How much does Supermetrics cost?

Paid plans start at $55/mo, going up to $222/mo for larger teams. There's also an Enterprise tier with custom pricing.

Is there a free plan?

No free plan. But there is a free trial, so you can test it out before paying.

Can I try it before paying?

Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.

Is there a discount for annual billing?

Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Save 20% with yearly plan."

Supermetrics Pricing (2026)

Supermetrics runs a hybrid model where you're paying for a combination of data sources, destinations, and accounts — not just seats. The value metric is essentially data pipeline complexity: the more sources you pull from and places you push to, the more you pay.

From $55/mo 3 plans hybrid Free trial

Starter: $55/mo
Growth Popular: $222/mo
Enterprise: Contact Sales

Verified Jul 25, 2026 Official pricing page

Screenshot of Supermetrics's pricing page showing its plans and prices — Their pricing page, captured Jul 25, 2026

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Starter

$55/mo $44/mo annual

1 core destination*
Supermetrics Studio
Includes 4,000 monthly AI credits
3 data sources of your choice.
1 user*
3 accounts per data source
Weekly data refreshes (Google Sheets only)
Dashboards
Single sign-on (SSO)
No data volume fees
Data API access

Growth

Popular

$222/mo $177/mo annual

1 core destination*
Supermetrics Studio
Includes 12,000 monthly AI credits
6 data sources of your choice*.
2 users*
7 accounts per data source*
Daily data refreshes (Google Sheets only)
Dashboards
Single sign-on (SSO)
No data volume fees
Data API access

Enterprise

Contact Sales

Choose from core & DWH destinations
Supermetrics Studio
Includes custom monthly AI credits
Select from all data sources.
Custom user limit
Custom account limit
On-demand data refreshes
Dashboards
Enterprise single sign-on (SSO w/ SAML)
No data volume fees
Data Transformations
Custom Data Import
Data Warehousing
Supermetrics Storage
Data API access
Management API access
Multiple teams
Data residency & region control
Premium support & Customer Success Manager

AI Pricing Analysis

Pricing Model

Tier Strategy

Starter at $55/mo is built for solo analysts or small teams running a handful of connectors into one destination like Google Sheets or Looker Studio. The jump to Growth at $222/mo gets triggered fast — the moment a team needs more data sources, additional ad accounts, or a second destination, Starter becomes a ceiling rather than a floor.

Competitive Positioning

Supermetrics sits in the mid-to-premium range for marketing data connectors, more expensive than scrappier tools like Funnel.io's entry points but cheaper than full-stack ETL platforms like Fivetran at scale. They're clearly targeting marketing analysts and performance teams who want plug-and-play connectors without engineering involvement.

Growth Lever

The add-on structure is the real expansion engine here — additional destinations, data sources, and ad accounts all cost extra, meaning a growing marketing team will almost inevitably stack charges on top of their base plan. Enterprise exists for teams that need custom source limits or volume that makes the add-on math unsustainable.

Supermetrics Pricing FAQ

How much does Supermetrics cost?: Paid plans start at $55/mo, going up to $222/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?: No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?: Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?: Supermetrics runs a hybrid model where you're paying for a combination of data sources, destinations, and accounts — not just seats. The value metric is essentially data pipeline complexity: the more sources you pull from and places you push to, the more you pay.
Is there a discount for annual billing?: Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Save 20% with yearly plan."
Which plan makes sense for me?: Starter at $55/mo is built for solo analysts or small teams running a handful of connectors into one destination like Google Sheets or Looker Studio. The jump to Growth at $222/mo gets triggered fast — the moment a team needs more data sources, additional ad accounts, or a second destination, Starter becomes a ceiling rather than a floor.

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