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Gainsight Software

gainsight.com

Content

20 posts tracked from Gainsight Software's blog

Feed connected https://www.gainsight.com/feed/ Synced about 8 hours ago

Content Strategy

Updated about 8 hours ago

Angle

Gainsight blends thought-leadership storytelling (via its "[Un]Churned" interview series with real CCOs/CS leaders) with bottom-funnel SEO educational content on core CS metrics, targeting Customer Success and Post-Sales leaders from mid-funnel awareness through consideration. The mix positions Gainsight as the category authority on AI-driven, revenue-relevant Customer Success rather than pushing product features directly.

Topics

5 Themes
  • CS leadership & strategy thought leadership

    35%

    Interview-style posts with CCOs/execs on retention, org structure, and AI's role in CS ("[Un]Churned" series)

  • SEO/educational pillar content

    25%

    Definitional posts on metrics like NRR, retention rate, product adoption, digital customer journey

  • AI in Customer Success

    20%

    Practical and philosophical takes on AI's impact on CSM roles, adoption, and scaling human contact

  • Event & community marketing

    15%

    Pulse conference promotion, recaps, GameChanger awards, and other CX conference roundups

  • Product/ecosystem news

    5%

    Integration announcements like the Claude/Anthropic MCP connector

Signals

  • Publishing ~2x/week, consistent and well-resourced cadence.
  • Long-form, narrative-driven posts mixed with concise SEO explainers.
  • Tone is authoritative yet conversational, leaning on named executive voices for credibility.
  • Strong MOFU focus — nurturing CS leaders already aware of retention/AI challenges, not pure TOFU awareness.
  • Takeaway: Pair category-defining thought leadership (exec interviews) with evergreen SEO pillars to own both authority and search intent simultaneously.
  • Publishing Calendar

    16 posts from Apr 2026 to Jul 2026

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    What Is Product Adoption? Definition and How to Improve It

    Learn what product adoption is and how to measure it. Drive renewals with CS. The post What Is Product Adoption? Definition and How to Improve It appeared first on Gainsight Software.

    · Gainsight ·
    Product Experience Product Experience and Adoption Push to Production

    Announcing the 2026 GameChangers: The Teams Charting a New Path to Retention

    Each year, we look for standout achievements in our community, and every year, you deliver. The 2026 GameChanger Award winners are teams that used Gainsight creatively to help their organizations better understand customers, identify ris...

    · Riana Upton ·
    GameChanger Community Pulse Conference

    Pulse 2026 Day One Recap: The Map Has Changed and We’re Owning the Outcome

    Pulse 2026 started today in Las Vegas, where we pulled back the vines to reveal an undiscovered treasure trove of retention. Post-sales professionals from around the globe gathered at the keynote stage to hear from Gainsight leaders and ...

    · Riana Upton

    Customer Self Service Trends to Watch in 2026

    Explore customer self service trends for 2026. Turn resolution into retention. The post Customer Self Service Trends to Watch in 2026 appeared first on Gainsight Software.

    · Gainsight ·
    Customer Journey Digital Strategy, Scale, and Efficiency

    3 Mindful Tips for Surviving AI Acceleration

    Scott Barker helped scale Outreach from $20 million to $250 million ARR, raised $100 million for his own venture fund, and then had a panic attack. He sold everything he owned, put what was left in a backpack, and spent four months in In...

    · Riana Upton ·
    [Un]Churned

    The Data Said We Were Wrong: How Ironclad’s CCO Uses AI to Drive Outcomes

    AI is changing Customer Success (CS), and now the main question is not if teams will use it, but where it can make the biggest difference. Rob Edmondson, Ironclad’s Chief Customer Officer, believes you should begin with your existing dat...

    · Riana Upton ·
    [Un]Churned

    How to Calculate Customer Retention Rate & Benchmarks

    Learn how to calculate customer retention rate with a formula, example, and industry benchmarks. The post How to Calculate Customer Retention Rate & Benchmarks appeared first on Gainsight Software.

    · Gainsight ·
    Best Practices

    The Contract Isn’t the Win: How Microsoft Thinks About Customer Success at Scale

    If you ask Pradeep Raman how his team measures Customer Success (CS), he won’t talk about health scores or NPS. Instead, he focuses on the percentage of customers who committed to a deployment and actually finished it on time and at full...

