EmailOctopus vs MailerLite Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| EmailOctopus | MailerLite | |
|---|---|---|
| Starts at | $9/mo | $12/mo |
| Number of plans | 2 | 3 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | usage-based | usage-based |
STARTER
- EmailOctopus branding on emails
- Reports available for 30 days
- Create 1 landing page and 1 form
- Access for 1 user
PRO
Popular- Full control over your email design
- Reports available forever
- Unlimited landing pages and forms
- Add unlimited users
- Cancel any time
Power
PopularComfort
Free
EmailOctopus vs MailerLite FAQ
- Which one is cheaper?
- EmailOctopus starts lower at $9/mo, compared to $12/mo for MailerLite.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. EmailOctopus: They're explicitly the budget-friendly alternative — $9/mo undercuts Mailchimp and Klaviyo significantly at comparable list sizes, targeting cost-conscious small businesses and creators who don't need heavy automation or CRM depth. This is a value play, not a premium one. MailerLite: They're playing the affordable-but-not-cheap angle, undercutting Mailchimp and ActiveCampaign while staying above the race-to-zero crowd. The target is cost-conscious small businesses and indie creators who've outgrown free tools but can't justify $50-100/mo for a list that's still growing.
Still deciding? See the best EmailOctopus alternatives or the best MailerLite alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for EmailOctopus and MailerLite and let you know when something moves.