Shopify vs Wix Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Shopify | Wix | |
|---|---|---|
| Starts at | $39/mo | $17/mo |
| Number of plans | 4 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | flat-rate | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Basic
- Sell online, in person, and in AI chats
- Card rates from 2.9% + 30¢ USD
- Built-in AI assistant
- Millions of tokens
- Earn up to $5,000 in credits
Grow
- Card rates from 2.7% + 30¢ USD
- Up to 5 staff accounts
- Up to 87% off shipping
- Earn up to $7,500 in credits
Advanced
- Card rates from 2.5% + 30¢ USD
- Up to 15 staff accounts
- Live 3rd-party shipping rates
- Tailor your store by region
- Earn up to $10,000 in credits
Plus
- Card rates from 2.25% + 30¢ USD
- Unlimited staff accounts
- Fully customizable checkout
- Up to 200 POS Pro locations
- Unlimited B2B catalogs
- Priority 24/7 phone support
Business Elite
- Free domain for 1 year
- Unlimited storage space
- Multi-cloud hosting
- Advanced marketing suite
- Accept payments
- Advanced eCommerce
- Scheduling and services
- Advanced developer platform
- 100 site collaborators
Business
Popular- Free domain for 1 year
- 100 GB storage space
- Multi-cloud hosting
- Standard marketing suite
- Accept payments
- Standard eCommerce
- Scheduling and services
- 10 site collaborators
Core
- Free domain for 1 year
- 50 GB storage space
- Multi-cloud hosting
- Basic marketing suite
- Accept payments
- Basic eCommerce
- Scheduling and services
- 5 site collaborators
Light
- Free domain for 1 year
- 2 GB storage space
- Multi-cloud hosting
- Light marketing suite
- 2 site collaborators
Free
- Reliable web hosting
- Intuitive drag and drop editor
- No-code design features
- 1000's of templates
Shopify vs Wix FAQ
- Which one is cheaper?
- Wix is the cheaper option, starting at $17/mo vs $39/mo for Shopify.
- Can I use either one for free?
- Wix has a free plan. Shopify doesn't — though they do offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Shopify: Shopify sits mid-to-premium against DIY builders like Wix or Squarespace, but it's positioning itself as the default infrastructure for anyone serious about ecommerce rather than competing purely on price. The massive gap to Plus signals they're not trying to be the affordable option for bigger merchants — they're hunting enterprise budgets where BigCommerce and Salesforce Commerce Cloud live. Wix: Wix sits mid-market against Squarespace and Shopify — cheaper entry point than Shopify's ecommerce-first pricing, but pricier at the top end than Squarespace once you factor in the annual-only discount structure. They're chasing small business owners who want an all-in-one website+store solution without dealing with app marketplaces or plugin sprawl.
Still deciding? See the best Shopify alternatives or the best Wix alternatives, ranked with verified pricing.
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