    · Riana Upton ·
    Best Practices [Un]Churned

    The CS Org Structure That Turns Retention Into a Growth Engine

    What happens to growth when customer value and revenue are managed by different people with separate goals? Brad Casemore, Chief Customer and Growth Officer at PartsSource, has a clear answer. Nine months ago, he combined the CCO and CGO...

    · Riana Upton ·
    Customer Success [Un]Churned

    Staircase MCP Connector Is Now Live on the Anthropic Claude Store

    Your AI tools act smarter when they know your customers. And AI tools like Claude are becoming the daily working environment for more revenue and post-sales teams. Teams using Claude’s native integrations can now find and leverage Gainsi...

    · Tori Jeffcoat ·
    AI News and Press Product Releases

    23 Customer Experience Conferences Worth Attending in 2026

    The 2026 customer experience conference calendar is packed. Not every event is worth your time or travel budget. The right choice depends on your role, your priorities, and what you plan to do with what you learn. This guide covers which...

    · Gainsight ·
    Pulse Conference

    How AI Is Changing the CSM Role: From Knowledge to Context

    Ask most CSMs what makes them good at their job, and they’ll tell you some version of the same thing: they know their stuff. They’re well-versed in the product, its use cases, industry benchmarks, and workarounds. That knowledge took tim...

    · Riana Upton ·
    AI [Un]Churned

    Pulse 2026: Agenda, Speakers, and Why It’s Worth the Trip

    As I write this, four astronauts are doing something no human has done since 1972: looping around the Moon on Artemis II, 252,756 miles from Earth, navigating genuinely uncharted territory. One of them—Victor Glover, the mission pilot—is...

    · Lauren Olerich ·
    Pulse Conference

    Why Your Customers Are Already Shopping Around (And How to Catch It Early)

    Churn doesn’t usually come with a warning. When a customer skips a QBR, stops responding on Slack, or sends the dreaded “we’re evaluating our options” email, their decision is often already set. The signs showed up months before, but you...

    · Riana Upton ·
    Best Practices Customer Retention and Expansion [Un]Churned

    Net Revenue Retention: How to Calculate NRR with Benchmarks

    Your NRR hits 115% and the board approves. Then two enterprise accounts pause expansion. Suddenly that number feels less solid. Strong net revenue retention looks like validation—until a few large accounts stop growing and the total hide...

    · Gainsight ·
    Customer Journey Digital Strategy, Scale, and Efficiency

    5 Questions That Will Make or Break Your Post-Sales Strategy

    The traditional Customer Success (CS) model was built for a different era of software companies. The shift to usage-based pricing, the rise of non-technical users, and the rapid expansion of AI tools are forcing CS leaders to rethink the...

    · Riana Upton ·
    Best Practices Customer Retention and Expansion [Un]Churned

    Why Scaling Customer Success With AI Doesn’t Mean Scaling Down Human Contact

    The conventional wisdom around AI and Customer Success (CS) goes something like this: automation handles the repetitive work, and CSMs get to focus on higher-value activities. Fewer manual tasks, more strategic conversations. Efficiency ...

    · Riana Upton ·
    AI Customer Success [Un]Churned

    Making AI Stick: A Human-First Approach to Adoption

    Most companies treat an AI rollout the way they’d treat any other software deployment: buy the licenses, enable the accounts, send the onboarding email. Then they wait for adoption to follow. But what happens when it doesn’t? Christina M...

    · Riana Upton ·
    Best Practices Product Experience and Adoption [Un]Churned

    Digital Customer Journey: 5 Stages and How to Map It

    If a customer asked, “What happens next?” would every team give the same answer? After the demo. After the contract. After onboarding. After the first login. In many SaaS companies, each team owns a piece of that story. Marketing owns aw...

    · Gainsight ·
    Customer Journey Digital Strategy, Scale, and Efficiency

    How Customer Success Becomes Mission-Critical to the Revenue Engine

    NPS scores, health dashboards, adoption reports. CS teams have long used these sentiment and engagement metrics to show value. But we’ve entered an era where retention has become existential. Those signals are useful, but they rarely mak...

