Salesforce vs HubSpot Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Salesforce | HubSpot | |
|---|---|---|
| Starts at | $25/mo | $20/mo |
| Number of plans | 6 | 5 |
| Free plan | ||
| Free trial | ||
| Pricing model | per-seat | hybrid |
Free Suite
- Account, Contact, Lead, and Opportunity Management
- Lead Management
- Lead Assignment and Routing
- Duplicate Blocking
- Web-to-Lead Capture
- Mass Email
- Email Productivity
- Campaign Management
- Email Templates
- To Do List
Starter Suite
- Lead, Account, Contact, and Opportunity Management
- Built-in Sales Flows and Lead Routing
- AI Automatically Syncs Emails, Events, and Contacts
- Dynamic Email Marketing and Analytics
- Account, Contact, Lead, and Opportunity Management
- Campaign Influence
Pro Suite
- Everything in Starter Plus Greater Customization and Automation
- Sales Quoting and Forecasting
- Access to AgentExchange
- Premier Support (add-on)
- Account, Contact, Lead, and Opportunity Management
- Campaign Influence (3 campaigns per opportunity)
Enterprise
- Everything in Pro Suite plus Advanced Pipeline Management & Deal Insights
- Conversation Intelligence
- Agentforce
- Account, Contact, Lead, and Opportunity Management
- Advanced Forecast & Pipeline Management
- Campaign Influence (5 campaigns per opportunity)
Unlimited
- Everything in Enterprise plus Predictive AI
- Conversation Intelligence and Sales Engagement
- Premier Success Plan and Full Sandbox
- Account, Contact, Lead, and Opportunity Management
- Advanced Forecast & Pipeline Management
- Sales Engagement & Conversation Intelligence
- Campaign Influence (5 campaigns per opportunity)
Agentforce 1 Sales
- Everything in Unlimited, plus our full suite of AI
- Unmetered Agentforce usage for employees
- Salesforce Spiff, Sales Planning, Sales Programs, Salesforce Maps, Tableau Next, and Slack Enterprise+
- 1M Flex Credits & 2.5M Data Cloud Credits per org per year
- Account, Contact, Lead, and Opportunity Management
- Advanced Forecast & Pipeline Management
- Slack Enterprise+ included
- Campaign Influence (5 campaigns per opportunity)
HubSpot AEO
- Brand visibility scores across answer engines
- Prompt tracking and suggestions
- Competitor comparison
- Source and citation analysis
- Prioritized recommendations
Free
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Starter
- Email marketing
- Live chat
- Forms
- Simple marketing automation
- Ad management
- Ad retargeting
- CRM segments
- Cookie Management Tools
Professional
- AEO (Beta)
- Social media
- Lead scoring
- Advanced personalization
- Teams
- Omni-channel marketing automation
- Custom reporting
Enterprise
- Organize teams
- Multi-touch revenue attribution
- Lookalike Lists (Beta)
- Customer journey analytics
- Limit access to content and data
- Journey automation (Beta)
- Email approvals
Salesforce vs HubSpot FAQ
- Which one is cheaper?
- HubSpot is the cheaper option, starting at $20/mo vs $25/mo for Salesforce.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Salesforce uses per-seat pricing, while HubSpot goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Salesforce: Salesforce plays premium in almost every tier once you're past Starter — $100-350/seat/month is well above what most CRM competitors charge, and they lean on brand trust and ecosystem depth to justify it. They're not fighting on price; they're betting that enterprises already committed to the Salesforce stack won't blink at the markup. HubSpot: HubSpot sits in the premium-mid tier — more expensive than Zoho or Freshworks, cheaper than Salesforce, and banking on ease-of-use and all-in-one breadth to justify the price. They're clearly targeting mid-market teams that want to avoid the Salesforce implementation tax but have outgrown scrappy point solutions.
Keep tabs on both.
We'll monitor pricing changes for Salesforce and HubSpot and let you know when something moves.