FullStory vs Amplitude Pricing (2026)

Price is one row. To weigh the features too, use our feature comparison template →

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Different approach here. FullStory uses custom pricing, while Amplitude goes with usage-based. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. FullStory: Sitting firmly in premium territory by hiding all prices behind a demo request — a move typically reserved for vendors targeting mid-market and enterprise buyers who expect to negotiate, not self-serve. They're not competing on price transparency at all, which puts them at odds with tools like Hotjar or Microsoft Clarity that lead with accessible or free pricing. Amplitude: There's no visible price tag past Plus, which itself signals Amplitude is playing a premium, enterprise-oriented game rather than competing on sticker shock. They're clearly chasing product-led orgs willing to invest serious budget once analytics becomes mission-critical, not scrappy startups comparison-shopping on a pricing page.

Still deciding? See the best FullStory alternatives or the best Amplitude alternatives, ranked with verified pricing.