Wix vs Shopify Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Wix pricing | Shopify pricing | |
|---|---|---|
| Starts at | $17/mo | $39/mo |
| Number of plans | 5 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | tiered flat-rate | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Reliable web hosting
- Intuitive drag and drop editor
- No-code design features
- 1000’s of templates
Light
- Free domain for 1 year
- 2 GB storage space
- Multi-cloud hosting
- Light marketing suite
- 2 site collaborators
Core
- Free domain for 1 year
- 50 GB storage space
- Multi-cloud hosting
- Basic marketing suite
- Accept payments
- Basic eCommerce
- Scheduling and services
- 5 site collaborators
Business
Popular- Free domain for 1 year
- 100 GB storage space
- Multi-cloud hosting
- Standard marketing suite
- Accept payments
- Standard eCommerce
- Scheduling and services
- 10 site collaborators
Business Elite
- Free domain for 1 year
- Unlimited storage space
- Multi-cloud hosting
- Advanced marketing suite
- Accept payments
- Advanced eCommerce
- Scheduling and services
- Advanced developer platform
- 100 site collaborators
Basic
- Sell online, in person, and in AI chats
- Card rates from 2.9% + 30¢ USD
- Built-in AI assistant
- Millions of tokens
- Earn up to $5,000 in credits
Grow
- Card rates from 2.7% + 30¢ USD
- Up to 5 staff accounts
- Up to 87% off shipping
- Earn up to $7,500 in credits
Advanced
- Card rates from 2.5% + 30¢ USD
- Up to 15 staff accounts
- Live 3rd-party shipping rates
- Tailor your store by region
- Earn up to $10,000 in credits
Plus
- Card rates from 2.25% + 30¢ USD
- Unlimited staff accounts
- Fully customizable checkout
- Up to 200 POS Pro locations
- Unlimited B2B catalogs
- Priority 24/7 phone support
Wix vs Shopify FAQ
- Which one is cheaper?
- Wix starts lower at $17/mo, compared to $39/mo for Shopify.
- Can I use either one for free?
- Wix has a free plan. Shopify doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Wix uses tiered flat-rate pricing, while Shopify goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Wix: Wix sits mid-market, undercutting Shopify on entry price while staying above bare-bones builders like Carrd or GoDaddy. The 50% off yearly promo on Core, Business and Business Elite is a clear play for small businesses weighing it against Squarespace. The Elite tier lets them claim they can carry a serious store, even if most customers never get near it. Shopify: Shopify sits in the upper-middle of the ecommerce builder market: pricier than Wix or Squarespace at entry level, but it's the default standard for merchants who expect to scale. The $1/month for 3 months promo and ~25% annual discount are aimed squarely at beating cheaper rivals on first-impression cost, while Plus targets mid-market and enterprise brands who might otherwise go Adobe Commerce or BigCommerce Enterprise.
Still deciding? See the best Wix alternatives or the best Shopify alternatives, ranked with verified pricing.
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