Supermetrics vs Amplitude Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Supermetrics | Amplitude | |
|---|---|---|
| Starts at | $55/mo | Custom |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Starter
- 1 core destination*
- Supermetrics Studio
- Includes 4,000 monthly AI credits
- 3 data sources of your choice.
- 1 user*
- 3 accounts per data source
- Weekly data refreshes (Google Sheets only)
- Dashboards
- Single sign-on (SSO)
- No data volume fees
- Data API access
Growth
Popular- 1 core destination*
- Supermetrics Studio
- Includes 12,000 monthly AI credits
- 6 data sources of your choice*.
- 2 users*
- 7 accounts per data source*
- Daily data refreshes (Google Sheets only)
- Dashboards
- Single sign-on (SSO)
- No data volume fees
- Data API access
Enterprise
- Choose from core & DWH destinations
- Supermetrics Studio
- Includes custom monthly AI credits
- Select from all data sources.
- Custom user limit
- Custom account limit
- On-demand data refreshes
- Dashboards
- Enterprise single sign-on (SSO w/ SAML)
- No data volume fees
- Data Transformations
- Custom Data Import
- Data Warehousing
- Supermetrics Storage
- Data API access
- Management API access
- Multiple teams
- Data residency & region control
- Premium support & Customer Success Manager
Free
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Supermetrics vs Amplitude FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Amplitude has a free plan. Supermetrics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Supermetrics uses hybrid pricing, while Amplitude goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Supermetrics: Supermetrics sits in the mid-to-premium range for marketing data connectors, more expensive than scrappier tools like Funnel.io's entry points but cheaper than full-stack ETL platforms like Fivetran at scale. They're clearly targeting marketing analysts and performance teams who want plug-and-play connectors without engineering involvement. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams.
Keep tabs on both.
We'll monitor pricing changes for Supermetrics and Amplitude and let you know when something moves.