Umami vs Amplitude Pricing (2026)

Price is one row. To weigh the features too, use our feature comparison template →

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Umami: At $20 for Pro, Umami undercuts most privacy-focused analytics competitors like Fathom or Plausible on entry price, positioning itself as the budget-friendly, self-hostable alternative for teams that want GA4 replacement without the enterprise price tag. The $200 Business jump is steep though, aimed at squeezing out mid-market players before they consider bigger BI tools. Amplitude: There's no visible price tag past Plus, which itself signals Amplitude is playing a premium, enterprise-oriented game rather than competing on sticker shock. They're clearly chasing product-led orgs willing to invest serious budget once analytics becomes mission-critical, not scrappy startups comparison-shopping on a pricing page.

Still deciding? See the best Umami alternatives or the best Amplitude alternatives, ranked with verified pricing.