Salesforce vs Close Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Salesforce | Close | |
|---|---|---|
| Starts at | $25/mo | $19/mo |
| Number of plans | 6 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | per-seat | per-seat |
Free Suite
- Account, Contact, Lead, and Opportunity Management
- Lead Management
- Lead Assignment and Routing
- Duplicate Blocking
- Web-to-Lead Capture
- Mass Email
- Email Productivity
- Campaign Management
- Email Templates
- To Do List
Starter Suite
- Lead, Account, Contact, and Opportunity Management
- Built-in Sales Flows and Lead Routing
- AI Automatically Syncs Emails, Events, and Contacts
- Dynamic Email Marketing and Analytics
- Account, Contact, Lead, and Opportunity Management
- Campaign Influence
Pro Suite
- Everything in Starter Plus Greater Customization and Automation
- Sales Quoting and Forecasting
- Access to AgentExchange
- Premier Support (add-on)
- Account, Contact, Lead, and Opportunity Management
- Campaign Influence (3 campaigns per opportunity)
Enterprise
- Everything in Pro Suite plus Advanced Pipeline Management & Deal Insights
- Conversation Intelligence
- Agentforce
- Account, Contact, Lead, and Opportunity Management
- Advanced Forecast & Pipeline Management
- Campaign Influence (5 campaigns per opportunity)
Unlimited
- Everything in Enterprise plus Predictive AI
- Conversation Intelligence and Sales Engagement
- Premier Success Plan and Full Sandbox
- Account, Contact, Lead, and Opportunity Management
- Advanced Forecast & Pipeline Management
- Sales Engagement & Conversation Intelligence
- Campaign Influence (5 campaigns per opportunity)
Agentforce 1 Sales
- Everything in Unlimited, plus our full suite of AI
- Unmetered Agentforce usage for employees
- Salesforce Spiff, Sales Planning, Sales Programs, Salesforce Maps, Tableau Next, and Slack Enterprise+
- 1M Flex Credits & 2.5M Data Cloud Credits per org per year
- Account, Contact, Lead, and Opportunity Management
- Advanced Forecast & Pipeline Management
- Slack Enterprise+ included
- Campaign Influence (5 campaigns per opportunity)
Solo
- Limited to 1 user
- Limited to 10k leads
- Workflows not included
- Includes 500 AI credits per user/month
- Use Chloe & AI features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
Essentials
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
- Workflows not included
- Includes 1,000 AI credits per user/month
- Use Chloe & AI features
Growth
Popular- Automated workflows
- Use Chloe in Workflows
- Power dialer
- Custom activities
- Send bulk email
- Includes 1,500 AI credits per user/month
- Use Chloe & AI features
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
Scale
- Role-based access & permissions
- Lead visibility rules
- Predictive dialer
- Unlimited call recording retention
- Live call coaching
- Includes 2,000 AI credits per user/month
- Use Chloe & AI features
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
- Automated workflows
- Use Chloe in Workflows
- Power dialer
- Custom activities
- Send bulk email
Salesforce vs Close FAQ
- Which one is cheaper?
- Close is the cheaper option, starting at $19/mo vs $25/mo for Salesforce.
- Can I use either one for free?
- Salesforce has a free plan. Close doesn't — though they do offer a free trial.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Salesforce: Salesforce plays premium in almost every tier once you're past Starter — $100-350/seat/month is well above what most CRM competitors charge, and they lean on brand trust and ecosystem depth to justify it. They're not fighting on price; they're betting that enterprises already committed to the Salesforce stack won't blink at the markup. Close: Close sits in the mid-market band — cheaper than Salesforce or HubSpot Sales Hub, but priced above lightweight tools like Pipedrive at the entry level. They're clearly targeting SMB sales teams who want a purpose-built outbound CRM without enterprise complexity or enterprise pricing.
Keep tabs on both.
We'll monitor pricing changes for Salesforce and Close and let you know when something moves.