Unbounce Pricing (2026)

It's a hybrid setup — the entry-level Starter plan is basically flat-rate, but Build, Experiment, and Optimize scale by usage metrics like visitors, conversions, and pageviews. So you're not just paying for access, you're paying for how much traffic and testing volume your landing pages actually generate.

From $29/mo 6 plans hybrid Free trial Best Unbounce alternatives → Unbounce's competitors →
Starter
$29/mo
Build
$99/mo
Experiment Popular
$149/mo
Optimize
$249/mo
Concierge
Contact Sales
Agency
Contact Sales
Verified Aug 23, 2026 Official pricing page
Screenshot of Unbounce's pricing page showing its plans and prices
Their pricing page, captured Aug 23, 2026

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Starter

$29/mo $22/mo annual
  • Drag-and-drop builder
  • 5 pages
  • Traffic volume: up to 500
  • Users: 1
  • Root domains: 1
  • MCP server (NEW)
  • Lead gen forms
  • Free hosting
  • Phone, email, and live chat customer support

Build

$99/mo $74/mo annual
  • Custom scripts and pixels
  • Unlimited pages
  • Traffic volume: up to 20k
  • Users: 1
  • Root domains: 1
  • Popups and sticky bars
  • Multi-step forms
  • AI copywriting
  • Custom code and styling
  • 1000+ integrations

Experiment

Popular
$149/mo $112/mo annual
  • Unlimited A/B testing
  • Unlimited pages
  • Traffic volume: up to 30k
  • Users: 3
  • Root domains: 2
  • Unlimited variants
  • Manual traffic allocation
  • Confidence intervals
  • Dynamic text replacement
  • Conversion insights & reporting

Optimize

$249/mo $187/mo annual
  • AI traffic optimization
  • Unlimited pages
  • Traffic volume: up to 50k
  • Users: 5
  • Root domains: 3
  • Page, popup, & sticky bar scheduling
  • Advanced triggers
  • Industry benchmarking
  • Audience insights

Concierge

Contact Sales
  • Unlimited pages
  • Traffic volume: starting at 100,000
  • Users: 15
  • Root domains: 5
  • Implementation services
  • Dedicated customer success manager

Agency

Contact Sales
  • Unlimited pages
  • Traffic volume: starting at 50,000
  • Users: starting at 5
  • Root domains: starting at 10
  • Implementation services
  • Dedicated customer success manager
  • Listing in our agency partner directory

Does Unbounce have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 14 days, with no credit card required, and paid plans start at $29/mo.

Want free? Jimdo and Strikingly have free plans: see all Unbounce alternatives →

AI Pricing Analysis

Pricing Model

It's a hybrid setup — the entry-level Starter plan is basically flat-rate, but Build, Experiment, and Optimize scale by usage metrics like visitors, conversions, and pageviews. So you're not just paying for access, you're paying for how much traffic and testing volume your landing pages actually generate.

Tier Strategy

Starter is a toe-dip for solo marketers or small businesses running basic landing pages without heavy testing needs. Build is where most SMBs and small marketing teams live, but the jump to Experiment gets triggered the moment a team wants real A/B testing at scale, and Optimize kicks in when conversion volume or advanced targeting outgrows what Experiment allows.

Competitive Positioning

Unbounce sits mid-to-premium in the landing page builder space — pricier than simple drag-and-drop tools like Leadpages, but cheaper than full marketing suites like HubSpot. They're going after mid-market marketing teams who need serious conversion optimization without buying an entire platform.

Growth Lever

The real lock is testing and optimization power — AI-driven copy and traffic tools, advanced A/B testing, and higher visitor/conversion caps all live behind the paywall. Teams upgrade when they outgrow usage limits or need smarter conversion tools, and the custom Concierge/Agency tiers exist purely to capture bigger accounts that need hands-on service and multi-client management.

Want the strategist's read on the live page? Read the AI teardown of Unbounce's pricing page →

Unbounce Pricing FAQ

How much does Unbounce cost?
Paid plans start at $29/mo, going up to $249/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
It's a hybrid setup — the entry-level Starter plan is basically flat-rate, but Build, Experiment, and Optimize scale by usage metrics like visitors, conversions, and pageviews. So you're not just paying for access, you're paying for how much traffic and testing volume your landing pages actually generate.
Is there a discount for annual billing?
Yes — you save up to 25% if you pay annually instead of month-to-month. They also mention: "Save 25% with yearly billing."
Which plan makes sense for me?
Starter is a toe-dip for solo marketers or small businesses running basic landing pages without heavy testing needs. Build is where most SMBs and small marketing teams live, but the jump to Experiment gets triggered the moment a team wants real A/B testing at scale, and Optimize kicks in when conversion volume or advanced targeting outgrows what Experiment allows.

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Comparing Unbounce to something specific? Try Unbounce vs accessiBe, Unbounce vs AudioEye, or Unbounce vs Carrd. Or see the best Unbounce alternatives, ranked.

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