Umami vs AgencyAnalytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Umami | AgencyAnalytics | |
|---|---|---|
| Starts at | $20/mo | $20/mo |
| Number of plans | 4 | 2 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Hobby
- Up to 100K events per month
- 1 website
- 6 month data retention
- Community support
Pro
Popular- 1 million events per month included
- $0.00003 per additional event
- Up to 20 websites
- Up to 10 team members
- 2 year data retention
- API access
- Email support
Business
- 10 million events per month included
- $0.00002 per additional event
- Unlimited websites
- Unlimited team members
- 5 year data retention
- Session replays
- Heatmaps
- White-labeling
- Streaming API
- Email and chat support
Enterprise
- Single sign on (SAML SSO)
- Onboarding support
- Uptime SLA
- Custom pricing
- Custom data retention
- Invoice billing
- Enterprise support
Core
Popular- Automated client reporting
- White-label branding
- Client portal
- Goals, alerts & anomaly detection
- API access
- Unlimited staff & client users
- AI insights & analysis
- 85+ integrations
- Benchmarks & forecasting
- MCP access (ChatGPT & Claude)
- Custom domain & email
- Email & chat support
Enterprise
Umami vs AgencyAnalytics FAQ
- Which one is cheaper?
- They both start at the same price — $20/mo. The difference is in what you get at each tier.
- Can I use either one for free?
- Umami has a free plan. AgencyAnalytics doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Umami: At $20/mo entry, Umami undercuts most privacy-focused analytics competitors like Fathom or Plausible while still offering a real free plan, positioning itself as the budget-friendly, open-source-friendly alternative for teams that want GA off their site without paying GA-alternative premiums. The $200 Business jump is steep though, so they're clearly not trying to compete with enterprise analytics suites on that tier — they're winning indie devs and small teams first. AgencyAnalytics: At $20/client/month, AgencyAnalytics lands in the mid-market — not fighting for the bargain-bin freelancer crowd (no free plan exists to catch them), but also not premium-priced like enterprise BI tools. They're clearly chasing growing agencies that have outgrown spreadsheets but aren't yet big enough to justify custom reporting builds.
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