    · Riana Upton ·
    [Un]Churned

    Content

    20 posts tracked from Gainsight Software's blog

    Feed connected https://www.gainsight.com/feed/ Synced about 8 hours ago

    Content Strategy

    Updated about 8 hours ago

    Angle

    Gainsight blends thought-leadership storytelling (via its "[Un]Churned" interview series with real CCOs/CS leaders) with bottom-funnel SEO educational content on core CS metrics, targeting Customer Success and Post-Sales leaders from mid-funnel awareness through consideration. The mix positions Gainsight as the category authority on AI-driven, revenue-relevant Customer Success rather than pushing product features directly.

    Topics

    5 Themes
    • CS leadership & strategy thought leadership

      35%

      Interview-style posts with CCOs/execs on retention, org structure, and AI's role in CS ("[Un]Churned" series)

    • SEO/educational pillar content

      25%

      Definitional posts on metrics like NRR, retention rate, product adoption, digital customer journey

    • AI in Customer Success

      20%

      Practical and philosophical takes on AI's impact on CSM roles, adoption, and scaling human contact

    • Event & community marketing

      15%

      Pulse conference promotion, recaps, GameChanger awards, and other CX conference roundups

    • Product/ecosystem news

      5%

      Integration announcements like the Claude/Anthropic MCP connector

    Signals

  • Publishing ~2x/week, consistent and well-resourced cadence.
  • Long-form, narrative-driven posts mixed with concise SEO explainers.
  • Tone is authoritative yet conversational, leaning on named executive voices for credibility.
  • Strong MOFU focus — nurturing CS leaders already aware of retention/AI challenges, not pure TOFU awareness.
  • Takeaway: Pair category-defining thought leadership (exec interviews) with evergreen SEO pillars to own both authority and search intent simultaneously.
  • Publishing Calendar

    16 posts from Apr 2026 to Jul 2026

    Less
    More

    April

    2026

    M
    T
    W
    T
    F
    S
    S
    1
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    May

    2026

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    2026

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    What Is Product Adoption? Definition and How to Improve It

    Learn what product adoption is and how to measure it. Drive renewals with CS. The post What Is Product Adoption? Definition and How to Improve It appeared first on Gainsight Software.

    · Gainsight ·
    Product Experience Product Experience and Adoption Push to Production

    Announcing the 2026 GameChangers: The Teams Charting a New Path to Retention

    Each year, we look for standout achievements in our community, and every year, you deliver. The 2026 GameChanger Award winners are teams that used Gainsight creatively to help their organizations better understand customers, identify ris...

    · Riana Upton ·
    GameChanger Community Pulse Conference

    Pulse 2026 Day One Recap: The Map Has Changed and We’re Owning the Outcome

    Pulse 2026 started today in Las Vegas, where we pulled back the vines to reveal an undiscovered treasure trove of retention. Post-sales professionals from around the globe gathered at the keynote stage to hear from Gainsight leaders and ...

    · Riana Upton

    Customer Self Service Trends to Watch in 2026

    Explore customer self service trends for 2026. Turn resolution into retention. The post Customer Self Service Trends to Watch in 2026 appeared first on Gainsight Software.

    · Gainsight ·
    Customer Journey Digital Strategy, Scale, and Efficiency

    3 Mindful Tips for Surviving AI Acceleration

    Scott Barker helped scale Outreach from $20 million to $250 million ARR, raised $100 million for his own venture fund, and then had a panic attack. He sold everything he owned, put what was left in a backpack, and spent four months in In...

    · Riana Upton ·
    [Un]Churned

    The Data Said We Were Wrong: How Ironclad’s CCO Uses AI to Drive Outcomes

    AI is changing Customer Success (CS), and now the main question is not if teams will use it, but where it can make the biggest difference. Rob Edmondson, Ironclad’s Chief Customer Officer, believes you should begin with your existing dat...

    · Riana Upton ·
    [Un]Churned

    How to Calculate Customer Retention Rate & Benchmarks

    Learn how to calculate customer retention rate with a formula, example, and industry benchmarks. The post How to Calculate Customer Retention Rate & Benchmarks appeared first on Gainsight Software.

    · Gainsight ·
    Best Practices

    The Contract Isn’t the Win: How Microsoft Thinks About Customer Success at Scale

    If you ask Pradeep Raman how his team measures Customer Success (CS), he won’t talk about health scores or NPS. Instead, he focuses on the percentage of customers who committed to a deployment and actually finished it on time and at full...

