Pendo Pricing (2026)

Pendo charges on Monthly Active Users, not seats — so cost scales with how many end-users touch your product, not how many teammates use Pendo internally. Every tier is quote-only, meaning there's no anchor price to benchmark against without getting a rep on the phone.

4 plans custom Free plan Free trial Best Pendo alternatives → Pendo's competitors →
Novus
$0/mo
Base
Contact Sales
Core
Contact Sales
Ultimate Popular
Contact Sales
Verified Sep 30, 2026 Official pricing page
Screenshot of Pendo's pricing page showing its plans and prices
Their pricing page, captured Sep 30, 2026

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Novus

$0/mo
  • Continuous product monitoring
  • Proactive recommendations in Slack
  • AI-generated PRs to keep instrumentation current
  • Auto-instrumentation via GitHub

Base

Contact Sales
  • Product Analytics
  • In-app Guides

Core

Contact Sales
  • Product Analytics
  • In-app Guides
  • Session Replay

Ultimate

Popular
Contact Sales
  • Product Analytics
  • In-app Guides
  • Session Replay
  • Sentiment (NPS, PMF, CSAT surveys)
  • Orchestrate
  • Listen
  • Data Sync

Does Pendo have a free plan?

Yes: the Novus plan is free forever, not a time-limited trial. Paid tiers also come with a free trial (30 days).

What the free plan includes

  • Continuous product monitoring
  • Proactive recommendations in Slack
  • AI-generated PRs to keep instrumentation current
  • Auto-instrumentation via GitHub

AI Pricing Analysis

Pricing Model

Pendo charges on Monthly Active Users, not seats — so cost scales with how many end-users touch your product, not how many teammates use Pendo internally. Every tier is quote-only, meaning there's no anchor price to benchmark against without getting a rep on the phone.

Tier Strategy

Base likely serves smaller product teams wanting basic analytics and in-app guides, Core adds deeper feature adoption tracking for mid-market, and Ultimate is built for enterprises needing multi-product portfolios, advanced governance, or sentiment/NPS at scale. The upgrade trigger isn't usage overage like typical SaaS — it's needing more sophisticated analytics, more apps under one roof, or hitting MAU thresholds that force a renegotiation anyway.

Competitive Positioning

Pendo plays premium in the product analytics/digital adoption space — full custom pricing with zero transparency signals they're chasing mid-market-to-enterprise deals where sales-assisted, negotiated contracts are the norm, not self-serve buyers comparing sticker prices. They're competing with Amplitude, Mixpanel, and Gainsight for budget that already assumes a five- or six-figure annual spend.

Growth Lever

Novus is the wedge — a free AI product in open beta designed to hook teams with zero friction, then funnel them toward paid tiers once they need the full analytics, guide-building, and roadmapping suite. Expansion mainly comes from MAU growth (your product gets more users, your Pendo bill grows) plus feature-gated upsells like advanced segmentation, multi-app support, and enterprise security/compliance controls in Ultimate.

Want the strategist's read on the live page? Read the AI teardown of Pendo's pricing page →

Pendo Pricing FAQ

How much does Pendo cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Novus" plan is free forever, not just a trial. You get continuous product monitoring, proactive recommendations in slack, ai-generated prs to keep instrumentation current — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days.
How does the pricing work?
Pendo charges on Monthly Active Users, not seats — so cost scales with how many end-users touch your product, not how many teammates use Pendo internally. Every tier is quote-only, meaning there's no anchor price to benchmark against without getting a rep on the phone.
Which plan makes sense for me?
Base likely serves smaller product teams wanting basic analytics and in-app guides, Core adds deeper feature adoption tracking for mid-market, and Ultimate is built for enterprises needing multi-product portfolios, advanced governance, or sentiment/NPS at scale. The upgrade trigger isn't usage overage like typical SaaS — it's needing more sophisticated analytics, more apps under one roof, or hitting MAU thresholds that force a renegotiation anyway.

More Analytics pricing

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Comparing Pendo to something specific? Try Pendo vs AgencyAnalytics, Pendo vs Alteryx, or Pendo vs Amplitude. Or see the best Pendo alternatives, ranked.

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