HubSpot vs Close Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
HubSpot AEO
- Brand visibility scores across answer engines
- Prompt tracking and suggestions
- Competitor comparison
- Source and citation analysis
- Prioritized recommendations
Free
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Starter
- Email marketing
- Live chat
- Forms
- Simple marketing automation
- Ad management
- Ad retargeting
- CRM segments
- Cookie Management Tools
Professional
- AEO (Beta)
- Social media
- Lead scoring
- Advanced personalization
- Teams
- Omni-channel marketing automation
- Custom reporting
Enterprise
- Organize teams
- Multi-touch revenue attribution
- Lookalike Lists (Beta)
- Customer journey analytics
- Limit access to content and data
- Journey automation (Beta)
- Email approvals
Solo
- Limited to 1 user
- Limited to 10k leads
- Workflows not included
- Includes 500 AI credits per user/month
- Use Chloe & AI features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
Essentials
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
- Workflows not included
- Includes 1,000 AI credits per user/month
- Use Chloe & AI features
Growth
Popular- Automated workflows
- Use Chloe in Workflows
- Power dialer
- Custom activities
- Send bulk email
- Includes 1,500 AI credits per user/month
- Use Chloe & AI features
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
Scale
- Role-based access & permissions
- Lead visibility rules
- Predictive dialer
- Unlimited call recording retention
- Live call coaching
- Includes 2,000 AI credits per user/month
- Use Chloe & AI features
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
- Automated workflows
- Use Chloe in Workflows
- Power dialer
- Custom activities
- Send bulk email
HubSpot vs Close FAQ
- Which one is cheaper?
- Close is the cheaper option, starting at $19/mo vs $20/mo for HubSpot.
- Can I use either one for free?
- HubSpot has a free plan. Close doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. HubSpot uses hybrid pricing, while Close goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. HubSpot: HubSpot sits in the premium-mid tier — more expensive than Zoho or Freshworks, cheaper than Salesforce, and banking on ease-of-use and all-in-one breadth to justify the price. They're clearly targeting mid-market teams that want to avoid the Salesforce implementation tax but have outgrown scrappy point solutions. Close: Close sits in the mid-market band — cheaper than Salesforce or HubSpot Sales Hub, but priced above lightweight tools like Pipedrive at the entry level. They're clearly targeting SMB sales teams who want a purpose-built outbound CRM without enterprise complexity or enterprise pricing.
Keep tabs on both.
We'll monitor pricing changes for HubSpot and Close and let you know when something moves.