Frase vs MarketMuse Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Frase | MarketMuse | |
|---|---|---|
| Starts at | $49/mo | Custom |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | flat-rate |
Starter
- 1 seat, 1 site
- 10 articles and 50 audit pages each month
- Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS
- SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI
- Content Guard watches 3 pages for Google decay
- Frase Answers, a free conversational widget that captures what your visitors want, so you can create content for it
Professional
Popular- 3 seats and 5 sites, with extra seats at $29/mo
- 40 articles and 250 audit pages each month
- A content calendar and internal linking suggestions
- AI crawler monitoring, plus Perplexity added to AI Visibility
- Content Guard watches 15 pages for Google decay
- Hand off your FAQ, glossary, and how-to pages for the agent to draft and auto-publish
Scale
- 5 seats and up to 10 domains, with extra seats at $29/mo
- 100 articles and 1,000 audit pages each month
- Content Guard watches 50 pages, plus Claude and Gemini added to AI Visibility
- Client-ready reports you can export, plus repurposing one piece into channel-ready posts
- The agent drafts and auto-publishes across all content types, up to a monthly cap
Enterprise
- Custom seats and domains
- White-label reports, a branded client portal, and your own custom domain
- SSO and SAML, a dedicated account manager, and an SLA
- Custom limits, custom API access, and two years of history
Free
- Limited applications
- 1 user
- 10 queries/month
- Export for saved writing only
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
Optimize
- 100 Tracked Topics
- 5 Content Briefs/month
- 1 Strategy Docs/month
- 1 site inventory
- 1 user
- 100 tracked topics
- Access to Article Briefs
- 1 Content Strategy Document/month
- Export for saved writing, applications & Documents
- 100 queries/month
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
Research
Popular- 1000 Tracked Topics
- 10 Content Briefs/month
- 3 Strategy Docs/month
- 1 site inventory
- 3 users
- 1000 tracked topics
- Access to Article Briefs
- 3 Content Strategy Documents/month
- Export for saved writing, applications & Documents
- Unlimited queries/month
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
Strategy
- 10K Tracked Topics
- 20 Content Briefs/month
- 5 Strategy Docs/month
- 1 site inventory
- 5 users
- 10K tracked topics
- Access to all 9 Brief types
- 5 Content Strategy Documents/month
- Export for saved writing, applications & Documents
- Unlimited queries/month
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
Frase vs MarketMuse FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- MarketMuse has a free plan. Frase doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Frase uses hybrid pricing, while MarketMuse goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Frase: At $49 entry, Frase undercuts tools like Surfer SEO and MarketMuse on sticker price, positioning itself as the accessible mid-market option for content teams that want AI-assisted SEO without enterprise-level spend. They're not chasing the cheapest seat in the room — they're targeting serious content operators who'd balk at $400+/mo tools. MarketMuse: The full demo-wall approach signals they're not competing on price — this is a premium play targeting mid-market and enterprise content teams who have budget and need to justify ROI. They're not trying to win the bootstrapped blogger; they're going after teams already spending on Semrush or Ahrefs who want a dedicated content strategy layer on top.
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