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Totango

totango.com

Overview SEO Content Reviews Features Roadmap Pricing

Content

60 posts tracked from Totango's blog

No RSS/Atom feed found Synced about 9 hours ago

Content Strategy

Updated about 9 hours ago

Angle

Totango runs a heavy SEO/glossary-style educational strategy targeting CS practitioners and managers in early-to-mid awareness stages searching definitional terms. It's a long-tail content play (dozens of "What is X" posts) paired with light product-led pieces aimed at existing customers or bottom-funnel evaluators.

Topics

5 Themes

  • CS fundamentals & definitions ("What is X")

    45%

    Glossary-style posts on churn, retention, segmentation, health score, CSAT, adoption

  • CS strategy & process guides

    25%

    QBRs, lifecycle management, team structure, engagement types, 90-day VP plans

  • Product & AI features

    15%

    Unison AI tool, Gong/Chorus integrations, composable CS platform capabilities

  • Legacy/brand & event content

    10%

    Older posts on COVID churn impact, Zoe collaboration tool, Summit recaps

  • SaaS business/growth topics

    5%

    Freemium strategy, sales models, customer analytics for revenue

Signals

  • Cadence is sporadic — a March cluster then a backlog dump dated Jan 31, suggesting a content refresh/republish.

  • Post depth is shallow-to-moderate, mostly definitional explainers, not deep research or data-driven reports.

  • Tone is practical, instructional, glossary/FAQ-style — optimized for search intent, not thought leadership.

  • Funnel intent skews TOFU (definitional SEO) with occasional BOFU product posts (Unison, integrations) for late-stage nurture.

  • Takeaway: Compete on SEO breadth for "what is" CS terms, but differentiate with deeper POV/data content Totango's glossary format can't match.

    • Publishing Calendar

    0 posts from Apr 2026 to Jul 2026

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    Why Customer Success is Important in the Modern Age

    In today's economy, you need to provide attentive, personalized service to retain customers. That's why customer success is important.

    Why Customer Success Is So Important and How to Promote It

    Customer success is the key to strong and profitable customer relationships. Learn why customer success is so important.

    Why is Customer Engagement Important and Valuable?

    Why is customer engagement? Because it allows you to form meaningful customer relationships and provide value throughout the journey.

    Why NPS Scoring Isn't Enough For Customer Success

    Why We Chose Slack as Zoe's First Integration

    Zoe is a friendly interface to align your company around your customer. Zoe gives everyone in the company access to the rich data available.

    Why You Can’t Miss Customer Success Summit - Team Edition

    Totango's premier event, Customer Success Summit - Team Edition will take place September 11-13, 2019 in the bright lights of New York City.

    · Kevin O'Came

    Why You Need Personalized Customer Engagements

    With personalized customer engagements, you can proactively address areas of concern and continuously provide value to customers.

    Why You Should Focus on Nurturing the Customer Relationship

    Continually nurturing the customer relationship, rather than simply seeking new customers, is the way to succeed in today's economy.

    Why You Should Throw Out Your CRM

    Do you really need your CRM? We don't think so. With the right CS platform, you can provide exceptional and valuable customer experiences.

    Women Are Leading the Way Every Day at Totango

    We work daily to #BreakTheBias in the customer success (CS) field and create a diverse and inclusive culture, and our President and Chief Operations Officer Jamie Bertasi understands why that’s so important.

    Wrapping up 2020 and Fiji Release!

    · Ravit Danino

    You Need a SaaS Churn Analysis ASAP. Here's Why.

    A SaaS churn analysis is more than a quick calculation of your customer churn rate. It provides a window into the causes and effects affecting your churn.

    Your Customer Journey Map Template: 8 Steps to Successful Client Outcomes

    Successful client outcomes come from mapping your customer journey properly. Get our free template.

    Your Customer Success Workflow: A Guide to Understanding and Optimizing It

    Establishing a clear, effective customer success workflow will help your team respond to whatever situations arise.

    Your Totango Product Update -Thankful in Fiji

    · Ravit Danino

    Zen and the Art of Customer Relationships

    How Zendesk Invested in Customer Success from a Product-First Perspective

    Sam Boonin shared a unique product-first perspective: the viewpoint of a product manager on the customer success movement.

    Zendesk + Totango: Strengthening Your Early Warning System

    If you’re interested in maximizing the potential of Zendesk for your customer success team, reach out for a Zendesk demo today!

    Zoe (and Totango) Are Ready to Listen

    Now you can easily utilize Zoe to share account data and notes via both Slack and email. We believe this proactive enablement is critical to customer-focus

    · Ravit Danino

    Zoom, Bentley Systems and Totango: Top Takeaways from Customer Success Summit

    Totango hosted our virtual Customer Success Summit: CXO Connect for executives and leaders of Customer Success with guests David McKenney, SVP Digital Advancement at Bentley Systems, and Marco Innocenti, Head of Customer Success Operatio...

