FullStory Pricing (2026)
All-custom, quote-based pricing across three paid tiers, with session volume as the core value metric — you're essentially paying per monthly session tracked, though FullStory won't publish what that actually costs until you talk to sales.
- Business
- Contact Sales
- Advanced Popular
- Contact Sales
- Enterprise
- Contact Sales
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Business
Advanced
PopularEnterprise
Does FullStory have a free plan?
Yes: the Free plan is free forever, not a time-limited trial.
AI Pricing Analysis
Pricing Model
All-custom, quote-based pricing across three paid tiers, with session volume as the core value metric — you're essentially paying per monthly session tracked, though FullStory won't publish what that actually costs until you talk to sales.
Tier Strategy
Business is the entry point for teams that outgrew the free plan's 30K sessions and want more retention and analytics depth; Advanced likely unlocks deeper behavioral analytics or integrations for teams scaling their product analytics practice; Enterprise is built for orgs needing security, governance, and volume that no self-serve tier can support. The upgrade trigger is almost always session volume and data retention — once you're past 30K sessions or need more than 12 months of history, you're forced into a sales conversation.
Competitive Positioning
Sitting firmly in premium territory by hiding all prices behind a demo request — a move typically reserved for vendors targeting mid-market and enterprise buyers who expect to negotiate, not self-serve. They're not competing on price transparency at all, which puts them at odds with tools like Hotjar or Microsoft Clarity that lead with accessible or free pricing.
Growth Lever
Session volume and retention window are the two obvious levers — free users get capped at 30K sessions and 12 months of history, so any team with real traffic or a need for longer-term trend analysis gets pushed into a paid tier. Beyond that, deeper features like advanced analytics, integrations, and enterprise security/compliance are almost certainly what separates Business from Advanced from Enterprise, though FullStory keeps those specifics behind the sales wall too.
Want the strategist's read on the live page? Read the AI teardown of FullStory's pricing page →
FullStory Pricing FAQ
- How much does FullStory cost?
- Pricing is custom — you'll need to talk to their sales team for a quote.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- All-custom, quote-based pricing across three paid tiers, with session volume as the core value metric — you're essentially paying per monthly session tracked, though FullStory won't publish what that actually costs until you talk to sales.
- Which plan makes sense for me?
- Business is the entry point for teams that outgrew the free plan's 30K sessions and want more retention and analytics depth; Advanced likely unlocks deeper behavioral analytics or integrations for teams scaling their product analytics practice; Enterprise is built for orgs needing security, governance, and volume that no self-serve tier can support. The upgrade trigger is almost always session volume and data retention — once you're past 30K sessions or need more than 12 months of history, you're forced into a sales conversation.
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Comparing FullStory to something specific? Try FullStory vs AgencyAnalytics, FullStory vs Alteryx, or FullStory vs Amplitude. Or see the best FullStory alternatives, ranked.
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