Unbounce vs Carrd Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Unbounce Carrd
Starts at $29/mo Custom
Number of plans 6 0
Free plan
Free trial
Pricing model hybrid N/A

Starter

$29/mo
  • Drag-and-drop builder
  • 5 pages
  • Traffic volume: up to 500
  • Users: 1
  • Root domains: 1
  • MCP server (NEW)
  • Lead gen forms
  • Free hosting
  • Phone, email, and live chat customer support

Build

$99/mo
  • Custom scripts and pixels
  • Unlimited pages
  • Traffic volume: up to 20k
  • Users: 1
  • Root domains: 1
  • Popups and sticky bars
  • Multi-step forms
  • AI copywriting
  • Custom code and styling
  • 1000+ integrations

Experiment

Popular
$149/mo
  • Unlimited A/B testing
  • Unlimited pages
  • Traffic volume: up to 30k
  • Users: 3
  • Root domains: 2
  • Unlimited variants
  • Manual traffic allocation
  • Confidence intervals
  • Dynamic text replacement
  • Conversion insights & reporting

Optimize

$249/mo
  • AI traffic optimization
  • Unlimited pages
  • Traffic volume: up to 50k
  • Users: 5
  • Root domains: 3
  • Page, popup, & sticky bar scheduling
  • Advanced triggers
  • Industry benchmarking
  • Audience insights

Concierge

Custom
  • Unlimited pages
  • Traffic volume: starting at 100,000
  • Users: 15
  • Root domains: 5
  • Implementation services
  • Dedicated customer success manager

Agency

Custom
  • Unlimited pages
  • Traffic volume: starting at 50,000
  • Users: starting at 5
  • Root domains: starting at 10
  • Implementation services
  • Dedicated customer success manager
  • Listing in our agency partner directory

Unbounce vs Carrd FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan. But Unbounce offers a free trial.
How do they charge?
Check each product's pricing page for the latest details on how billing works.
Which one is a better deal?
Depends on what you need. Unbounce: Unbounce sits mid-to-premium in the landing page builder space — pricier than simple drag-and-drop tools like Leadpages, but cheaper than full marketing suites like HubSpot. They're going after mid-market marketing teams who need serious conversion optimization without buying an entire platform.

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