AppsFlyer vs Hex Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Community
- Notebook agent trial
- Connect any data source
- Up to 5 notebooks
- Build with all cell types
- Small compute
Professional
- Notebook agent
- Standard credits
- Unlimited notebooks
- Up to 5 published apps
- 30-day version history
- Medium compute
Team
- Threads agent
- Semantic model agent
- Extended credits
- Unlimited published apps
- Visual exploration and drill down
- Unlimited version history
- Scheduled runs and alerts
- Shared components
- Shared collections
- Advanced compute add-ons
Enterprise
- Explorer seat add-on
- Audit logs
- Premium credits
- OAuth database connections
- Observability API
- OIDC SSO
- Single tenant add-on
- HIPAA add-on
- Embedded analytics add-on
- Custom Docker image add-ons
- Dedicated support
AppsFlyer vs Hex FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. AppsFlyer uses usage-based pricing, while Hex goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation. Hex: Hex sits in the mid-market of collaborative notebook and data app tools, competing with Mode, Deepnote, and Databricks Notebooks. At $75/seat for Team, they're not the cheapest option but they're undercutting the enterprise-first players — positioning themselves as the serious-but-accessible choice for modern data teams that have outgrown Jupyter but aren't ready for a six-figure platform contract.
Keep tabs on both.
We'll monitor pricing changes for AppsFlyer and Hex and let you know when something moves.