Dub vs Customer.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Dub | Customer.io | |
|---|---|---|
| Starts at | $90/mo | $100/mo |
| Number of plans | 3 | 3 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | flat-rate | usage-based |
Business
- $2.5K partner payouts/month
- Basic reward structures
- Dual-sided incentives
- Program bounties
- Real-time analytics
- AI landing page generator
- Real-time event webhooks
- Basic email support
Advanced
Popular- $15K partner payouts/month
- Advanced reward structures
- Email campaigns
- Messaging center
- Risk monitoring
- Embedded referral dashboard
- Partner referral rewards
- Priority email support
Enterprise
- Unlimited partner payouts
- Volume discounts
- Access to Partner Network
- Featured in Program Marketplace
- SSO/SAML
- Audit logs
- Custom SLA
- Dedicated Slack support
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- LLM actions with 100K credit sample
- Email and community support
- Basic data integrations
Premium
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Dub vs Customer.io FAQ
- Which one is cheaper?
- Dub starts lower at $90/mo, compared to $100/mo for Customer.io.
- Can I use either one for free?
- Neither has a free plan. But Dub offers a free trial.
- How do they charge?
- Different approach here. Dub uses flat-rate pricing, while Customer.io goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Dub: At $90–$300/mo flat, Dub is priced above scrappy link management tools but below full-stack affiliate or partnership platforms that can run $500–$1000+/mo. They're positioning as a serious tool for growth-stage teams who've outgrown Bitly but aren't ready to commit to enterprise partnership software. Customer.io: They're positioned mid-to-upper market for marketing automation — not trying to compete with Mailchimp on price, but undercutting Braze or Iterable on entry cost while targeting the same product-led growth companies. The $100 floor is accessible, but the annual Premium commitment signals they're really after funded startups and scaling SaaS teams.
Keep tabs on both.
We'll monitor pricing changes for Dub and Customer.io and let you know when something moves.