Unbounce Pricing (2026)

It's a hybrid setup where the sticker price gets you into a tier, but the real cost driver is usage — conversions and traffic volume — plus feature access as you climb tiers. Concierge and Agency ditch the price list entirely and go custom, which usually means they're pricing based on your ad spend or account complexity.

From $29/mo 6 plans hybrid Free trial Best Unbounce alternatives → Unbounce's competitors →
Starter
$29/mo
Build
$99/mo
Experiment Popular
$149/mo
Optimize
$249/mo
Concierge
Contact Sales
Agency
Contact Sales
Verified Sep 20, 2026 Official pricing page
Screenshot of Unbounce's pricing page showing its plans and prices
Their pricing page, captured Sep 20, 2026

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Starter

$29/mo $22/mo annual
  • Drag-and-drop builder
  • 5 pages
  • Traffic volume: up to 500
  • Users: 1
  • Root domains: 1
  • MCP server (new)
  • Lead gen forms
  • Free hosting
  • Phone, email, and live chat customer support

Build

$99/mo $74/mo annual
  • Custom scripts and pixels
  • Unlimited pages
  • Traffic volume: up to 20k
  • Users: 1
  • Root domains: 1
  • Popups and sticky bars
  • Multi-step forms
  • AI copywriting
  • Custom code and styling
  • 1000+ integrations

Experiment

Popular
$149/mo $112/mo annual
  • Unlimited A/B testing
  • Unlimited pages
  • Traffic volume: up to 30k
  • Users: 3
  • Root domains: 2
  • Unlimited variants
  • Manual traffic allocation
  • Confidence intervals
  • Dynamic text replacement
  • Conversion insights & reporting

Optimize

$249/mo $187/mo annual
  • AI traffic optimization
  • Unlimited pages
  • Traffic volume: up to 50k
  • Users: 5
  • Root domains: 3
  • Page, popup, & sticky bar scheduling
  • Advanced triggers
  • Industry benchmarking
  • Audience insights

Concierge

Contact Sales
  • Unlimited pages
  • Traffic volume: starting at 100,000
  • Users: 15
  • Root domains: 5
  • Implementation services
  • Dedicated customer success manager

Agency

Contact Sales
  • Unlimited pages
  • Traffic volume: starting at 50,000
  • Users: starting at 5
  • Root domains: starting at 10
  • Implementation services
  • Dedicated customer success manager
  • Listing in our agency partner directory

Does Unbounce have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 14 days, with no credit card required, and paid plans start at $29/mo.

Want free? Jimdo and Strikingly have free plans: see all Unbounce alternatives →

AI Pricing Analysis

Pricing Model

It's a hybrid setup where the sticker price gets you into a tier, but the real cost driver is usage — conversions and traffic volume — plus feature access as you climb tiers. Concierge and Agency ditch the price list entirely and go custom, which usually means they're pricing based on your ad spend or account complexity.

Tier Strategy

Starter at $29 is the toe-dip for solo marketers or small businesses just running one campaign, while Build and Experiment target teams that need more landing pages, domains, and A/B testing muscle. The jump to Optimize is triggered by needing serious conversion intelligence (like their AI-driven Smart Traffic), and once you need dedicated support or multi-client management, you're pushed into the custom-quoted Concierge/Agency tier.

Competitive Positioning

Unbounce sits mid-to-upper mid-market — pricier than bare-bones landing page tools but cheaper than full marketing clouds, positioning itself as the specialist's choice for conversion-focused teams. They're chasing performance marketers and agencies who'll pay a premium for optimization features rather than budget-conscious solopreneurs.

Growth Lever

The paywall gates conversion volume, number of landing pages/domains, and access to their AI optimization tools (Smart Traffic lives higher up), so growth comes from teams scaling campaign volume and wanting the automation that reduces manual A/B testing grunt work. Agencies get squeezed into custom deals once they need multi-client dashboards or white-glove support, which is really a lever to capture higher-value accounts without a public price ceiling.

Want the strategist's read on the live page? Read the AI teardown of Unbounce's pricing page →

Unbounce Pricing FAQ

How much does Unbounce cost?
Paid plans start at $29/mo, going up to $249/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
It's a hybrid setup where the sticker price gets you into a tier, but the real cost driver is usage — conversions and traffic volume — plus feature access as you climb tiers. Concierge and Agency ditch the price list entirely and go custom, which usually means they're pricing based on your ad spend or account complexity.
Is there a discount for annual billing?
Yes — you save up to 25% if you pay annually instead of month-to-month. They also mention: "Save 25% with yearly billing."
Which plan makes sense for me?
Starter at $29 is the toe-dip for solo marketers or small businesses just running one campaign, while Build and Experiment target teams that need more landing pages, domains, and A/B testing muscle. The jump to Optimize is triggered by needing serious conversion intelligence (like their AI-driven Smart Traffic), and once you need dedicated support or multi-client management, you're pushed into the custom-quoted Concierge/Agency tier.

More Website Builders pricing

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Comparing Unbounce to something specific? Try Unbounce vs accessiBe, Unbounce vs AudioEye, or Unbounce vs Carrd. Or see the best Unbounce alternatives, ranked.

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