Geckoboard vs AppsFlyer Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Geckoboard | AppsFlyer | |
|---|---|---|
| Starts at | $79/mo | Custom |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | flat-rate | usage-based |
Essentials
- Real-time data updates
- All integrations
- Snapshots for Slack, Microsoft Teams, and email
- Sharing links
- Cycle dashboards on a loop
- Mobile access
- Metrics MCP
Performance
Popular- Custom templates for agents, teams, and more
- Real-time alerts on key metrics
- Full-screen celebrations
- View source data
- Drilldowns
- Build metrics from custom fields
- Folders
- Dashboard ownership
- Dashboard verification
- Custom themes
Enterprise
- Single sign-on (SSO)
- Metric-building service
- Data import controls
- Audit logs
- Additional legal & security
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Geckoboard vs AppsFlyer FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- AppsFlyer has a free plan. Geckoboard doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Geckoboard uses flat-rate pricing, while AppsFlyer goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Geckoboard: Geckoboard sits in the mid-market of the dashboard/KPI display category — more polished and purpose-built than DIY tools like Grafana, but cheaper than full BI platforms like Tableau or Looker. They're going after teams who want something that looks good on a wall TV without needing a data engineer to maintain it. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation.
Keep tabs on both.
We'll monitor pricing changes for Geckoboard and AppsFlyer and let you know when something moves.