Frase vs SurferSEO Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- 1 seat, 1 site
- 10 articles and 50 audit pages each month
- Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS
- SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI
- Content Guard watches 3 pages for Google decay
- Frase Answers, a free conversational widget that captures what your visitors want, so you can create content for it
Professional
Popular- 3 seats and 5 sites, with extra seats at $29/mo
- 40 articles and 250 audit pages each month
- A content calendar and internal linking suggestions
- AI crawler monitoring, plus Perplexity added to AI Visibility
- Content Guard watches 15 pages for Google decay
- Hand off your FAQ, glossary, and how-to pages for the agent to draft and auto-publish
Scale
- 5 seats and up to 10 domains, with extra seats at $29/mo
- 100 articles and 1,000 audit pages each month
- Content Guard watches 50 pages, plus Claude and Gemini added to AI Visibility
- Client-ready reports you can export, plus repurposing one piece into channel-ready posts
- The agent drafts and auto-publishes across all content types, up to a monthly cap
Enterprise
- Custom seats and domains
- White-label reports, a branded client portal, and your own custom domain
- SSO and SAML, a dedicated account manager, and an SLA
- Custom limits, custom API access, and two years of history
Discovery
- Create or Optimize 120 Documents
- Track 10 Pages
- AI SEO Optimization Guidelines
- Surfy (AI SEO Assistant) & Humanizer
- Upgrade anytime as your needs grow
Standard
- Create or Optimize 360 Documents
- Track AI Visibility
- Track 25 AI Prompts, refreshed weekly
- Integrations
- Brand Knowledge
- 1-click Content Optimization
- Team Collaboration
- Plagiarism Checker
- Rank Drop Detection
Pro
Popular- Create or Optimize 360 Documents
- Track AI Visibility
- Track 50 AI Prompts, refreshed daily
- Integrations
- 5 Brand Workspaces
- 1-click Internal Linking
- Content Ideas & Coverage Gap
- Templates & Custom Voices
- Cannibalization Report
Peace of Mind
- Create or Optimize Unlimited* Documents
- Track AI Visibility
- Track 100 AI Prompts, refreshed daily
- Integrations
- Unlimited Brand Workspaces
- Advanced SERP Analysis
- Personalized Onboarding
- Dedicated Success Manager
- API Access
Enterprise
- SSO & Enterprise-grade Security
- Comprehensive Advisory Program
- Legal Onboarding Assistance
- Early access to new features
- Custom Limits
- Tailored Team Onboarding
- White-label
- Priority Support
Frase vs SurferSEO FAQ
- Which one is cheaper?
- Frase starts lower at $49/mo, compared to $59/mo for SurferSEO.
- Can I use either one for free?
- Neither has a free plan. But Frase and SurferSEO offer a free trial.
- How do they charge?
- Different approach here. Frase uses hybrid pricing, while SurferSEO goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Frase: At $49 entry, Frase undercuts tools like Surfer SEO and MarketMuse on sticker price, positioning itself as the accessible mid-market option for content teams that want AI-assisted SEO without enterprise-level spend. They're not chasing the cheapest seat in the room — they're targeting serious content operators who'd balk at $400+/mo tools. SurferSEO: Surfer sits in the mid-to-premium range for SEO content tools — more expensive than basic keyword tools but cheaper than full-suite platforms like Semrush or Ahrefs. They're going after content-focused teams who want a dedicated optimization workflow, not generalist SEOs who need a Swiss Army knife.
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