Frase vs Wincher Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- 1 seat, 1 site
- 10 articles and 50 audit pages each month
- Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS
- SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI
- Content Guard watches 3 pages for Google decay
- Frase Answers, a free conversational widget that captures what your visitors want, so you can create content for it
Professional
Popular- 3 seats and 5 sites, with extra seats at $29/mo
- 40 articles and 250 audit pages each month
- A content calendar and internal linking suggestions
- AI crawler monitoring, plus Perplexity added to AI Visibility
- Content Guard watches 15 pages for Google decay
- Hand off your FAQ, glossary, and how-to pages for the agent to draft and auto-publish
Scale
- 5 seats and up to 10 domains, with extra seats at $29/mo
- 100 articles and 1,000 audit pages each month
- Content Guard watches 50 pages, plus Claude and Gemini added to AI Visibility
- Client-ready reports you can export, plus repurposing one piece into channel-ready posts
- The agent drafts and auto-publishes across all content types, up to a monthly cap
Enterprise
- Custom seats and domains
- White-label reports, a branded client portal, and your own custom domain
- SSO and SAML, a dedicated account manager, and an SLA
- Custom limits, custom API access, and two years of history
Starter
- from 500 keywords
- up to 10 websites
- 1 user
- Daily ranking updates
- Websites
- Competitor tracking
- Competitor suggestions
- Landing pages: Overview
- Weekly ranking updates
- Locations
- Included credits
- Extra credits
- Keyword Explorer
- Daily keyword explorer lookups
- Related keywords
- Max related keywords per search
- Untracked ranking keywords
- SERP Preview
- AI Keyword suggestions
- Excel & CSV exports
- On-Page SEO checker
- SERP Benchmark
- AI Content Outliner
- On-demand PDF reports
- Scheduled PDF reports
- Customizable PDF reports
- Google Search Console
- Chat support
Business
Popular- from 1000 keywords
- unlimited websites
- multiple users
- Daily ranking updates
- On-demand ranking updates
- Websites
- Competitor tracking
- Competitor suggestions
- Landing pages: Overview
- Landing pages: Backlink Profile
- Landing pages: On-page SEO
- Weekly ranking updates
- Locations
- Included credits
- Extra credits
- Keyword Explorer
- Daily keyword explorer lookups
- Related keywords
- Max related keywords per search
- Keyword gap
- Untracked ranking keywords
- SERP Preview
- AI Keyword suggestions
- Excel & CSV exports
- On-Page SEO checker
- SERP Benchmark
- AI Content Outliner
- On-demand PDF reports
- Scheduled PDF reports
- Customizable PDF reports
- Google Search Console
- Multiple users
- Chat support
Agency
- from 5000 keywords
- unlimited websites
- multiple users
- Daily ranking updates
- On-demand ranking updates
- Websites
- Competitor tracking
- Competitor suggestions
- Landing pages: Overview
- Landing pages: Backlink Profile
- Landing pages: On-page SEO
- Weekly ranking updates
- Locations
- Included credits
- Extra credits
- Keyword Explorer
- Daily keyword explorer lookups
- Related keywords
- Max related keywords per search
- Keyword gap
- Untracked ranking keywords
- SERP Preview
- AI Keyword suggestions
- Excel & CSV exports
- On-Page SEO checker
- SERP Benchmark
- AI Content Outliner
- On-demand PDF reports
- Scheduled PDF reports
- Customizable PDF reports
- White-labeled reports
- Google Search Console
- Google Looker Studio
- API access
- Multiple users
- External users
- Project permissions
- Chat support
- Onboarding call
- Key account manager
Frase vs Wincher FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan. But Frase and Wincher offer a free trial.
- How do they charge?
- Different approach here. Frase uses hybrid pricing, while Wincher goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Frase: At $49 entry, Frase undercuts tools like Surfer SEO and MarketMuse on sticker price, positioning itself as the accessible mid-market option for content teams that want AI-assisted SEO without enterprise-level spend. They're not chasing the cheapest seat in the room — they're targeting serious content operators who'd balk at $400+/mo tools. Wincher: Without visible prices it's hard to pin them precisely, but the custom pricing structure and agency tier suggest they're not trying to win on being the cheapest option in the SEO rank tracking space. They're likely positioning somewhere between budget tools like Mangools and mid-market players like SE Ranking — targeting teams that need more than a starter tool but aren't ready for Semrush pricing.
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