FullStory Pricing (2026)
All three paid tiers are quote-based, so FullStory is selling based on session volume and feature access rather than a transparent per-seat or flat fee — you're negotiating on usage tier plus whatever analytics depth (session replay, funnels, heatmaps) your org needs. The value metric is essentially monthly sessions tracked, mirrored by the free plan's 30K session cap.
- Business
- Contact Sales
- Advanced Popular
- Contact Sales
- Enterprise
- Contact Sales
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Business
Advanced
PopularEnterprise
Does FullStory have a free plan?
Yes: the Free plan is free forever, not a time-limited trial.
AI Pricing Analysis
Pricing Model
All three paid tiers are quote-based, so FullStory is selling based on session volume and feature access rather than a transparent per-seat or flat fee — you're negotiating on usage tier plus whatever analytics depth (session replay, funnels, heatmaps) your org needs. The value metric is essentially monthly sessions tracked, mirrored by the free plan's 30K session cap.
Tier Strategy
Business is the entry point for teams that outgrow the free plan's session cap or need longer than 12 months of retention. Advanced likely adds deeper analytics, integrations, or higher session volume for scaling product teams, while Enterprise exists for orgs needing SSO, custom contracts, dedicated support, and session volume too large to quote off a rate card.
Competitive Positioning
Hiding all three paid tiers behind 'request a demo' signals FullStory is playing a mid-to-premium game aimed at mid-market and enterprise buyers, not self-serve teams comparing prices on a whim. They're competing with Hotjar and Mouseflow on capability, not on price transparency — betting that sales conversations justify a higher ACV.
Growth Lever
Session volume is the core lever — once a team blows past the free plan's 30K sessions or needs retention beyond 12 months, they're forced into a sales conversation. Beyond that, expansion likely comes from advanced features like cross-platform tracking, AI-driven insights, or enterprise security/compliance requirements that only show up once IT and legal get involved.
Want the strategist's read on the live page? Read the AI teardown of FullStory's pricing page →
FullStory Pricing FAQ
- How much does FullStory cost?
- Pricing is custom — you'll need to talk to their sales team for a quote.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- All three paid tiers are quote-based, so FullStory is selling based on session volume and feature access rather than a transparent per-seat or flat fee — you're negotiating on usage tier plus whatever analytics depth (session replay, funnels, heatmaps) your org needs. The value metric is essentially monthly sessions tracked, mirrored by the free plan's 30K session cap.
- Which plan makes sense for me?
- Business is the entry point for teams that outgrow the free plan's session cap or need longer than 12 months of retention. Advanced likely adds deeper analytics, integrations, or higher session volume for scaling product teams, while Enterprise exists for orgs needing SSO, custom contracts, dedicated support, and session volume too large to quote off a rate card.
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Comparing FullStory to something specific? Try FullStory vs AgencyAnalytics, FullStory vs Alteryx, or FullStory vs Amplitude. Or see the best FullStory alternatives, ranked.
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