Leadpages vs Carrd Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Leadpages Carrd
Starts at $10/mo Custom
Number of plans 6 0
Free plan
Free trial
Pricing model flat-rate N/A

Starter

$10/mo
  • 5 pages
  • 1 custom domain
  • 4K AI credits/mo

Pro

Popular
$29/mo
  • 25 pages
  • 1 custom domain + SSL
  • Custom slugs
  • API access
  • 5 GB storage
  • 1 blog
  • 90-day analytics
  • 12K AI credits/mo
  • MCP connector

Business

$49/mo
  • 50 pages
  • 2 custom domains + SSL
  • 2 blogs
  • 12-month analytics retention
  • 20K AI credits/mo

Grow

$99/mo
  • Unlimited traffic
  • Unlimited pages
  • 4 custom domains + SSL
  • A/B testing (manual)
  • Dynamic text replacement
  • Lead enrichment (2K IP/mo)
  • Pages
  • Custom domains
  • Free SSL
  • Websites
  • Blogs
  • AI page creation
  • Brand kits
  • Batch page creation
  • Asset storage
  • Variants per A/B test
  • Manual personalization
  • IP enrichment/mo
  • Lead enrichment/mo
  • ICP audience targeting
  • Offline conversion pixel
  • AI credits / month
  • Credit top-up packs
  • Analytics retention
  • Real-time analytics
  • Smart recommendations
  • Sync speed
  • Integrations (active connections)
  • Forms + webhooks
  • CSV export
  • MCP server (AI tools)
  • Team seats

Optimize

Popular
$199/mo
  • Unlimited pages
  • Smart Traffic (AI routing)
  • Click + scroll heatmaps
  • Auto-personalization
  • 10 active integrations
  • 24-month analytics
  • Pages
  • Custom domains
  • Free SSL
  • Websites
  • Blogs
  • AI page creation
  • Brand kits
  • Batch page creation
  • Asset storage
  • A/B testing (manual)
  • Variants per A/B test
  • Dynamic text replacement
  • Manual personalization
  • Heatmaps (click+scroll+attn)
  • Insights dashboard
  • Performance alerts
  • IP enrichment/mo
  • Lead enrichment/mo
  • ICP audience targeting
  • Offline conversion pixel
  • AI credits / month
  • Credit top-up packs
  • Analytics retention
  • Real-time analytics
  • Smart recommendations
  • Sync speed
  • Integrations (active connections)
  • Forms + webhooks
  • CSV export
  • MCP server (AI tools)
  • Team seats
  • Priority support

Scale

$399/mo
  • Full auto-optimization
  • Team seats + workspaces
  • Dedicated CSM
  • Pages
  • Custom domains
  • Free SSL
  • Websites
  • Blogs
  • AI page creation
  • Brand kits
  • Batch page creation
  • Asset storage
  • A/B testing (manual)
  • Variants per A/B test
  • Dynamic text replacement
  • Manual personalization
  • Smart Traffic (AI routing)
  • Heatmaps (click+scroll+attn)
  • Auto-personalization
  • Insights dashboard
  • Performance alerts
  • Full auto-optimization loop
  • IP enrichment/mo
  • Lead enrichment/mo
  • ICP audience targeting
  • Offline conversion pixel
  • AI credits / month
  • Credit top-up packs
  • Analytics retention
  • Real-time analytics
  • Smart recommendations
  • Sync speed
  • Integrations (active connections)
  • Forms + webhooks
  • CSV export
  • MCP server (AI tools)
  • Team seats
  • Workspaces
  • Audit logs
  • Priority support

Leadpages vs Carrd FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan. But Leadpages offers a free trial.
How do they charge?
Check each product's pricing page for the latest details on how billing works.
Which one is a better deal?
Depends on what you need. Leadpages: The $10 entry point undercuts most dedicated landing page tools, but the full-featured tiers ($99–$399) land squarely in mid-market territory alongside Unbounce and Instapage. They're not trying to be the cheapest serious option — they're positioning the HTML Pub family as a low-friction on-ramp to eventually pull users into the higher-margin Leadpages tiers.

Keep tabs on both.

We'll monitor pricing changes for Leadpages and Carrd and let you know when something moves.

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