VWO vs Alteryx Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

VWO pricing Alteryx pricing
Starts at Custom $250/mo
Number of plans 3 2
Free plan — —
Free trial —
Pricing model custom per-seat

Price is one row. To weigh the features too, use our feature comparison template →

VWO pricing

Official page

Enterprise

Custom
  • All Targeting, Trigger & Reporting
  • Rich Widgets Library in Editor
  • Self Hosting
  • ROI Dashboard
  • Approval Workflow
  • Mutually Exclusive Groups
  • Single Sign On (SSO)
  • API Access
  • 24x7 Support

Pro

Custom
  • Advanced Targeting, Triggers & Reporting
  • Guardrails Metrics
  • Sample Ratio Mismatch Detection
  • Multi Variate Testing
  • Cross Domain Testing
  • User Collaboration
  • Pull Based Integrations
  • Advanced Support

Growth

Custom
  • Visual (WYSIWYG) & Code Editor
  • Unlimited Experiments, Variations & Metrics
  • Basic Targeting, Triggers & Reporting
  • Multi-Arm Bandit & Rollout Campaigns
  • QA Assistant
  • Single Page Application (SPA) Support
  • Data Platform Access
  • Wingz AI Core Plan
  • Basic Support

Alteryx pricing

Official page

Starter Edition

$250/mo

Professional Edition

Custom

VWO vs Alteryx FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan. But Alteryx offers a free trial.
How do they charge?
Different approach here. VWO uses custom pricing, while Alteryx goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. VWO: Sitting itself as a mid-to-premium player against tools like Optimizely and AB Tasty, VWO uses all-custom pricing to avoid getting undercut in head-to-head comparisons. Hiding the numbers is a classic move to keep prospects talking to sales instead of bouncing to a cheaper competitor's pricing page. Alteryx: At $250/seat/month with no free tier, Alteryx sits firmly in premium territory compared to lighter BI/ETL tools that offer freemium or sub-$100 entry points. They're not competing on accessibility — they're betting that data teams already sold on Alteryx's automation depth will pay a premium versus switching to cheaper, less mature alternatives.

Still deciding? See the best VWO alternatives or the best Alteryx alternatives, ranked with verified pricing.

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