Amplitude vs Hex Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Community
- Notebook agent trial
- Connect any data source
- Up to 5 notebooks
- Build with all cell types
- Small compute
Professional
- Notebook agent
- Standard credits
- Unlimited notebooks
- Up to 5 published apps
- 30-day version history
- Medium compute
Team
- Threads agent
- Semantic model agent
- Extended credits
- Unlimited published apps
- Visual exploration and drill down
- Unlimited version history
- Scheduled runs and alerts
- Shared components
- Shared collections
- Advanced compute add-ons
Enterprise
- Explorer seat add-on
- Audit logs
- Premium credits
- OAuth database connections
- Observability API
- OIDC SSO
- Single tenant add-on
- HIPAA add-on
- Embedded analytics add-on
- Custom Docker image add-ons
- Dedicated support
Amplitude vs Hex FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Amplitude uses usage-based pricing, while Hex goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams. Hex: Hex sits in the mid-market of collaborative notebook and data app tools, competing with Mode, Deepnote, and Databricks Notebooks. At $75/seat for Team, they're not the cheapest option but they're undercutting the enterprise-first players — positioning themselves as the serious-but-accessible choice for modern data teams that have outgrown Jupyter but aren't ready for a six-figure platform contract.
Keep tabs on both.
We'll monitor pricing changes for Amplitude and Hex and let you know when something moves.