Shopify vs Wix Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Basic
- Sell online, in person, and in AI chats
- Card rates from 2.9% + 30¢ USD
- AI assistant for commerce: content, insights, store tasks, and more
- Millions of tokens
- Earn up to $5,000 in credits
Grow
- Card rates from 2.7% + 30¢ USD
- Up to 5 staff accounts
- Up to 87% off shipping
- Earn up to $7,500 in credits
Advanced
- Card rates from 2.5% + 30¢ USD
- Up to 15 staff accounts
- Live 3rd-party shipping rates
- Tailor your store by region
- Earn up to $10,000 in credits
Plus
- Card rates from 2.25% + 30¢ USD
- Unlimited staff accounts
- Fully customizable checkout
- Up to 200 POS Pro locations
- Unlimited B2B catalogs
- Priority 24/7 phone support
Business Elite
- Free domain for 1 year
- Unlimited storage space
- Multi-cloud hosting
- Advanced marketing suite
- Accept payments
- Advanced eCommerce
- Scheduling and services
- Advanced developer platform
- 100 site collaborators
Business
Popular- Free domain for 1 year
- 100 GB storage space
- Multi-cloud hosting
- Standard marketing suite
- Accept payments
- Standard eCommerce
- Scheduling and services
- 10 site collaborators
Core
- Free domain for 1 year
- 50 GB storage space
- Multi-cloud hosting
- Basic marketing suite
- Accept payments
- Basic eCommerce
- Scheduling and services
- 5 site collaborators
Light
- Free domain for 1 year
- 2 GB storage space
- Multi-cloud hosting
- Light marketing suite
- 2 site collaborators
Free
- Reliable web hosting
- Intuitive drag and drop editor
- No-code design features
- 1000’s of templates
Shopify vs Wix FAQ
- Which one is cheaper?
- Wix is the cheaper option, starting at $17/mo vs $39/mo for Shopify.
- Can I use either one for free?
- Wix has a free plan. Shopify doesn't — though they do offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Shopify: Shopify sits mid-to-premium against BigCommerce and Wix, but the real gap is that huge leap to Plus — there's no mid-market bridge, so you're either a small business or an enterprise account. They're clearly optimizing to capture growing merchants early with the $1/month promo, then monetize hard once switching costs kick in. Wix: Wix sits mid-market against Squarespace and Shopify — cheaper entry point than Shopify's ecommerce-first stack, but pricier at the top than Squarespace once you factor in the annual-only discount structure. They're chasing small business owners who want a builder that scales into commerce without migrating platforms.
Still deciding? See the best Shopify alternatives or the best Wix alternatives, ranked with verified pricing.
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