Frase vs Nightwatch Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Frase | Nightwatch | |
|---|---|---|
| Starts at | $49/mo | $79/mo |
| Number of plans | 4 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | usage-based |
Starter
- 1 seat, 1 site
- 10 articles and 50 audit pages each month
- Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS
- SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI
- Content Guard watches 3 pages for Google decay
- Frase Answers, a free conversational widget that captures what your visitors want, so you can create content for it
Professional
Popular- 3 seats and 5 sites, with extra seats at $29/mo
- 40 articles and 250 audit pages each month
- A content calendar and internal linking suggestions
- AI crawler monitoring, plus Perplexity added to AI Visibility
- Content Guard watches 15 pages for Google decay
- Hand off your FAQ, glossary, and how-to pages for the agent to draft and auto-publish
Scale
- 5 seats and up to 10 domains, with extra seats at $29/mo
- 100 articles and 1,000 audit pages each month
- Content Guard watches 50 pages, plus Claude and Gemini added to AI Visibility
- Client-ready reports you can export, plus repurposing one piece into channel-ready posts
- The agent drafts and auto-publishes across all content types, up to a monthly cap
Enterprise
- Custom seats and domains
- White-label reports, a branded client portal, and your own custom domain
- SSO and SAML, a dedicated account manager, and an SLA
- Custom limits, custom API access, and two years of history
Starter
- Keywords
- AI prompts
- Websites
- Competitors / site
- Site audit pages
- Total AI responses / mo
- SEO Agent credits / mo
- YouTube
- Bing
- Yahoo
- DuckDuckGo
- Google Maps
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Mode
- AI Overview
- Google, YouTube & Bing
- Google Analytics integration
- Site audits
- Real-time on-demand checks
Professional
Popular- Keywords
- AI prompts
- Websites
- Competitors / site
- Site audit pages
- Total AI responses / mo
- SEO Agent credits / mo
- YouTube
- Bing
- Yahoo
- DuckDuckGo
- Google Maps
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Mode
- AI Overview
- Looker Studio integration
- White label reports
- Unlimited user seats
- API access
Agency
- Keywords
- AI prompts
- Websites
- Competitors / site
- Site audit pages
- Total AI responses / mo
- SEO Agent credits / mo
- YouTube
- Bing
- Yahoo
- DuckDuckGo
- Google Maps
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Mode
- AI Overview
- Dedicated account manager
- Priority support (SLA)
- Custom API rate limits
- SSO & advanced security
Enterprise
- Keywords
- AI prompts
- Websites
- Competitors / site
- Site audit pages
- Total AI responses / mo
- SEO Agent credits / mo
- YouTube
- Bing
- Yahoo
- DuckDuckGo
- Google Maps
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Mode
- AI Overview
- Custom data retention
- Dedicated infrastructure
- Custom integrations
- Volume discounts
Frase vs Nightwatch FAQ
- Which one is cheaper?
- Frase starts lower at $49/mo, compared to $79/mo for Nightwatch.
- Can I use either one for free?
- Neither has a free plan. But Frase and Nightwatch offer a free trial.
- How do they charge?
- Different approach here. Frase uses hybrid pricing, while Nightwatch goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Frase: At $49 entry, Frase undercuts tools like Surfer SEO and MarketMuse on sticker price, positioning itself as the accessible mid-market option for content teams that want AI-assisted SEO without enterprise-level spend. They're not chasing the cheapest seat in the room — they're targeting serious content operators who'd balk at $400+/mo tools. Nightwatch: Mid-market positioning — cheaper than Semrush or Ahrefs at the agency tier but more expensive than bare-bones rank trackers like SerpRobot. They're going after boutique agencies and in-house SEO teams who want serious rank tracking without paying for a full SEO suite they'll only half-use.
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