Wix vs Shopify Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Business Elite
- Free domain for 1 year
- Unlimited storage space
- Multi-cloud hosting
- Advanced marketing suite
- Accept payments
- Advanced eCommerce
- Scheduling and services
- Advanced developer platform
- 100 site collaborators
Business
Popular- Free domain for 1 year
- 100 GB storage space
- Multi-cloud hosting
- Standard marketing suite
- Accept payments
- Standard eCommerce
- Scheduling and services
- 10 site collaborators
Core
- Free domain for 1 year
- 50 GB storage space
- Multi-cloud hosting
- Basic marketing suite
- Accept payments
- Basic eCommerce
- Scheduling and services
- 5 site collaborators
Light
- Free domain for 1 year
- 2 GB storage space
- Multi-cloud hosting
- Light marketing suite
- 2 site collaborators
Free
- Reliable web hosting
- Intuitive drag and drop editor
- No-code design features
- 1000's of templates
Basic
- Sell online, in person, and in AI chats
- Card rates from 2.9% + 30¢ USD
- AI assistant for commerce: content, insights, store tasks, and more
- Millions of tokens
- Earn up to $5,000 in credits
Grow
- Card rates from 2.7% + 30¢ USD
- Up to 5 staff accounts
- Up to 87% off shipping
- Earn up to $7,500 in credits
Advanced
- Card rates from 2.5% + 30¢ USD
- Up to 15 staff accounts
- Live 3rd-party shipping rates
- Tailor your store by region
- Earn up to $10,000 in credits
Plus
- Card rates from 2.25% + 30¢ USD
- Unlimited staff accounts
- Fully customizable checkout
- Up to 200 POS Pro locations
- Unlimited B2B catalogs
- Priority 24/7 phone support
Wix vs Shopify FAQ
- Which one is cheaper?
- Wix starts lower at $17/mo, compared to $39/mo for Shopify.
- Can I use either one for free?
- Wix has a free plan. Shopify doesn't — though they do offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Wix: Wix sits in the affordable-to-mid range for website builders — cheaper than Squarespace's comparable tiers and well below Shopify for ecommerce, but they're not trying to win enterprise. The 50% promo pricing aggressively targets small business owners who are comparison shopping on monthly cost. Shopify: Shopify sits in the premium middle of the ecommerce platform market — more expensive than WooCommerce (self-hosted, near-zero SaaS cost) but cheaper than full enterprise plays like Salesforce Commerce Cloud. They're not trying to win on price; they're winning on ecosystem, reliability, and the sheer breadth of the app marketplace.
Keep tabs on both.
We'll monitor pricing changes for Wix and Shopify and let you know when something moves.