How much does Leadpages cost?

Paid plans start at $10/mo, going up to $399/mo for larger teams.

Is there a free plan?

No free plan. But there is a free trial, so you can test it out before paying.

Can I try it before paying?

Yes — there's a free trial that lasts 7 days.

Is there a discount for annual billing?

Yes — you save up to 21% if you pay annually instead of month-to-month. They also mention: "Save 20% with annual billing."

Leadpages Pricing (2026)

Six flat-rate tiers, but really two product families bundled under one pricing page — HTML Pub (Starter/Pro/Business) charges for landing page publishing and basic tools, while the Leadpages tier (Grow/Optimize/Scale) charges for conversion-rate-optimization features layered on top. You're not paying per seat or per visitor, you're paying for which feature set you get access to.

From $10/mo 6 plans flat-rate Free trial Best Leadpages alternatives → Leadpages's competitors →

Starter: $10/mo
Pro Popular: $29/mo
Business: $49/mo
Grow: $99/mo
Optimize Popular: $199/mo
Scale: $399/mo

Verified Sep 20, 2026 Official pricing page

Price watch

Get an email when Leadpages changes its price.

Leadpages has changed its pricing 1 time since we started watching. Last change Aug 23, 2026.

One email per change, with the old and new price. No newsletter. Unsubscribe in one click.

Screenshot of Leadpages's pricing page showing its plans and prices — Their pricing page, captured Sep 20, 2026

Starter

$10/mo $8/mo annual

5 pages
1 custom domain
4K AI credits/mo

Pro

Popular

$29/mo $23/mo annual

25 pages
1 custom domain + SSL
Custom slugs
API access
5 GB storage
1 blog
90-day analytics
12K AI credits/mo
MCP connector

Business

$49/mo $39/mo annual

50 pages
2 custom domains + SSL
2 blogs
12-month analytics retention
20K AI credits/mo

Grow

$99/mo $79/mo annual

Unlimited traffic
Unlimited pages
4 custom domains + SSL
A/B testing (manual)
Dynamic text replacement
Lead enrichment (2K IP/mo)

Optimize

Popular

$199/mo $159/mo annual

Unlimited pages
Smart Traffic (AI routing)
Click + scroll heatmaps
Auto-personalization
10 active integrations
24-month analytics

Scale

$399/mo $319/mo annual

Full auto-optimization
Team seats + workspaces
Dedicated CSM

Does Leadpages have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 7 days, and paid plans start at $10/mo.

Want free? Jimdo and Strikingly have free plans: see all Leadpages alternatives →

AI Pricing Analysis

Pricing Model

Tier Strategy

Starter is a bare-bones landing page builder for solo creators just testing the waters, and Pro/Business add more pages, domains, and integrations for small teams scaling their publishing. The real jump is Pro/Business to Grow — that's where you cross from 'just build pages' into 'optimize and convert,' which is the trigger for anyone doing serious paid traffic or funnel testing.

Competitive Positioning

At $10-49/mo for the publishing tier, Leadpages undercuts Unbounce and Instapage hard, positioning itself as the budget-friendly landing page tool for solopreneurs and small businesses. The Grow/Optimize/Scale tier at $99-399/mo is where they compete more directly with CRO-focused platforms, though even there they're pricing under the premium end of that market.

Growth Lever

The paywall between HTML Pub and Leadpages tiers is the real lever — A/B testing, conversion analytics, and CRO tooling are locked out of the cheap plans entirely, not just gated by usage caps. That structural split means upgrades aren't about hitting a limit, they're about a business deciding it needs to actually optimize conversions instead of just publish pages.

Want the strategist's read on the live page? Read the AI teardown of Leadpages's pricing page →

Leadpages Pricing FAQ

How much does Leadpages cost?: Paid plans start at $10/mo, going up to $399/mo for larger teams.
Is there a free plan?: No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?: Yes — there's a free trial that lasts 7 days.
How does the pricing work?: Six flat-rate tiers, but really two product families bundled under one pricing page — HTML Pub (Starter/Pro/Business) charges for landing page publishing and basic tools, while the Leadpages tier (Grow/Optimize/Scale) charges for conversion-rate-optimization features layered on top. You're not paying per seat or per visitor, you're paying for which feature set you get access to.
Is there a discount for annual billing?: Yes — you save up to 21% if you pay annually instead of month-to-month. They also mention: "Save 20% with annual billing."
Which plan makes sense for me?: Starter is a bare-bones landing page builder for solo creators just testing the waters, and Pro/Business add more pages, domains, and integrations for small teams scaling their publishing. The real jump is Pro/Business to Grow — that's where you cross from 'just build pages' into 'optimize and convert,' which is the trigger for anyone doing serious paid traffic or funnel testing.

More Website Builders pricing

All Website Builders pricing →

Weighing these against each other? Track Leadpages and its alternatives → Pricing, features and reviews, in one weekly brief. Free for 14 days.

Comparing Leadpages to something specific? Try Leadpages vs accessiBe, Leadpages vs AudioEye, or Leadpages vs Carrd. Or see the best Leadpages alternatives, ranked.

Set it up once. Get a plan every week.

Add the competitors you care about. Outmano keeps watching them, so you can stop checking their sites.

Try Outmano free »

14-day free trial · $0 today