Mouseflow Pricing (2026)

Usage-based pricing tied to monthly session recordings — you're paying for how much behavioral data you capture, not how many people are on your team. As traffic grows, so does your plan requirement, making this a volume-driven model rather than a seat-driven one.

From $25/mo 5 plans usage-based Free plan Free trial
Free
$0/mo
Essential
$25/mo
Advanced Popular
$109/mo
Premium
$319/mo
Enterprise
Contact Sales
Verified Jul 25, 2026 Official pricing page
Screenshot of Mouseflow's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Free

$0/mo
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention
  • Unlimited users
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Plug & play integrations

Essential

$25/mo
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention
  • Unlimited users
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Plug & play integrations

Advanced

Popular
$109/mo
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention
  • Unlimited users
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Plug & play integrations
  • Mina AI
  • Feedback surveys
  • Attention & movement heatmaps
  • Interactive & friction heatmaps
  • Friction insights

Premium

$319/mo
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention
  • Unlimited users
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Plug & play integrations
  • Mina AI
  • Feedback surveys
  • Attention & movement heatmaps
  • Interactive & friction heatmaps
  • Friction insights
  • Form analytics
  • Data export
  • Open REST API
  • Connect with LLMs (MCP)

Enterprise

Contact Sales
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention
  • Unlimited users
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Plug & play integrations
  • Mina AI
  • Feedback surveys
  • Attention & movement heatmaps
  • Interactive & friction heatmaps
  • Friction insights
  • Form analytics
  • Data export
  • Open REST API
  • Connect with LLMs (MCP)
  • Journey analytics
  • SSO
  • Customized privacy settings
  • Priority support
  • Customer Success Manager

AI Pricing Analysis

Pricing Model

Usage-based pricing tied to monthly session recordings — you're paying for how much behavioral data you capture, not how many people are on your team. As traffic grows, so does your plan requirement, making this a volume-driven model rather than a seat-driven one.

Tier Strategy

Free and Essential are clearly for solo operators or small sites testing the waters; the jump to Advanced ($109) is where growing marketing or UX teams land when they need more sessions and deeper funnel analysis. Premium ($319) targets mid-market teams running serious CRO programs, and Enterprise is for orgs that need custom data retention, SSO, or compliance guarantees.

Competitive Positioning

Mouseflow sits in the mid-market band of the session recording space — cheaper than Fullstory, roughly competitive with Hotjar's paid tiers, and more feature-complete than some budget alternatives. They're going after product and marketing teams who want heatmaps plus funnels plus recordings without paying enterprise prices.

Growth Lever

Session volume is the primary upgrade trigger — hit your monthly recording cap and you're either upgrading or losing data, which is a hard stop for anyone running active experiments. Secondary locks include funnel reports, friction scores, and data retention limits, which become critical as teams mature their optimization workflows.

Mouseflow Pricing FAQ

How much does Mouseflow cost?
Paid plans start at $25/mo, going up to $319/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get monthly sessions, website projects, conversion funnel analytics — plus 7 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
Usage-based pricing tied to monthly session recordings — you're paying for how much behavioral data you capture, not how many people are on your team. As traffic grows, so does your plan requirement, making this a volume-driven model rather than a seat-driven one.
Is there a discount for annual billing?
Save up to 35% with annual billing.
Which plan makes sense for me?
Free and Essential are clearly for solo operators or small sites testing the waters; the jump to Advanced ($109) is where growing marketing or UX teams land when they need more sessions and deeper funnel analysis. Premium ($319) targets mid-market teams running serious CRO programs, and Enterprise is for orgs that need custom data retention, SSO, or compliance guarantees.

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