How much does Leadpages cost?

Paid plans start at $10/mo, going up to $399/mo for larger teams.

Is there a free plan?

No free plan. But there is a free trial, so you can test it out before paying.

Can I try it before paying?

Yes — there's a free trial that lasts 7 days.

Leadpages Pricing (2026)

Flat-rate across two distinct product families — HTML Pub (Starter/Pro/Business) and Leadpages proper (Grow/Optimize/Scale) — so you're paying for a feature tier, not seats or traffic volume. The value metric is essentially capability access: more advanced conversion tools, integrations, and support tiers as you move up.

From $10/mo 6 plans flat-rate Free trial

Starter: $10/mo
Pro Popular: $29/mo
Business: $49/mo
Grow: $99/mo
Optimize Popular: $199/mo
Scale: $399/mo

Verified Jul 26, 2026 Official pricing page

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Starter

$10/mo

5 pages
1 custom domain
4K AI credits/mo

Pro

Popular

$29/mo

25 pages
1 custom domain + SSL
Custom slugs
API access
5 GB storage
1 blog
90-day analytics
12K AI credits/mo
MCP connector

Business

$49/mo

50 pages
2 custom domains + SSL
2 blogs
12-month analytics retention
20K AI credits/mo

Grow

$99/mo

Unlimited traffic
Unlimited pages
4 custom domains + SSL
A/B testing (manual)
Dynamic text replacement
Lead enrichment (2K IP/mo)
Pages
Custom domains
Free SSL
Websites
Blogs
AI page creation
Brand kits
Batch page creation
Asset storage
Variants per A/B test
Manual personalization
IP enrichment/mo
Lead enrichment/mo
ICP audience targeting
Offline conversion pixel
AI credits / month
Credit top-up packs
Analytics retention
Real-time analytics
Smart recommendations
Sync speed
Integrations (active connections)
Forms + webhooks
CSV export
MCP server (AI tools)
Team seats

Optimize

Popular

$199/mo

Unlimited pages
Smart Traffic (AI routing)
Click + scroll heatmaps
Auto-personalization
10 active integrations
24-month analytics
Pages
Custom domains
Free SSL
Websites
Blogs
AI page creation
Brand kits
Batch page creation
Asset storage
A/B testing (manual)
Variants per A/B test
Dynamic text replacement
Manual personalization
Heatmaps (click+scroll+attn)
Insights dashboard
Performance alerts
IP enrichment/mo
Lead enrichment/mo
ICP audience targeting
Offline conversion pixel
AI credits / month
Credit top-up packs
Analytics retention
Real-time analytics
Smart recommendations
Sync speed
Integrations (active connections)
Forms + webhooks
CSV export
MCP server (AI tools)
Team seats
Priority support

Scale

$399/mo

Full auto-optimization
Team seats + workspaces
Dedicated CSM
Pages
Custom domains
Free SSL
Websites
Blogs
AI page creation
Brand kits
Batch page creation
Asset storage
A/B testing (manual)
Variants per A/B test
Dynamic text replacement
Manual personalization
Smart Traffic (AI routing)
Heatmaps (click+scroll+attn)
Auto-personalization
Insights dashboard
Performance alerts
Full auto-optimization loop
IP enrichment/mo
Lead enrichment/mo
ICP audience targeting
Offline conversion pixel
AI credits / month
Credit top-up packs
Analytics retention
Real-time analytics
Smart recommendations
Sync speed
Integrations (active connections)
Forms + webhooks
CSV export
MCP server (AI tools)
Team seats
Workspaces
Audit logs
Priority support

AI Pricing Analysis

Pricing Model

Tier Strategy

HTML Pub tiers ($10–$49) look like a lightweight entry point for solo creators or small sites who just need basic landing page publishing. The jump to Grow ($99) is where you're buying into the full Leadpages platform — A/B testing, advanced analytics, and conversion tools — and Optimize/Scale ($199–$399) are clearly aimed at agencies or growth teams running multiple campaigns at scale.

Competitive Positioning

The $10 entry point undercuts most dedicated landing page tools, but the full-featured tiers ($99–$399) land squarely in mid-market territory alongside Unbounce and Instapage. They're not trying to be the cheapest serious option — they're positioning the HTML Pub family as a low-friction on-ramp to eventually pull users into the higher-margin Leadpages tiers.

Growth Lever

The 50% first-month promos on Grow and Optimize are a clear acquisition hook to get teams onto the real platform, betting that stickiness kicks in before renewal. Upgrades are feature-gated — A/B testing, priority support, and advanced integrations are the carrots — so teams outgrow tiers when campaign volume or conversion optimization needs exceed what the current tier exposes.

Leadpages Pricing FAQ

How much does Leadpages cost?: Paid plans start at $10/mo, going up to $399/mo for larger teams.
Is there a free plan?: No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?: Yes — there's a free trial that lasts 7 days.
How does the pricing work?: Flat-rate across two distinct product families — HTML Pub (Starter/Pro/Business) and Leadpages proper (Grow/Optimize/Scale) — so you're paying for a feature tier, not seats or traffic volume. The value metric is essentially capability access: more advanced conversion tools, integrations, and support tiers as you move up.
Is there a discount for annual billing?: Save 20% with annual billing.
Which plan makes sense for me?: HTML Pub tiers ($10–$49) look like a lightweight entry point for solo creators or small sites who just need basic landing page publishing. The jump to Grow ($99) is where you're buying into the full Leadpages platform — A/B testing, advanced analytics, and conversion tools — and Optimize/Scale ($199–$399) are clearly aimed at agencies or growth teams running multiple campaigns at scale.

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Comparing Leadpages to something specific? Try Leadpages vs accessiBe, Leadpages vs AudioEye, or Leadpages vs Carrd.

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