VWO vs Amplitude Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Amplitude has a free plan. VWO doesn't — you'll need to pay from day one.

How do they charge?

Different approach here. VWO uses custom pricing, while Amplitude goes with usage-based. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. VWO: VWO plays in the mid-to-premium band of the CRO/experimentation category — pricier and more enterprise-leaning than scrappy tools like AB Tasty's lower tiers or Convert, but positioned as a full-stack alternative to Optimizely without Optimizely's enterprise price tag. Hiding all pricing behind a demo suggests they're chasing mid-market and enterprise buyers who expect a sales conversation, not self-serve shoppers comparing plans on a page. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats.

Still deciding? See the best VWO alternatives or the best Amplitude alternatives, ranked with verified pricing.