Best Hex Alternatives (2026)
Looking for something other than Hex for analytics? Here are the 10 alternatives we track, ranked, with verified pricing for each.
Pricing verified Jul 28, 2026
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Hex alternatives at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Hex this page's subject | $36/mo | 4 | Yes | Yes |
| AgencyAnalytics | $20/mo | 2 | No | Yes |
| Amplitude | Custom | 4 | Yes | No |
| AppsFlyer | Custom | 3 | Yes | Yes |
| Baremetrics | $49/mo | 3 | No | Yes |
| CallRail | $50/mo | 4 | No | Yes |
| Convert | $399/mo | 3 | No | Yes |
| Crazy Egg | $29/mo | 3 | Yes | Yes |
| Databox | $64/mo | 5 | Yes | Yes |
| Fathom Analytics | $45/mo | 1 | No | Yes |
| FullStory | Custom | 3 | Yes | No |
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AgencyAnalytics
AnalyticsClient reporting for marketing agencies.
At $20/client/month, they're positioning as accessible for growing agencies without the sticker shock of flat enterprise contracts — not the cheapest tool in the reporting space, but competitive against platforms like DashThis or Reportz that use similar per-client models. They're clearly targeting mid-market agencies that have outgrown manual reporting but aren't ready to pay for a full Looker-style BI stack.
Plans: Everything your agency needs $20/mo · Enterprise Contact Sales
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Amplitude
AnalyticsDigital analytics platform.
They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams.
Plans: Free $0/mo · Plus $0/mo · Growth Contact Sales · Enterprise Contact Sales
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AppsFlyer
AnalyticsMobile attribution and analytics.
AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation.
Plans: Zero $0/mo · Growth Contact Sales · Enterprise Contact Sales
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Baremetrics
AnalyticsSaaS subscription analytics.
This sits mid-to-premium in the subscription analytics space, priced well above bare-bones MRR trackers but positioned as the analytics-plus-recovery layer for revenue teams who've outgrown spreadsheets. They're chasing funded SaaS companies with real ARR to protect, not scrappy bootstrappers — the lack of a free plan makes that pretty clear.
Plans: Launch $49/mo · Growth $189/mo · Scale $749/mo
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CallRail
AnalyticsCall tracking and marketing attribution platform with AI conversation intelligence.
CallRail sits mid-market — pricier than bare-bones call tracking tools but cheaper than full revenue-attribution platforms like Invoca. They're clearly going after SMB and mid-size marketing teams who want call analytics without needing an enterprise sales cycle to get a quote.
Plans: Lead Tracking $50/mo · Lead Tracking Complete $95/mo · Lead Conversion $150/mo · Lead Conversion Complete $195/mo
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Convert
AnalyticsPrivacy-friendly A/B testing.
Convert sits in the mid-to-premium range for experimentation tools — cheaper than Optimizely or Adobe Target, but not trying to compete on price with entry-level tools like VWO's lower tiers. They're clearly targeting data-savvy, privacy-conscious teams (the TIST tree-planting angle reinforces a values-driven buyer profile).
Plans: Growth $399/mo · Pro $599/mo · Enterprise Contact Sales
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Crazy Egg
AnalyticsHeatmaps and website optimization.
Crazy Egg sits in the budget-to-mid tier of the heatmap/session recording space, undercutting Hotjar and FullStory on entry price while staying accessible to SMBs. They're clearly going after cost-conscious teams who want visual analytics without paying enterprise rates — not trying to compete with Contentsquare on sophistication.
Plans: Analytics $29/mo · Growth $99/mo · Enterprise Contact Sales
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Databox
AnalyticsKPI dashboards for growing businesses.
Databox sits in the mid-market of the BI/dashboard space — more accessible than Tableau or Looker, but priced above lightweight tools like Whatagraph or Klipfolio's entry tiers. They're going after marketing and ops teams who want pre-built integrations and speed-to-insight without a data engineering team.
Plans: Free $0/mo · Analyst $64/mo · Pro $159/mo · Growth $399/mo · Custom Contact Sales
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Fathom Analytics
AnalyticsSimple, privacy-first website analytics.
At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4.
Plans: Up to 500,000 pageviews $45/mo
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FullStory
AnalyticsDigital experience intelligence.
FullStory positions as a premium analytics player — they're not trying to win on price, they're competing on data fidelity and DX Intelligence against Heap and Mixpanel. The all-custom pricing signals they're targeting mid-market and up, not scrappy startups.
Plans: Business Contact Sales · Advanced Contact Sales · Enterprise Contact Sales
None of these fit? Browse the full pricing directory →
Hex Alternatives FAQ
- What is the best alternative to Hex?
- AgencyAnalytics is the closest Hex alternative we track for analytics. Paid plans start at $20/mo. Amplitude and AppsFlyer are also worth a look.
- Are there free alternatives to Hex?
- Yes — Amplitude, AppsFlyer, Crazy Egg and 2 more offer a free plan, so you can switch without paying up front.
- How much do Hex alternatives cost?
- Entry prices range from $20/mo (AgencyAnalytics) to $399/mo (Convert). Each product page has the full verified tier breakdown.
- Is there a cheaper alternative to Hex?
- Yes — Hex starts at $36/mo, while AgencyAnalytics ($20/mo), Crazy Egg ($29/mo) start lower.
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