Pendo Pricing (2026)

Everything's quote-based across Base, Core, and Ultimate, so there's no public per-seat or usage rate to point to — Pendo's sales team is structuring deals around MAUs (monthly active users) touching the product plus which modules you need. Novus stands apart as a $0 AI layer, likely a wedge to get teams hooked before upselling into the paid tiers.

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Novus
$0/mo
Base
Contact Sales
Core
Contact Sales
Ultimate Popular
Contact Sales
Verified Aug 05, 2026 Official pricing page
Screenshot of Pendo's pricing page showing its plans and prices
Their pricing page, captured Aug 05, 2026

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Novus

$0/mo
  • Continuous product monitoring
  • Proactive recommendations in Slack
  • AI-generated PRs to keep instrumentation current
  • Auto-instrumentation via GitHub

Base

Contact Sales
  • Product Analytics
  • In-app Guides

Core

Contact Sales
  • Product Analytics
  • In-app Guides
  • Session Replay

Ultimate

Popular
Contact Sales
  • Product Analytics
  • In-app Guides
  • Session Replay
  • Sentiment (NPS, PMF, CSAT surveys)
  • Orchestrate
  • Listen
  • Data Sync

Does Pendo have a free plan?

Yes: the Novus plan is free forever, not a time-limited trial. Paid tiers also come with a free trial (30 days).

What the free plan includes

  • Continuous product monitoring
  • Proactive recommendations in Slack
  • AI-generated PRs to keep instrumentation current
  • Auto-instrumentation via GitHub

AI Pricing Analysis

Pricing Model

Everything's quote-based across Base, Core, and Ultimate, so there's no public per-seat or usage rate to point to — Pendo's sales team is structuring deals around MAUs (monthly active users) touching the product plus which modules you need. Novus stands apart as a $0 AI layer, likely a wedge to get teams hooked before upselling into the paid tiers.

Tier Strategy

Base is the entry point for teams that just need core product analytics and in-app guidance, Core adds deeper functionality (likely NPS, session replay, or advanced segmentation), and Ultimate is built for orgs that want the full suite plus premium support or enterprise-grade governance. The upgrade trigger is almost always MAU growth — once your user base scales past what your contract covers, you're forced into a renegotiation anyway, so Pendo uses that moment to push the next tier's features.

Competitive Positioning

Pendo plays in the premium tier of the product analytics/experience space, going up against Amplitude, Mixpanel, and Gainsight-adjacent tools, and the all-custom pricing signals they're chasing mid-market and enterprise deals rather than self-serve teams. They're not competing on price transparency — they're betting that bundled discounts and a sales-assisted process win larger contracts where negotiation leverage matters more than a public price list.

Growth Lever

The real paywall is around advanced features (guides, in-app messaging, session replay, NPS/feedback tools) and MAU thresholds — as your product's user base grows, you either pay more for the same tier or get pushed to upgrade. Novus being free is the classic land-and-expand move: get teams using AI-driven insights at no cost, then convert that dependency into upgraded seats on the paid platform.

Want the strategist's read on the live page? Read the AI teardown of Pendo's pricing page →

Pendo Pricing FAQ

How much does Pendo cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Novus" plan is free forever, not just a trial. You get continuous product monitoring, proactive recommendations in slack, ai-generated prs to keep instrumentation current — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days.
How does the pricing work?
Everything's quote-based across Base, Core, and Ultimate, so there's no public per-seat or usage rate to point to — Pendo's sales team is structuring deals around MAUs (monthly active users) touching the product plus which modules you need. Novus stands apart as a $0 AI layer, likely a wedge to get teams hooked before upselling into the paid tiers.
Is there a discount for annual billing?
Volume and bundle discounts are already built into our pricing.
Which plan makes sense for me?
Base is the entry point for teams that just need core product analytics and in-app guidance, Core adds deeper functionality (likely NPS, session replay, or advanced segmentation), and Ultimate is built for orgs that want the full suite plus premium support or enterprise-grade governance. The upgrade trigger is almost always MAU growth — once your user base scales past what your contract covers, you're forced into a renegotiation anyway, so Pendo uses that moment to push the next tier's features.

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Comparing Pendo to something specific? Try Pendo vs AgencyAnalytics, Pendo vs Alteryx, or Pendo vs Amplitude. Or see the best Pendo alternatives, ranked.

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