VWO Pricing (2026)

Fully opaque custom pricing across all tiers — no public numbers, no self-serve checkout. The value metric is almost certainly tied to monthly tracked users (MTUs) or sessions, which is standard for experimentation platforms, but you won't know your number until you're in a sales conversation.

3 plans custom Free plan
Enterprise
Contact Sales
Pro
Contact Sales
Growth
Contact Sales
Verified Jul 25, 2026 Official pricing page
Screenshot of VWO's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Enterprise

Contact Sales
  • Dedicated CSM & 1:1 Training
  • All Targeting & Reporting Options
  • Mutually Exclusive Groups
  • Single Sign On (SSO)
  • API Access
  • 24x7 Support

Pro

Contact Sales
  • Advanced Targeting & Reporting
  • Guardrails Metrics
  • Multi Variate Testing
  • Pull Data via Integrations
  • Download & Share Report
  • Advanced Support

Growth

Contact Sales
  • Visual & Code Editor
  • Unlimited Variation & Metrics
  • Enhanced Targeting
  • Download & Share Report Summary
  • Enhanced Support
  • No Data Retention Restriction
  • Wandz Core

AI Pricing Analysis

Pricing Model

Fully opaque custom pricing across all tiers — no public numbers, no self-serve checkout. The value metric is almost certainly tied to monthly tracked users (MTUs) or sessions, which is standard for experimentation platforms, but you won't know your number until you're in a sales conversation.

Tier Strategy

Growth is the entry point with a free exploration option, likely capped on traffic or features to get teams hooked before a sales handoff. Pro and Enterprise are pure sales-led, with Enterprise presumably unlocking multi-product bundling, SSO, and the kind of governance controls that make it a procurement conversation rather than a team decision.

Competitive Positioning

VWO is playing the mid-market-to-enterprise game, competing directly with Optimizely and AB Tasty rather than trying to undercut Statsig or LaunchDarkly on developer tooling. The breadth of product lines (eight distinct tools) signals they're pitching platform consolidation, not point-solution pricing.

Growth Lever

The multi-product suite is the real expansion engine — teams start with Web Testing and get upsold into Personalization, Insights, or Feature Experimentation as use cases grow. Within a tier, hitting MTU ceilings or needing advanced targeting, CDP integrations, or dedicated support are the classic triggers that push teams up the stack.

VWO Pricing FAQ

How much does VWO cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Fully opaque custom pricing across all tiers — no public numbers, no self-serve checkout. The value metric is almost certainly tied to monthly tracked users (MTUs) or sessions, which is standard for experimentation platforms, but you won't know your number until you're in a sales conversation.
Which plan makes sense for me?
Growth is the entry point with a free exploration option, likely capped on traffic or features to get teams hooked before a sales handoff. Pro and Enterprise are pure sales-led, with Enterprise presumably unlocking multi-product bundling, SSO, and the kind of governance controls that make it a procurement conversation rather than a team decision.

More Analytics pricing

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Comparing VWO to something specific? Try VWO vs AgencyAnalytics, VWO vs Amplitude, or VWO vs AppsFlyer.

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