Umami vs Alteryx Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Umami Alteryx
Starts at $20/mo $250/mo
Number of plans 4 2
Free plan
Free trial
Pricing model usage-based per-seat

Hobby

$0/mo
  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support

Pro

Popular
$20/mo
  • 1 million events per month included
  • $0.00003 per additional event
  • Up to 20 websites
  • Up to 10 team members
  • 2 year data retention
  • API access
  • Email support

Business

$200/mo
  • 10 million events per month included
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Session replays
  • Heatmaps
  • White-labeling
  • Streaming API
  • Email and chat support

Enterprise

Custom
  • Single sign on (SAML SSO)
  • Onboarding support
  • Uptime SLA
  • Custom pricing
  • Custom data retention
  • Invoice billing
  • Enterprise support

Starter Edition

$250/mo

Professional Edition

Custom

Umami vs Alteryx FAQ

Which one is cheaper?
Umami starts lower at $20/mo, compared to $250/mo for Alteryx.
Can I use either one for free?
Umami has a free plan. Alteryx doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Umami uses usage-based pricing, while Alteryx goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Umami: At $20/mo entry, Umami undercuts most privacy-focused analytics competitors like Fathom or Plausible while still offering a real free plan, positioning itself as the budget-friendly, open-source-friendly alternative for teams that want GA off their site without paying GA-alternative premiums. The $200 Business jump is steep though, so they're clearly not trying to compete with enterprise analytics suites on that tier — they're winning indie devs and small teams first. Alteryx: At $250/seat/month with no free plan, Alteryx sits firmly in premium territory compared to lighter-weight tools like Power Query or even Tableau Prep — this is priced for enterprises already committed to a serious analytics stack, not casual users comparing options. They're not fighting on price; they're betting that data-heavy enterprise teams will pay up for a mature, all-in-one platform.

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