Umami Pricing (2026)

Umami charges by event volume, not seats — you're paying for how much traffic your site generates, and the per-event rate actually drops as you move up tiers ($0.00003 on Pro vs $0.00002 on Business). That's a pretty rare structure — most usage-based tools punish you for scale, this one rewards it.

From $20/mo 4 plans usage-based Free plan Free trial Best Umami alternatives → Umami's competitors →
Hobby
$0/mo
Pro Popular
$20/mo
Business
$200/mo
Enterprise
Contact Sales
Verified Aug 22, 2026 Official pricing page
Screenshot of Umami's pricing page showing its plans and prices
Their pricing page, captured Aug 22, 2026

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Hobby

$0/mo
  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support

Pro

Popular
$20/mo
  • 1 million events per month included
  • $0.00003 per additional event
  • Up to 20 websites
  • Up to 10 team members
  • 2 year data retention
  • API access
  • Email support

Business

$200/mo
  • 10 million events per month included
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Session replays
  • Heatmaps
  • White-labeling
  • Streaming API
  • Email and chat support

Enterprise

Contact Sales
  • Single sign on (SAML SSO)
  • Onboarding support
  • Uptime SLA
  • Custom pricing
  • Custom data retention
  • Invoice billing
  • Enterprise support

Does Umami have a free plan?

Yes: the Hobby plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $20/mo. Paid tiers also come with a free trial (14 days).

What the free plan includes

  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support

AI Pricing Analysis

Pricing Model

Umami charges by event volume, not seats — you're paying for how much traffic your site generates, and the per-event rate actually drops as you move up tiers ($0.00003 on Pro vs $0.00002 on Business). That's a pretty rare structure — most usage-based tools punish you for scale, this one rewards it.

Tier Strategy

Hobby is a genuine free tier for side projects and low-traffic sites, Pro fits a small team or growing product that's blown past the free event cap, and Business is built for companies running multiple sites or higher-traffic properties that need the cheaper per-event rate to keep costs sane. The upgrade trigger is almost entirely event volume — you don't get pushed up for wanting a feature, you get pushed up because your website got popular.

Competitive Positioning

At $20/mo entry, Umami undercuts most privacy-focused analytics competitors like Fathom or Plausible while still offering a real free plan, positioning itself as the budget-friendly, open-source-friendly alternative for teams that want GA off their site without paying GA-alternative premiums. The $200 Business jump is steep though, so they're clearly not trying to compete with enterprise analytics suites on that tier — they're winning indie devs and small teams first.

Growth Lever

The paywall isn't feature-gating in the traditional sense — it's almost purely volume-gating, since going over your included events is what forces the upgrade conversation. That means growth is tied directly to your website's success: the more traffic you drive, the more you pay, which aligns Umami's revenue with the customer's own growth rather than locking useful features behind higher tiers.

Want the strategist's read on the live page? Read the AI teardown of Umami's pricing page →

Umami Pricing FAQ

How much does Umami cost?
Paid plans start at $20/mo, going up to $200/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Hobby" plan is free forever, not just a trial. You get up to 100k events per month, 1 website, 6 month data retention — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days.
How does the pricing work?
Umami charges by event volume, not seats — you're paying for how much traffic your site generates, and the per-event rate actually drops as you move up tiers ($0.00003 on Pro vs $0.00002 on Business). That's a pretty rare structure — most usage-based tools punish you for scale, this one rewards it.
Which plan makes sense for me?
Hobby is a genuine free tier for side projects and low-traffic sites, Pro fits a small team or growing product that's blown past the free event cap, and Business is built for companies running multiple sites or higher-traffic properties that need the cheaper per-event rate to keep costs sane. The upgrade trigger is almost entirely event volume — you don't get pushed up for wanting a feature, you get pushed up because your website got popular.

More Analytics pricing

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Comparing Umami to something specific? Try Umami vs AgencyAnalytics, Umami vs Alteryx, or Umami vs Amplitude. Or see the best Umami alternatives, ranked.

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