    · Anne Ting

    Page 3 of 3 · 41–60 of 60

    ← Previous Next →

    Content

    60 posts tracked from Totango's blog

    No RSS/Atom feed found Synced about 9 hours ago

    Content Strategy

    Updated about 9 hours ago

    Angle

    Totango runs a heavy SEO/glossary-style educational strategy targeting CS practitioners and managers in early-to-mid awareness stages searching definitional terms. It's a long-tail content play (dozens of "What is X" posts) paired with light product-led pieces aimed at existing customers or bottom-funnel evaluators.

    Topics

    5 Themes

    • CS fundamentals & definitions ("What is X")

      45%

      Glossary-style posts on churn, retention, segmentation, health score, CSAT, adoption

    • CS strategy & process guides

      25%

      QBRs, lifecycle management, team structure, engagement types, 90-day VP plans

    • Product & AI features

      15%

      Unison AI tool, Gong/Chorus integrations, composable CS platform capabilities

    • Legacy/brand & event content

      10%

      Older posts on COVID churn impact, Zoe collaboration tool, Summit recaps

    • SaaS business/growth topics

      5%

      Freemium strategy, sales models, customer analytics for revenue

    Signals

  • Cadence is sporadic — a March cluster then a backlog dump dated Jan 31, suggesting a content refresh/republish.

  • Post depth is shallow-to-moderate, mostly definitional explainers, not deep research or data-driven reports.

  • Tone is practical, instructional, glossary/FAQ-style — optimized for search intent, not thought leadership.

  • Funnel intent skews TOFU (definitional SEO) with occasional BOFU product posts (Unison, integrations) for late-stage nurture.

  • Takeaway: Compete on SEO breadth for "what is" CS terms, but differentiate with deeper POV/data content Totango's glossary format can't match.

    • Publishing Calendar

    0 posts from Apr 2026 to Jul 2026

    Less
    More

    April

    2026

    M
    T
    W
    T
    F
    S
    S
    1
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    2026

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    2026

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    2026

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    Why Customer Success is Important in the Modern Age

    In today's economy, you need to provide attentive, personalized service to retain customers. That's why customer success is important.

    Why Customer Success Is So Important and How to Promote It

    Customer success is the key to strong and profitable customer relationships. Learn why customer success is so important.

    Why is Customer Engagement Important and Valuable?

    Why is customer engagement? Because it allows you to form meaningful customer relationships and provide value throughout the journey.

    Why NPS Scoring Isn't Enough For Customer Success

    Why We Chose Slack as Zoe's First Integration

    Zoe is a friendly interface to align your company around your customer. Zoe gives everyone in the company access to the rich data available.

    Why You Can’t Miss Customer Success Summit - Team Edition

    Totango's premier event, Customer Success Summit - Team Edition will take place September 11-13, 2019 in the bright lights of New York City.

    · Kevin O'Came

    Why You Need Personalized Customer Engagements

    With personalized customer engagements, you can proactively address areas of concern and continuously provide value to customers.

    Why You Should Focus on Nurturing the Customer Relationship

    Continually nurturing the customer relationship, rather than simply seeking new customers, is the way to succeed in today's economy.

    Why You Should Throw Out Your CRM

    Do you really need your CRM? We don't think so. With the right CS platform, you can provide exceptional and valuable customer experiences.

    Women Are Leading the Way Every Day at Totango

    We work daily to #BreakTheBias in the customer success (CS) field and create a diverse and inclusive culture, and our President and Chief Operations Officer Jamie Bertasi understands why that’s so important.

    Wrapping up 2020 and Fiji Release!

    · Ravit Danino

    You Need a SaaS Churn Analysis ASAP. Here's Why.

    A SaaS churn analysis is more than a quick calculation of your customer churn rate. It provides a window into the causes and effects affecting your churn.

    Your Customer Journey Map Template: 8 Steps to Successful Client Outcomes

    Successful client outcomes come from mapping your customer journey properly. Get our free template.

    Your Customer Success Workflow: A Guide to Understanding and Optimizing It

    Establishing a clear, effective customer success workflow will help your team respond to whatever situations arise.

    Your Totango Product Update -Thankful in Fiji

    · Ravit Danino

    Zen and the Art of Customer Relationships

    How Zendesk Invested in Customer Success from a Product-First Perspective

    Sam Boonin shared a unique product-first perspective: the viewpoint of a product manager on the customer success movement.

    Zendesk + Totango: Strengthening Your Early Warning System

    If you’re interested in maximizing the potential of Zendesk for your customer success team, reach out for a Zendesk demo today!

    Zoe (and Totango) Are Ready to Listen

    Now you can easily utilize Zoe to share account data and notes via both Slack and email. We believe this proactive enablement is critical to customer-focus

    · Ravit Danino

    Zoom, Bentley Systems and Totango: Top Takeaways from Customer Success Summit

    Totango hosted our virtual Customer Success Summit: CXO Connect for executives and leaders of Customer Success with guests David McKenney, SVP Digital Advancement at Bentley Systems, and Marco Innocenti, Head of Customer Success Operatio...

    · Anne Ting

    Page 3 of 3 · 41–60 of 60

    ← Previous Next →