How much does Umami cost?

Paid plans start at $20/mo, going up to $200/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Hobby" plan is free forever, not just a trial. You get up to 100k events per month, 1 website, 6 month data retention — plus 1 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.

Umami Pricing (2026)

Usage-based, with the core value metric being analytics events — you're paying for how much traffic you're tracking, not how many people are in your workspace. Once you blow past your monthly event allotment, you're on the hook for per-event overage charges, which can make costs unpredictable at scale.

From $20/mo 4 plans usage-based Free plan Free trial

Hobby: $0/mo
Pro Popular: $20/mo
Business: $200/mo
Enterprise: Contact Sales

Verified Jul 25, 2026 Official pricing page

Screenshot of Umami's pricing page showing its plans and prices — Their pricing page, captured Jul 25, 2026

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Hobby

$0/mo

Up to 100K events per month
1 website
6 month data retention
Community support

Pro

Popular

$20/mo

1 million events per month included
$0.00003 per additional event
Up to 20 websites
Up to 10 team members
2 year data retention
API access
Email support

Business

$200/mo

10 million events per month included
$0.00002 per additional event
Unlimited websites
Unlimited team members
5 year data retention
Session replays
Heatmaps
White-labeling
Streaming API
Email and chat support

Enterprise

Contact Sales

Single sign on (SAML SSO)
Onboarding support
Uptime SLA
Custom pricing
Custom data retention
Invoice billing
Enterprise support

AI Pricing Analysis

Pricing Model

Tier Strategy

Hobby is clearly for solo devs or side projects; Pro at $20 is the obvious home for small teams or indie makers running real products. The jump to Business at $200 is steep and targets growth-stage companies with high-traffic properties — the upgrade trigger is almost certainly hitting event limits, not needing more features.

Competitive Positioning

Umami is gunning for the privacy-first, lightweight analytics crowd — think teams fleeing Google Analytics post-GDPR headaches. At $20 for Pro, they're undercutting Fathom and Plausible, which both sit around $14–$19/mo but with stricter pageview caps, making Umami competitive on both price and flexibility.

Growth Lever

Event volume is the primary expansion driver — teams with high-traffic sites will hit limits fast and either upgrade tiers or absorb overages. The lack of an annual billing option is a missed retention lever, and there's no obvious seat-based pressure, so growth is almost entirely tied to traffic scale.

Umami Pricing FAQ

How much does Umami cost?: Paid plans start at $20/mo, going up to $200/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Hobby" plan is free forever, not just a trial. You get up to 100k events per month, 1 website, 6 month data retention — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?: Usage-based, with the core value metric being analytics events — you're paying for how much traffic you're tracking, not how many people are in your workspace. Once you blow past your monthly event allotment, you're on the hook for per-event overage charges, which can make costs unpredictable at scale.
Which plan makes sense for me?: Hobby is clearly for solo devs or side projects; Pro at $20 is the obvious home for small teams or indie makers running real products. The jump to Business at $200 is steep and targets growth-stage companies with high-traffic properties — the upgrade trigger is almost certainly hitting event limits, not needing more features.

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Comparing Umami to something specific? Try Umami vs AgencyAnalytics, Umami vs Amplitude, or Umami vs AppsFlyer.

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