Keap vs Capsule Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Keap
- CRM
- Automation
- Email & Text
- Pipeline
- Landing Pages
- Payments
- Appointments
- Reporting
Free
- 250 Contacts
- 5 custom fields
- 1 Sales Pipeline
- Custom Sales Milestones
Starter
- 30,000 Contacts
- Email Templates
- Shared Mailbox
- Basic Reporting
- Premium Integrations
- Goals
Growth
Popular- 60,000 Contacts
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Multiple Sales Pipelines
- Multiple Project Boards
- Project Management
- Team & Access Controls
Advanced
- 120,000 Contacts
- 50 project boards
- 50 sales pipelines
Ultimate
Keap vs Capsule FAQ
- Which one is cheaper?
- Capsule is the cheaper option, starting at $18/mo vs $299/mo for Keap.
- Can I use either one for free?
- Capsule has a free plan. Keap doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Keap uses hybrid pricing, while Capsule goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Keap: At $299/mo minimum plus implementation costs, Keap sits well above the entry-level CRM crowd (HubSpot free, Pipedrive, ActiveCampaign's cheap tiers) — this is priced like a mid-market tool wearing small-business clothing. They're not competing on affordability; they're betting that done-for-you setup justifies the premium over cheaper, more self-serve tools.
Still deciding? See the best Keap alternatives or the best Capsule alternatives, ranked with verified pricing.
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