Fathom Analytics vs Hex Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Hex | |
|---|---|---|
| Starts at | $45/mo | $36/mo |
| Number of plans | 1 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | per-seat |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Community
- Notebook agent trial
- Connect any data source
- Up to 5 notebooks
- Build with all cell types
- Small compute
Professional
- Notebook agent
- Standard credits
- Unlimited notebooks
- Up to 5 published apps
- 30-day version history
- Medium compute
Team
- Threads agent
- Semantic model agent
- Extended credits
- Unlimited published apps
- Visual exploration and drill down
- Unlimited version history
- Scheduled runs and alerts
- Shared components
- Shared collections
- Advanced compute add-ons
Enterprise
- Explorer seat add-on
- Audit logs
- Premium credits
- OAuth database connections
- Observability API
- OIDC SSO
- Single tenant add-on
- HIPAA add-on
- Embedded analytics add-on
- Custom Docker image add-ons
- Dedicated support
Fathom Analytics vs Hex FAQ
- Which one is cheaper?
- Hex is the cheaper option, starting at $36/mo vs $45/mo for Fathom Analytics.
- Can I use either one for free?
- Hex has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while Hex goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Hex: Hex sits in the mid-market of collaborative notebook and data app tools, competing with Mode, Deepnote, and Databricks Notebooks. At $75/seat for Team, they're not the cheapest option but they're undercutting the enterprise-first players — positioning themselves as the serious-but-accessible choice for modern data teams that have outgrown Jupyter but aren't ready for a six-figure platform contract.
Still deciding? See the best Fathom Analytics alternatives or the best Hex alternatives, ranked with verified pricing.
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