HubSpot vs Close Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Starter
Popular- Free tools with increased limits
- Email marketing
- Live chat
- Simple marketing automation
- CRM segments
- Messaging Insights (beta)
- Ad management
- Data agent (beta)
Professional
Popular- Agent Hub
- AEO (beta)
- Social media
- Marketing studio (beta)
- Omni-channel marketing automation
- Video creation & editing
Enterprise
- Multi-touch revenue attribution
- Lookalike Segments (beta)
- Customer journey analytics
- Email approvals
- Limit access to content and data
- Behavioral event triggers and reporting
Solo
- Limited to 1 user
- Limited to 10k leads
- Workflows not included
Essentials
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
- Workflows not included
Growth
Popular- Automated workflows
- Use Chloe in Workflows
- Power dialer
- Custom activities
- Send bulk email
Scale
- Role-based access & permissions
- Lead visibility rules
- Predictive dialer
- Unlimited call recording retention
- Live call coaching
HubSpot vs Close FAQ
- Which one is cheaper?
- Close is the cheaper option, starting at $19/mo vs $20/mo for HubSpot.
- Can I use either one for free?
- HubSpot has a free plan. Close doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. HubSpot uses hybrid pricing, while Close goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. HubSpot: HubSpot plays premium in the CRM/marketing space — that $890/mo Professional tier plus a mandatory $3K onboarding fee prices out small businesses fast, especially compared to cheaper CRM-only tools. They're clearly hunting mid-market and up, betting that bundling marketing, sales, and service into one platform justifies the premium over piecing together point solutions. Close: Close sits mid-to-premium in the SMB sales CRM space — pricier than bare-bones tools like Pipedrive's entry tier, but cheaper than enterprise-heavy platforms like Salesforce. They're clearly courting small, scrappy sales teams who want calling built in without buying a separate dialer tool.
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