FullStory Pricing (2026)

Fully custom pricing across all three paid tiers — no public numbers, which means sales controls every deal. The value metric is almost certainly session volume plus user count, given the free tier's explicit 30,000 session and 10-user caps.

3 plans custom Free plan Best FullStory alternatives → FullStory's competitors →
Business
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Advanced Popular
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Enterprise
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Verified Aug 05, 2026 Official pricing page
Screenshot of FullStory's pricing page showing its plans and prices
Their pricing page, captured Aug 05, 2026

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Business

Contact Sales
  • StoryAI Summaries
  • Live Session Viewing
  • Developer Tools
  • Heatmaps
  • Scroll Maps
  • Click Maps
  • Session Replay
  • Tabbed Browsing
  • Session Summary Notes
  • Conversion Maps
  • Guides and Surveys
  • Mobile Analytics
  • Customizable Dashboards
  • Funnels
  • Page Flow Analysis
  • User Segmentation
  • Sentiment Signals
  • User Trends
  • Event Sequence
  • Metrics
  • Segment Health
  • Tables
  • Retention Analysis
  • Journeys
  • Metric Insights
  • Watched Elements
  • Conversion Analysis
  • Co-Browsing
  • Omnisearch
  • Segment Alerts
  • Event Filter
  • Platform Filter
  • Unlimited Spaces
  • Templates
  • User Filter
  • Personal Workspace
  • Metric Alerts
  • Activation Quota
  • Integrations
  • Webhooks
  • Data Export
  • Consent API
  • FS.Identity API
  • Element API
  • AI-Powered Fullcapture
  • Private and Sensitive Data Excluded by Default
  • Retroactive Data History
  • Server Side Events Capture
  • Data Layer Capture
  • Data Quality Monitoring
  • Data Studio
  • Recommendations
  • Multi-Organization Management
  • Role-Based Access Control
  • Sensitive Data Detection
  • Configurable Form Privacy
  • Persistent Data Encryption Using AES-256 Standards
  • Restriction by IP
  • Restriction by Location
  • Restriction by User Agent
  • Security Compliance
  • SAML Single Sign-On (SSO)

Advanced

Popular
Contact Sales
  • StoryAI Summaries
  • Live Session Viewing
  • Developer Tools
  • Heatmaps
  • Scroll Maps
  • Click Maps
  • Session Replay
  • Tabbed Browsing
  • Session Summary Notes
  • Conversion Maps
  • Guides and Surveys
  • Mobile Analytics
  • Customizable Dashboards
  • Funnels
  • Page Flow Analysis
  • User Segmentation
  • Sentiment Signals
  • User Trends
  • Event Sequence
  • Metrics
  • Segment Health
  • Tables
  • Retention Analysis
  • Journeys
  • Metric Insights
  • Watched Elements
  • Conversion Analysis
  • Co-Browsing
  • Omnisearch
  • Segment Alerts
  • Event Filter
  • Platform Filter
  • Unlimited Spaces
  • Templates
  • User Filter
  • Personal Workspace
  • Metric Alerts
  • Activation Quota
  • Integrations
  • Webhooks
  • Data Export
  • Consent API
  • FS.Identity API
  • Element API
  • AI-Powered Fullcapture
  • Private and Sensitive Data Excluded by Default
  • Retroactive Data History
  • Server Side Events Capture
  • Data Layer Capture
  • Data Quality Monitoring
  • Data Studio
  • Recommendations
  • Multi-Organization Management
  • Role-Based Access Control
  • Sensitive Data Detection
  • Configurable Form Privacy
  • Persistent Data Encryption Using AES-256 Standards
  • Restriction by IP
  • Restriction by Location
  • Restriction by User Agent
  • Security Compliance
  • SAML Single Sign-On (SSO)

Enterprise

Contact Sales
  • StoryAI Summaries
  • Live Session Viewing
  • Developer Tools
  • Heatmaps
  • Scroll Maps
  • Click Maps
  • Session Replay
  • Tabbed Browsing
  • Session Summary Notes
  • Conversion Maps
  • Guides and Surveys
  • Mobile Analytics
  • Customizable Dashboards
  • Funnels
  • Page Flow Analysis
  • User Segmentation
  • Sentiment Signals
  • User Trends
  • Event Sequence
  • Metrics
  • Segment Health
  • Tables
  • Retention Analysis
  • Journeys
  • Metric Insights
  • Watched Elements
  • Conversion Analysis
  • Co-Browsing
  • Omnisearch
  • Segment Alerts
  • Event Filter
  • Platform Filter
  • Unlimited Spaces
  • Templates
  • User Filter
  • Personal Workspace
  • Metric Alerts
  • Activation Quota
  • Integrations
  • Webhooks
  • Data Export
  • Consent API
  • FS.Identity API
  • Element API
  • AI-Powered Fullcapture
  • Private and Sensitive Data Excluded by Default
  • Retroactive Data History
  • Server Side Events Capture
  • Data Layer Capture
  • Data Quality Monitoring
  • Data Studio
  • Recommendations
  • Multi-Organization Management
  • Role-Based Access Control
  • Sensitive Data Detection
  • Configurable Form Privacy
  • Persistent Data Encryption Using AES-256 Standards
  • Restriction by IP
  • Restriction by Location
  • Restriction by User Agent
  • Security Compliance
  • SAML Single Sign-On (SSO)

Does FullStory have a free plan?

Yes: the Free plan is free forever, not a time-limited trial.

AI Pricing Analysis

Pricing Model

Fully custom pricing across all three paid tiers — no public numbers, which means sales controls every deal. The value metric is almost certainly session volume plus user count, given the free tier's explicit 30,000 session and 10-user caps.

Tier Strategy

The free tier is a genuine land play — generous enough for small teams to get hooked, but the 30K session ceiling will hit fast for any product with real traffic. Business is likely the SMB/growth-stage entry point, Advanced adds depth for data-heavy teams, and Enterprise is for orgs needing SSO, SLAs, and procurement compliance.

Competitive Positioning

FullStory positions as a premium analytics player — they're not trying to win on price, they're competing on data fidelity and DX Intelligence against Heap and Mixpanel. The all-custom pricing signals they're targeting mid-market and up, not scrappy startups.

Growth Lever

Session volume is the primary expansion driver — teams that scale traffic will outgrow the free tier fast and face escalating costs as they move up. The add-on structure for Guides, Surveys, and Mobile Analytics is a secondary expansion lever, letting FullStory upsell into adjacent use cases without forcing a full tier upgrade.

Want the strategist's read on the live page? Read the AI teardown of FullStory's pricing page →

FullStory Pricing FAQ

How much does FullStory cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Fully custom pricing across all three paid tiers — no public numbers, which means sales controls every deal. The value metric is almost certainly session volume plus user count, given the free tier's explicit 30,000 session and 10-user caps.
Which plan makes sense for me?
The free tier is a genuine land play — generous enough for small teams to get hooked, but the 30K session ceiling will hit fast for any product with real traffic. Business is likely the SMB/growth-stage entry point, Advanced adds depth for data-heavy teams, and Enterprise is for orgs needing SSO, SLAs, and procurement compliance.

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Comparing FullStory to something specific? Try FullStory vs AgencyAnalytics, FullStory vs Alteryx, or FullStory vs Amplitude. Or see the best FullStory alternatives, ranked.

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