AppsFlyer vs Hex Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AppsFlyer pricing | Hex pricing | |
|---|---|---|
| Starts at | Custom | $36/mo |
| Number of plans | 3 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Zero
- Land your first installs
- Create smooth discovery to install experiences
Growth
- Kickstart app growth
- Measure paid campaigns with basic mobile attribution
- Boost engagement with seamless journeys
Enterprise
Popular- Increase revenue with cross-channel attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Community
- Hex agent trial
- Connect any data source
- Build with all cell types
- Small compute
Professional
- Hex agent
- Standard credits
- Up to 5 published apps
- 30-day version history
- Medium compute
Team
Popular- Extended credits
- Unlimited published apps
- Visual exploration and drill down
- Unlimited version history
- Scheduled runs and alerts
- Shared components
- Shared collections
- Advanced compute add-ons
Enterprise
- Explorer seat add-on
- Audit logs
- Premium credits
- OAuth database connections
- Observability API
- OIDC SSO
- Bring Your Own Key (BYOK)
- Single tenant add-on
- HIPAA add-on
- Embedded analytics add-on
- Custom Docker image add-ons
- Dedicated support
AppsFlyer vs Hex FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. AppsFlyer uses hybrid pricing, while Hex goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition. Hex: Hex sits mid-to-premium against tools like Deepnote or Mode — not trying to win on being cheap, since $75/seat adds up fast for a team of analysts. They're chasing data teams who'll pay for a polished notebook-to-dashboard workflow rather than teams shopping on price alone.
Still deciding? See the best AppsFlyer alternatives or the best Hex alternatives, ranked with verified pricing.
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