Unbounce Pricing (2026)

Flat-rate tiers with a traffic-based usage ceiling underneath — you're paying for landing page infrastructure, but overage fees mean your real cost scales with audience size. The value metric is effectively visitor volume, not seats or conversions (those are unlimited).

From $29/mo 6 plans flat-rate Free trial
Starter
$29/mo
Build
$99/mo
Experiment Popular
$149/mo
Optimize
$249/mo
Concierge
Contact Sales
Agency
Contact Sales
Verified Jul 26, 2026 Official pricing page

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Starter

$29/mo $22/mo annual
  • Drag-and-drop builder
  • 5 pages
  • Traffic volume: up to 500
  • Users: 1
  • Root domains: 1
  • Lead gen forms
  • Free hosting
  • Phone, email, and live chat customer support

Build

$99/mo $74/mo annual
  • Custom scripts and pixels
  • Unlimited pages
  • Traffic volume: up to 20k
  • Users: 1
  • Root domains: 1
  • Popups and sticky bars
  • Multi-step forms
  • AI copywriting
  • Custom code and styling
  • 1000+ integrations

Experiment

Popular
$149/mo $112/mo annual
  • Unlimited A/B testing
  • Unlimited pages
  • Traffic volume: up to 30k
  • Users: 3
  • Root domains: 2
  • Unlimited variants
  • Manual traffic allocation
  • Confidence intervals
  • Dynamic text replacement
  • Conversion insights & reporting

Optimize

$249/mo $187/mo annual
  • AI traffic optimization
  • Unlimited pages
  • Traffic volume: up to 50k
  • Users: 5
  • Root domains: 3
  • Page, popup, & sticky bar scheduling
  • Advanced triggers
  • Industry benchmarking
  • Audience insights

Concierge

Contact Sales
  • Unlimited pages
  • Traffic volume: starting at 100,000
  • Users: 15
  • Root domains: 5
  • Implementation services
  • Dedicated customer success manager

Agency

Contact Sales
  • Unlimited pages
  • Traffic volume: starting at 50,000
  • Users: starting at 5
  • Root domains: starting at 10
  • Implementation services
  • Dedicated customer success manager
  • Listing in our agency partner directory

AI Pricing Analysis

Pricing Model

Flat-rate tiers with a traffic-based usage ceiling underneath — you're paying for landing page infrastructure, but overage fees mean your real cost scales with audience size. The value metric is effectively visitor volume, not seats or conversions (those are unlimited).

Tier Strategy

Starter is for solo operators or small businesses testing the channel; Build is where serious marketers land once they need more landing pages and traffic headroom. Experiment and Optimize are for teams running A/B tests and wanting AI-driven optimization — the upgrade trigger is when you're ready to go beyond 'publish and pray' into actual conversion experimentation.

Competitive Positioning

They're mid-to-premium in the landing page builder space — more expensive than Leadpages but cheaper than a full Instapage or Webflow setup. They're clearly targeting growth-stage marketing teams and agencies who need more than a basic builder but aren't ready for enterprise contracts.

Growth Lever

Traffic limits are the quiet pressure valve — hit your visitor cap and overage fees kick in, making an upgrade the cleaner option. The bigger pull is A/B testing and Smart Traffic (AI optimization), which are gated to upper tiers and are exactly what teams want once they're running paid campaigns at scale.

Unbounce Pricing FAQ

How much does Unbounce cost?
Paid plans start at $29/mo, going up to $249/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
Flat-rate tiers with a traffic-based usage ceiling underneath — you're paying for landing page infrastructure, but overage fees mean your real cost scales with audience size. The value metric is effectively visitor volume, not seats or conversions (those are unlimited).
Is there a discount for annual billing?
Yes — you save up to 25% if you pay annually instead of month-to-month. They also mention: "Save 25% with yearly billing."
Which plan makes sense for me?
Starter is for solo operators or small businesses testing the channel; Build is where serious marketers land once they need more landing pages and traffic headroom. Experiment and Optimize are for teams running A/B tests and wanting AI-driven optimization — the upgrade trigger is when you're ready to go beyond 'publish and pray' into actual conversion experimentation.

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Comparing Unbounce to something specific? Try Unbounce vs accessiBe, Unbounce vs AudioEye, or Unbounce vs Carrd.

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