Bolt pricing teardown
https://bolt.new/pricingBolt's pricing page is clean, transparent, and self-serve friendly with visible prices across three consumer tiers plus an Enterprise catch-all. The token-based value metric is well-explained via FAQ, though the jump from Pro to Teams ($25 flat vs $30/member) creates a slightly confusing per-seat pivot that's easy to overlook.
Tier structure
Free
$0
Pro
$25/mo
Teams
$30/mo per member
Enterprise
Custom
Value metric
hybrid: flat-rate tiers gated by AI token allotment, shifting to per-seat pricing at Teams
How limits scale
Escalation logic
Free anchors entry with capped daily/monthly tokens, Pro removes daily limits and adds hosting/branding perks, Teams layers team collaboration and admin controls on top of Pro at a per-member price, and Enterprise adds security/compliance for custom quotes.
Psychological anchors
- Most popular badge — Teams plan is marked 'Popular', nudging buyers toward the mid-to-high tier despite it being the third of four options
- Annual discount toggle — Monthly/Yearly toggle advertises 'Save up to 28% with yearly billing'
- Free tier as anchor — $0 plan with generous-sounding token/database limits lowers barrier to entry and anchors paid tiers as reasonable upgrades
- Enterprise as high anchor — Custom-priced Enterprise tier with no visible number makes the $25-$30 tiers feel affordable by comparison
- Charm pricing — Pro at $25 and Teams at $30 use round-ish numbers rather than $X9 charm pricing, signaling a slightly more premium/serious positioning
- Rollover incentive — Unused tokens rolling over to next month is highlighted as a Pro benefit, reducing perceived waste/risk of higher tiers
What this page is optimizing for
Primarily self-serve conversion — all core tiers have visible prices and instant 'Get started' CTAs, with Enterprise carved out separately for lead-gen via 'Ask for a quote'. The token-based FAQ section suggests the team anticipates confusion and is optimizing for informed self-service signups rather than pure high-touch sales.
Red flags
- Teams pricing model shifts from flat-rate to per-member without a clear visual callout, which could confuse buyers comparing it directly to Pro's flat $25
- No free trial for paid tiers — users must rely on the limited Free plan to evaluate before paying
- Token-based value metric requires an FAQ to explain, indicating the core limit isn't self-evident at a glance
- Teams tier lacks its own limits section ('everything in Pro, plus') so buyers must infer token allotments per member apply the same as Pro's
- No visible customer logos, testimonials, or usage stats on the pricing page itself to build trust
Best-practices scorecard
What works · 4
- Clear recommended tier — Teams plan carries a 'Popular' badge distinguishing it from the other three.
- Annual discount offered — Toggle advertises up to 28% savings with yearly billing.
- FAQ or objection handling — Dedicated FAQ covers tokens, Teams billing, rollover policy, plan changes, and cancellation.
- Clear CTAs per tier — Each tier has a distinct button — 'Get started' for the three self-serve plans and 'Ask for a quote' for Enterprise.
Half measures · 3
- Visible prices — Free, Pro, and Teams show exact prices, but Enterprise is fully custom with no ballpark figure.
- Value metric matches usage — Token-based limits scale sensibly with usage, but the Pro-to-Teams shift to per-seat pricing changes the metric mid-ladder.
- Tier differences are scannable — Checkmark lists are clear within each card, but comparing exact token/limit numbers across tiers requires cross-referencing multiple cards.
What's missing · 1
- Trust signals present — No customer logos, reviews, or usage stats visible on the pricing page.