Which plan makes sense for me?: Hobby is a genuine free tier for personal projects or low-traffic sites just testing the waters. Pro fits small teams or single-site owners who've crossed the free event ceiling, while Business is built for agencies or companies running multiple high-traffic properties that blow past Pro's allotment — the jump happens the moment overage fees start creeping toward the next tier's flat rate.

More Analytics pricing

All Analytics pricing →

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