Mouseflow vs Amplitude Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
Essential
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
Advanced
Popular- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
- Mina AI
- Feedback surveys
- Attention & movement heatmaps
- Interactive & friction heatmaps
- Friction insights
Premium
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
- Mina AI
- Feedback surveys
- Attention & movement heatmaps
- Interactive & friction heatmaps
- Friction insights
- Form analytics
- Data export
- Open REST API
- Connect with LLMs (MCP)
Enterprise
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
- Mina AI
- Feedback surveys
- Attention & movement heatmaps
- Interactive & friction heatmaps
- Friction insights
- Form analytics
- Data export
- Open REST API
- Connect with LLMs (MCP)
- Journey analytics
- SSO
- Customized privacy settings
- Priority support
- Customer Success Manager
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Mouseflow vs Amplitude FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Mouseflow: They're positioned as the mid-market value play — pricier than bare-bones heatmap tools but a fraction of what Contentsquare or FullStory charge at scale. That $25 entry point is clearly aimed at snagging price-sensitive teams away from pricier analytics suites before they even shop around. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats.
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