Amplitude vs Hex Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Community
- Notebook agent trial
- Connect any data source
- Build with all cell types
- Small compute
Professional
- Notebook agent
- Standard credits
- Up to 5 published apps
- 30-day version history
- Medium compute
Team
Popular- Threads agent
- Semantic model agent
- Extended credits
- Unlimited published apps
- Visual exploration and drill down
- Unlimited version history
- Scheduled runs and alerts
- Shared components
- Shared collections
- Advanced compute add-ons
Enterprise
- Explorer seat add-on
- Audit logs
- Premium credits
- OAuth database connections
- Observability API
- OIDC SSO
- Bring Your Own Key (BYOK)
- Single tenant add-on
- HIPAA add-on
- Embedded analytics add-on
- Custom Docker image add-ons
- Dedicated support
Amplitude vs Hex FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Amplitude uses usage-based pricing, while Hex goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats. Hex: At $36-75/seat, Hex sits mid-pack against tools like Deepnote or Observable — not trying to win on price, but not premium-only like some BI-adjacent platforms either. They're clearly chasing teams who've outgrown Jupyter notebooks and need collaboration without jumping straight to a heavyweight BI enterprise contract.
Still deciding? See the best Amplitude alternatives or the best Hex alternatives, ranked with verified pricing.
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