Wix vs Shopify Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Wix Shopify
Starts at $17/mo $39/mo
Number of plans 5 4
Free plan
Free trial
Pricing model flat-rate flat-rate

Business Elite

$159/mo
  • Free domain for 1 year
  • Unlimited storage space
  • Multi-cloud hosting
  • Advanced marketing suite
  • Accept payments
  • Advanced eCommerce
  • Scheduling and services
  • Advanced developer platform
  • 100 site collaborators

Business

Popular
$39/mo
  • Free domain for 1 year
  • 100 GB storage space
  • Multi-cloud hosting
  • Standard marketing suite
  • Accept payments
  • Standard eCommerce
  • Scheduling and services
  • 10 site collaborators

Core

$29/mo
  • Free domain for 1 year
  • 50 GB storage space
  • Multi-cloud hosting
  • Basic marketing suite
  • Accept payments
  • Basic eCommerce
  • Scheduling and services
  • 5 site collaborators

Light

$17/mo
  • Free domain for 1 year
  • 2 GB storage space
  • Multi-cloud hosting
  • Light marketing suite
  • 2 site collaborators

Free

$0/mo
  • Reliable web hosting
  • Intuitive drag and drop editor
  • No-code design features
  • 1000's of templates

Basic

$39/mo
  • Sell online, in person, and in AI chats
  • Card rates from 2.9% + 30¢ USD
  • Built-in AI assistant
  • Millions of tokens
  • Earn up to $5,000 in credits

Grow

$105/mo
  • Card rates from 2.7% + 30¢ USD
  • Up to 5 staff accounts
  • Up to 87% off shipping
  • Earn up to $7,500 in credits

Advanced

$399/mo
  • Card rates from 2.5% + 30¢ USD
  • Up to 15 staff accounts
  • Live 3rd-party shipping rates
  • Tailor your store by region
  • Earn up to $10,000 in credits

Plus

$2300/mo
  • Card rates from 2.25% + 30¢ USD
  • Unlimited staff accounts
  • Fully customizable checkout
  • Up to 200 POS Pro locations
  • Unlimited B2B catalogs
  • Priority 24/7 phone support

Wix vs Shopify FAQ

Which one is cheaper?
Wix starts lower at $17/mo, compared to $39/mo for Shopify.
Can I use either one for free?
Wix has a free plan. Shopify doesn't — though they do offer a free trial.
How do they charge?
Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Wix: Wix sits mid-market against Squarespace and Shopify — cheaper entry point than Shopify's ecommerce-first pricing, but pricier at the top end than Squarespace once you factor in the annual-only discount structure. They're chasing small business owners who want an all-in-one website+store solution without dealing with app marketplaces or plugin sprawl. Shopify: Shopify sits mid-to-premium against BigCommerce and WooCommerce, banking on ecosystem lock-in (apps, themes, Shop Pay) rather than being the cheapest checkout in town. The $1/month-for-3-months trial hook is clearly aimed at poaching indecisive sellers from Wix or Squarespace before they even compare real pricing.

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