    · Riana Upton ·
    Best Practices [Un]Churned

    The CS Org Structure That Turns Retention Into a Growth Engine

    What happens to growth when customer value and revenue are managed by different people with separate goals? Brad Casemore, Chief Customer and Growth Officer at PartsSource, has a clear answer. Nine months ago, he combined the CCO and CGO...

    · Riana Upton ·
    Customer Success [Un]Churned

    Staircase MCP Connector Is Now Live on the Anthropic Claude Store

    Your AI tools act smarter when they know your customers. And AI tools like Claude are becoming the daily working environment for more revenue and post-sales teams. Teams using Claude’s native integrations can now find and leverage Gainsi...

    · Tori Jeffcoat ·
    AI News and Press Product Releases

    23 Customer Experience Conferences Worth Attending in 2026

    The 2026 customer experience conference calendar is packed. Not every event is worth your time or travel budget. The right choice depends on your role, your priorities, and what you plan to do with what you learn. This guide covers which...

    · Gainsight ·
    Pulse Conference

    How AI Is Changing the CSM Role: From Knowledge to Context

    Ask most CSMs what makes them good at their job, and they’ll tell you some version of the same thing: they know their stuff. They’re well-versed in the product, its use cases, industry benchmarks, and workarounds. That knowledge took tim...

    · Riana Upton ·
    AI [Un]Churned

    Pulse 2026: Agenda, Speakers, and Why It’s Worth the Trip

    As I write this, four astronauts are doing something no human has done since 1972: looping around the Moon on Artemis II, 252,756 miles from Earth, navigating genuinely uncharted territory. One of them—Victor Glover, the mission pilot—is...

    · Lauren Olerich ·
    Pulse Conference

    Why Your Customers Are Already Shopping Around (And How to Catch It Early)

    Churn doesn’t usually come with a warning. When a customer skips a QBR, stops responding on Slack, or sends the dreaded “we’re evaluating our options” email, their decision is often already set. The signs showed up months before, but you...

    · Riana Upton ·
    Best Practices Customer Retention and Expansion [Un]Churned

    Net Revenue Retention: How to Calculate NRR with Benchmarks

    Your NRR hits 115% and the board approves. Then two enterprise accounts pause expansion. Suddenly that number feels less solid. Strong net revenue retention looks like validation—until a few large accounts stop growing and the total hide...

    · Gainsight ·
    Customer Journey Digital Strategy, Scale, and Efficiency

    5 Questions That Will Make or Break Your Post-Sales Strategy

    The traditional Customer Success (CS) model was built for a different era of software companies. The shift to usage-based pricing, the rise of non-technical users, and the rapid expansion of AI tools are forcing CS leaders to rethink the...

    · Riana Upton ·
    Best Practices Customer Retention and Expansion [Un]Churned

    Why Scaling Customer Success With AI Doesn’t Mean Scaling Down Human Contact

    The conventional wisdom around AI and Customer Success (CS) goes something like this: automation handles the repetitive work, and CSMs get to focus on higher-value activities. Fewer manual tasks, more strategic conversations. Efficiency ...

    · Riana Upton ·
    AI Customer Success [Un]Churned

    Making AI Stick: A Human-First Approach to Adoption

    Most companies treat an AI rollout the way they’d treat any other software deployment: buy the licenses, enable the accounts, send the onboarding email. Then they wait for adoption to follow. But what happens when it doesn’t? Christina M...

    · Riana Upton ·
    Best Practices Product Experience and Adoption [Un]Churned

    Digital Customer Journey: 5 Stages and How to Map It

    If a customer asked, “What happens next?” would every team give the same answer? After the demo. After the contract. After onboarding. After the first login. In many SaaS companies, each team owns a piece of that story. Marketing owns aw...

    · Gainsight ·
    Customer Journey Digital Strategy, Scale, and Efficiency

    How Customer Success Becomes Mission-Critical to the Revenue Engine

    NPS scores, health dashboards, adoption reports. CS teams have long used these sentiment and engagement metrics to show value. But we’ve entered an era where retention has become existential. Those signals are useful, but they rarely mak...

    · Riana Upton ·
    [Un]Churned