Keap Pricing (2026)

Hybrid pricing stacked on two dials at once — users and contacts — so $299/mo isn't really the price, it's the starting price for 2 users and 1,500 contacts. Add a seat or grow your list past that threshold and the number climbs, on top of a separate implementation fee that isn't even baked into the sticker price.

From $299/mo 1 plan hybrid Best Keap alternatives → Keap's competitors →
Keap
$299/mo
Verified Sep 02, 2026 Official pricing page
Screenshot of Keap's pricing page showing its plans and prices
Their pricing page, captured Sep 02, 2026

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Keap

$299/mo $249/mo annual
  • CRM
  • Automation
  • Email & Text
  • Pipeline
  • Landing Pages
  • Payments
  • Appointments
  • Reporting

Does Keap have a free plan?

No. Keap lists no free plan or trial on its pricing page. Paid plans start at $299/mo.

Want free? Attio and Capsule have free plans: see all Keap alternatives →

AI Pricing Analysis

Pricing Model

Hybrid pricing stacked on two dials at once — users and contacts — so $299/mo isn't really the price, it's the starting price for 2 users and 1,500 contacts. Add a seat or grow your list past that threshold and the number climbs, on top of a separate implementation fee that isn't even baked into the sticker price.

Tier Strategy

There's no real 'starter' tier here — $299/mo with mandatory onboarding services screens out solopreneurs and micro-teams before they even get to the pricing page. This is built for small businesses that already have CRM/automation habits and a budget line for it, not for someone testing whether automation is worth paying for.

Competitive Positioning

At $299/mo minimum plus implementation costs, Keap sits well above the entry-level CRM crowd (HubSpot free, Pipedrive, ActiveCampaign's cheap tiers) — this is priced like a mid-market tool wearing small-business clothing. They're not competing on affordability; they're betting that done-for-you setup justifies the premium over cheaper, more self-serve tools.

Growth Lever

Growth is purely mechanical — add users, add contacts, pay more, with no feature-gated tiers to unlock. That means expansion revenue is baked in automatically as a customer's list grows, but it also means there's no lower-cost path to shrink into if a business's contact count dips.

Want the strategist's read on the live page? Read the AI teardown of Keap's pricing page →

Keap Pricing FAQ

How much does Keap cost?
Paid plans start at $299/mo.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
Hybrid pricing stacked on two dials at once — users and contacts — so $299/mo isn't really the price, it's the starting price for 2 users and 1,500 contacts. Add a seat or grow your list past that threshold and the number climbs, on top of a separate implementation fee that isn't even baked into the sticker price.
Is there a discount for annual billing?
Yes — you save up to 17% if you pay annually instead of month-to-month.
Which plan makes sense for me?
There's no real 'starter' tier here — $299/mo with mandatory onboarding services screens out solopreneurs and micro-teams before they even get to the pricing page. This is built for small businesses that already have CRM/automation habits and a budget line for it, not for someone testing whether automation is worth paying for.

More CRM pricing

All CRM pricing →

Comparing Keap to something specific? Try Keap vs Attio, Keap vs Bonsai, or Keap vs Capsule. Or see the best Keap alternatives, ranked.

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