Keap Pricing (2026)

Keap runs a hybrid model where you're paying for a combination of seats and contacts — $299/mo gets you 2 users and 1,500 contacts, with each additional user running $39/mo on top. The value metric is essentially 'how big is your team and how big is your list,' which means costs compound quickly as you scale either dimension.

From $299/mo 1 plan hybrid Free trial
Keap
$299/mo
Verified Jul 08, 2026 Official pricing page
Screenshot of Keap's pricing page showing its plans and prices
Their pricing page, captured Jul 08, 2026

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Keap

$299/mo $249/mo annual
  • Customer relationship management (CRM)
  • Contact management
  • Contact segmentation (tags)
  • Contact lists, filters, and saved searches
  • Tasks
  • Notes
  • Company records
  • Custom fields
  • Lists
  • Automation history
  • Lead scoring
  • Customizable dashboard
  • Landing pages
  • Multi-page sales funnels
  • Forms
  • Email marketing
  • Email broadcasts
  • 1:1 email messages
  • Newsletters
  • AI Content Assistant
  • AI Automation Assistant
  • Text marketing
  • 1:1 text messages
  • Text message broadcasts
  • Automated text messaging
  • Reply handling
  • Dedicated business phone line
  • Mobile app
  • Lead source tracking
  • Sales pipeline
  • Appointment scheduler
  • Quotes
  • Invoices
  • Checkout forms
  • Order bumps
  • Promo codes
  • Native payment processor (U.S.)
  • One-time payments
  • Recurring payments
  • Third-party payment processors (U.S. and international)
  • Internal forms
  • Google reviews
  • Third-party integrations
  • Employee reminders
  • My Day
  • Task management
  • Billing automation
  • Credit card expiration reminders
  • Pipeline automation
  • API & webhooks
  • Native Zapier integration
  • Reports
  • Reporting hub
  • Email deliverability health dashboard
  • Default user roles
  • Custom user roles, groups & permissions
  • Merge duplicate contacts
  • Gmail and Outlook sync
  • Dedicated Customer Success Manager
  • U.S.-based phone support
  • 24/7 chat support
  • Keap Academy
  • Keap Community

AI Pricing Analysis

Pricing Model

Keap runs a hybrid model where you're paying for a combination of seats and contacts — $299/mo gets you 2 users and 1,500 contacts, with each additional user running $39/mo on top. The value metric is essentially 'how big is your team and how big is your list,' which means costs compound quickly as you scale either dimension.

Tier Strategy

There's really only one published tier here, so the 'upgrade' isn't moving between plans — it's adding users and contacts as your business grows. The natural pressure point hits when you push past 1,500 contacts or need a third seat, at which point the per-unit add-on costs start stacking.

Competitive Positioning

At $299/mo to start, Keap is firmly in the premium SMB bracket — more expensive than entry-level tools like Mailchimp or HubSpot Starter, but targeting small service businesses that need CRM plus automation plus basic text marketing in one place. They're not chasing startups; they're going after established small businesses willing to pay for an all-in-one that doesn't require a developer.

Growth Lever

The expansion revenue engine here is contact list growth and headcount — every new rep and every contact tier bump adds to the bill. The required implementation package is also a notable friction point and upfront cost anchor, and the $299 early termination fee on annual plans is a retention mechanism that discourages churn once you're in.

Want the strategist's read on the live page? Read the AI teardown of Keap's pricing page →

Keap Pricing FAQ

How much does Keap cost?
Paid plans start at $299/mo.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial. You don't need a credit card to start.
How does the pricing work?
Keap runs a hybrid model where you're paying for a combination of seats and contacts — $299/mo gets you 2 users and 1,500 contacts, with each additional user running $39/mo on top. The value metric is essentially 'how big is your team and how big is your list,' which means costs compound quickly as you scale either dimension.
Is there a discount for annual billing?
Yes — you save up to 17% if you pay annually instead of month-to-month.
Which plan makes sense for me?
There's really only one published tier here, so the 'upgrade' isn't moving between plans — it's adding users and contacts as your business grows. The natural pressure point hits when you push past 1,500 contacts or need a third seat, at which point the per-unit add-on costs start stacking.

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Comparing Keap to something specific? Try Keap vs Attio, Keap vs Bonsai, or Keap vs Capsule.

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