Wix vs Shopify Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Business Elite
- Free domain for 1 year
- Unlimited storage space
- Multi-cloud hosting
- Advanced marketing suite
- Accept payments
- Advanced eCommerce
- Scheduling and services
- Advanced developer platform
- 100 site collaborators
Business
Popular- Free domain for 1 year
- 100 GB storage space
- Multi-cloud hosting
- Standard marketing suite
- Accept payments
- Standard eCommerce
- Scheduling and services
- 10 site collaborators
Core
- Free domain for 1 year
- 50 GB storage space
- Multi-cloud hosting
- Basic marketing suite
- Accept payments
- Basic eCommerce
- Scheduling and services
- 5 site collaborators
Light
- Free domain for 1 year
- 2 GB storage space
- Multi-cloud hosting
- Light marketing suite
- 2 site collaborators
Free
- Reliable web hosting
- Intuitive drag and drop editor
- No-code design features
- 1000's of templates
Basic
- Sell online, in person, and in AI chats
- Card rates from 2.9% + 30¢ USD
- Built-in AI assistant
- Millions of tokens
- Earn up to $5,000 in credits
Grow
- Card rates from 2.7% + 30¢ USD
- Up to 5 staff accounts
- Up to 87% off shipping
- Earn up to $7,500 in credits
Advanced
- Card rates from 2.5% + 30¢ USD
- Up to 15 staff accounts
- Live 3rd-party shipping rates
- Tailor your store by region
- Earn up to $10,000 in credits
Plus
- Card rates from 2.25% + 30¢ USD
- Unlimited staff accounts
- Fully customizable checkout
- Up to 200 POS Pro locations
- Unlimited B2B catalogs
- Priority 24/7 phone support
Wix vs Shopify FAQ
- Which one is cheaper?
- Wix starts lower at $17/mo, compared to $39/mo for Shopify.
- Can I use either one for free?
- Wix has a free plan. Shopify doesn't — though they do offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Wix: Wix sits mid-market against Squarespace and Shopify — cheaper entry point than Shopify's ecommerce-first pricing, but pricier at the top end than Squarespace once you factor in the annual-only discount structure. They're chasing small business owners who want an all-in-one website+store solution without dealing with app marketplaces or plugin sprawl. Shopify: Shopify sits mid-to-premium against BigCommerce and WooCommerce, banking on ecosystem lock-in (apps, themes, Shop Pay) rather than being the cheapest checkout in town. The $1/month-for-3-months trial hook is clearly aimed at poaching indecisive sellers from Wix or Squarespace before they even compare real pricing.
Still deciding? See the best Wix alternatives or the best Shopify alternatives, ranked with verified pricing.
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